2. Spread the Word About Your Page
Tell People to “Like Your Page
in:
Your Emails
Your Printed Materials
Your Storefront
Your TV Commercials
And more!
3. Share More Than Information
About Your Business
Share Tips and Information
Share Videos
Share Articles
Share Humor
4. Make Sure You Have a Custom URL
The Default URLs are Long and Hard
to Remember
The Custom URLs Make it Easier for
People to Find Your Page
5. Take Time to Respond to Everyone
Builds Relationships
Makes Your Followers Feel
Appreciated
Creates Long-Lasting, Loyal Customers
6. Be Consistent with Your Postings
No One Will Like a Blank
Facebook Page
Post Fresh Content on a
Consistent Basis
Create a Regular Schedule for
Posting to Help You Keep Up
7. Keep Your Page Fun and Informative
People Use Social Media Mostly to
Engage and Gather Information
Think About What Your Target
Wants to Read About and Post That
Spark Conversations
Don’t Make Too Many Promotional
Posts
8. Show Customer Appreciation
Simply Tell Them “Thank
You for Being a Customer”
Run Special Offers Only for
Your Facebook Fans
Invite them to leave Customer
Feedback
9. Use Facebook Apps
Promote Events
Run Contests
Conduct Polls
Upload and Record Videos
And More!
10. Offer Special Content
Give Your Fans Something Unique
Will Give Them That “Personal
Connection”
Keep Them Coming Back to Check
Your Page More Often
11. Link Your Facebook Fan
Page to Your Website
Put a Facebook Icon on Your
Website and Link it to Your Fan Page
Lets Your Website Visitors Know
that You Are On Facebook
Offer an Incentive for Them to
“Like” Your Page
12. If you need assistance setting up or managing your
Facebook Fan Page, contact me today
Royston Horton
roy@roystonhorton.com
www.roystonhorton.com