2. Our aim is to become
the innovative strength in
Our Industry for our passion,
deep strategic insights and
Determination to achieve real results
for the companies who are interested
in Russian clients. Our professionals of
marketing will do their best to help you to
achieve considerable results in promotion
of your company. With 50 employees,
from U.S., Russia and Israel offices.
We are able to perform global and
complex projects and conduct
PR campaigns on any
difficulty.
Liron
Communication
group is a full-service
International PR and
marketing agency, based in Miami,
Tel Aviv and Moscow. Providing
American clients with a full range of
services, including public relations,
marketing, digital and corporate
communication services and more.
We are supporting American
businesses engage and
attract Russian clients
throughout the America
and Florida in particular
Russian market.
Our company represents
GlobalCom on Israel and U.S.
markets. The partner of the world-wide
PR network GlobalCom have representatives
in more than 70 countries all over the world,
including Russia, Latin America, United
Kingdom and other European
countries. This way we provide
exclusive Marketing and
Communication solutions
all around the
Globe.
a Who we are
L i RON
Communication group
3. a What We could do for you
on Russian market
Digital & Social Media
Event PR & Management
a Offline Press & Magazines
a Online press & Magazines
a TV & Cinema
a Radio
a Media Relations
a Digital PR
a Social Media (SMM)
a Integrating with SEO Strategies
a Product Launches
a Crisis Management
a Press Release Development and
Distribution
a Newsletter Development
a Strategic Marketing Audit
a Selling Consulting
a Promotion Goals & strategy
a Shopper marketing
a Trade marketing
a Incentive marketing
a Support in sales process
a Display Advertising
a Web Analytics &
Reporting
a Digital Strategy
a Video & Animation
a E-mail campaign
a SEO/PPC
a Social Media (SMO)
a Strategic Positioning Materials and
Statements
a Strategic Marketing Communications
a Industry Research & Analysis
a Strategic Partnerships & Co-branding
Opportunities
a Trade & Retailer Relations
a Forecasting
L i RON
Communication group
4. Argentina Brazil Canada China France Germany India Israel Mexico Russia
United
Kingdom
Korea Venezuela
2007 1% 3% 10% 5% 3% 3% 6% 1% 13% 1% 12% 2% 3%
2008 1% 2% 23% 8% 2% 4% 6% 2% 9% 2% 12% 2% 2%
2009 1% 1% 18% 5% 3% 5% 9% 1% 10% 1% 11% 2% 2%
2010 1% 1% 23% 8% 3% 4% 5% 1% 10% 3% 9% 3% 1%
2011 2% 3% 23% 8% 4% 4% 7% 1% 7% 1% 7% 2% 3%
2012 1% 3% 24% 11% 3% 3% 6% 2% 8% 2% 6% 2% 3%
2013 3% 2% 23% 12% 2% 3% 5% 2% 8% 2% 5% 2% 2%
we are here
0%
5%
10%
15%
20%
25%
30%
PercentofInternational
TransactionsbyCountry
-SelectedCountries
Distribution of International Sales by country of origin
a International sales on U.S. market
L i RON
Communication group
International Sales Volume Down in 2013 But Second Highest Since Data was Collected
2011 - $ 66,4 billions of dollars
2012 - $ 82,5 billions of dollars
2013 - $ 68,2 billions of dollars
a
a
a
a
a
a
a
a
a Liron Communication Group
operated in following
countries
5. a buyer statistics
L i RON
Communication group
12 search per week
10 seen homes
Active home search
39%
First time buyers:
31 years
old
Median age:
Median age of repeat
buyers:
51 years
old
Buyers who definitely
would use same agent
again: 84%
Actions taken as result of Internet home search:
Walked
through a home
viewed online:
62%
Found agent
used to search /
buy home:
32%
Drove by /
viewed a home:
76%
Informational
sourcesused
inhomesearch
90%
Internet
87%
Real Estate
agent
Yard sign /Open
House:
53-45%
27%
Newspaper ad: Magazine
18%
*2012 National Association of Realtors Profile of home buyers
Luxury Real Estate
6. a International sales on U.S. market
L i RON
Communication group
Signs/Ads on
boards/yards
3%
Other
9% Through friends
18%
Website/online
listing
23%
Walk-in to office/
Open House/
Phone call
11%
Through referral
from a domestic
source
8%
Through previous
contacts/clients
26%
Through referral
from an
international
source
2%
Referral Methods for International Clients
Reasons for not buying:
a Financing issues – 26%
a Immigration laws – 9%
a Could not find a property to purchase –29%
a Cost/Taxes/Insurance – 36%
Top Most
searched U.S.
cities by non-
U.S. consumers
Los Angeles, CA
Miami, FL
Las Vegas, NV
Orlando, FL
Washington, DC
Houston, TX
New York, NY
San Diego, CA
Atlanta, GA
Fort Lauderdale, FL
aaa
Buyers in Florida – 23 %
of U.S. total
Buyers in California – 17%
of U.S. total
7. Top 10 countries, Where Russians
prefer to buy Real Estate
For living Investing
1 Spain France
2 Germany UK
3 UK USA
4 Montenegro Germany
5 USA Switzerland
6 France Austria
7 Bulgaria Czech
8 Cyprus Israel
9 Latvia Cyprus
10 Turkey Latvia
Investing
34%
Green card/
residence permit
13%
Don’t
want to
lieve in
Russia
any more
13%
Others
7%
House for family
holidays
33%
Why Russians buy Real Estate Abroad
a Why Russian customers are good clients
L i RON
Communication group
According to official statistics* of Russian Federation,
in 2012 Russians spent over 14 billions of dollars on Real
Estate abroad.
Before 2008 the volume of foreign investments in the square
footage was 5.5 billion dollars.
*In reality, foreign investments higher then official on 30% - 40%
8. L i RON
Communication group
a Why Russian will buy real
estate in Florida more
a Since end of 2012 – 5 direct flights
to Miami from Moscow
(before was just 1 direct flight)
a Since 2012 - The American Embassy
simplified visa regulations. Visa is
issued within two weeks for 3 years.
Quantity of failures in applications- just 3%
a If Russians buy Real Estate abroad
for vacations, they are living
abroad in summer time (3 months),
winter (1 month), spring (1 month)
9. a Why Russian customers
7141
4881 5049 5388 5836
6444 6603
5804
6422
7507
8927
0
2000
4000
6000
8000
10000
2000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Statistic of U.S. Visa (mln) from all over the world, growth 25%
Russians have high
interest
to buy
Real
Estate
in south
Florida.
According to
forecast of the
U.S. department
of commerce,
visiting the U.S.
from Russia 2012
- 2018 will increase
by 79% The
unstable
politic
and economic
situation in Russia
increases the interest
in investing abroad
0
50
100
150
200
250
300
2000 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Dynamic of tourists from Russia
(in thousands people) growth 142%
all visitors
tourists
business
by themselves
L i RON
Communication group
10. a Russian language Must have
15%
26% 22%
11,00% 8%
85%
74% 78%
89,00% 92%
all 18-24 25-39 40-54 55 and
high
Knowledge of foreign languages in Russia
know 1 language don’t know any language
Google
20%
+mail.ru
15%
Other
4%
Yandex
61%
Preference of Internet users
TO BUILD WEB-SITE ON
RUSSIAN LANGUAGE
MEANS TO START
FULL
COMMUNICATION
WITH CUSTOMER’S
ON THEIR LANGUAGE
Only 15%-18% of Russian population know
ONE foreign language (English/German/French)
76.5 MILLION
OF PEOPLE
USING
INTERNET IN
RUSSIA
1st place in Europe in
2013 year
According to analyst
company TNS1
You just need to become
visible for your potential
customers.
But if your goal is
selling Luxury Real Estate,
than web promotion will have
an significant role and «your
story» will be a serious PR
campaign.
L i RON
Communication group
just 5% of
Russians
speak
English
6,6 hours per day
Russians using internet
watching 1600 page a day
1st place in the world
(2nd Brazil – 6,3 hours per day
3rd Canada – 5,6 hours per day)
According to ComScore, 2013
11. 85%
Of
Russians
registered
in
social
media
0% 10% 20% 30% 40% 50%
Each day
Few times per week
Few times per month
1 time in 6 month
Do not use
Social Media users
2013 year
2010 year 53%
Of
Russians
registered
in
social
media
0% 10% 20% 30% 40% 50% 60% 70% 80%
Odnoklassniki
Facebook
LifeJournal
Moi
mir
(my
world)
Most popular social median in Russia
2013
2010
50% of social media users – are around the age
of 18 to 35 years, with the remaining percentage
of 18 – 24 and 25 - 35 years old, with the
exception of Facebook and Twitter - users
between the age of 25 and 40 years. In these
networks 39 to 38 percent, respectively.
According to ComScore, Russian Internet users spend on social
networks 12.8 hours per month. Most of the time people spend
on VKontakte and Odnoklassniki – 35 to 24 minutes per
month respectively. A third on YouTube – around 10 minutes
per month.
a Social media in Russia
Best
for
your
business
L i RON
Communication group
65%
35%
Internet users
Use
internet
Do
not
use
internet
12. a conclusion
L i RON
Communication group
Today, the majority
of Russians do not know even
that a tourist U.S. visa in
contrast to Europe
aloud staying in U.S. up to 6
months and they can use
Florida Real Estate
for vacations.
Russians
can not read
information about
Real Estate, cause they do
not know English. Information in
Russian language is almost
not available.
Russians
unaware on MLS
listings and can not find or
read them by themselves. That’s why
to buy Real Estate for Russians
becoming complicated in
U.S.A.
Russians
have high interest
to buy Real Estate abroad
and they are ready to pay
“good” money. Most
popular request
in U.S.:Florida,
Miami
L i RON
Communication group
13. Content & Web-Site Optimization
a Translating & Copyrighting content (5 pages)
a Analysis market and your competitors
a Optimization of the HTML to support your targeted keyword
phrases.
a Professionally written and optimized pages to support these initial
keyword phrases. Each page will be optimized for a unique keyword
phrase.
This allows the search engines to find your website based on your
targeted keyword phrases. Once you are on top for your first sets you
can create additional pages to support an infinite amount of keyword
phrases.
Duration: 20 days
Total: $1000
a offer for brokers
base package (6-12 months campaign)
From $500/month (from the 4 keyword phrase)
offer the following services on Russian language
a Keyword Research (Yandex, Google on Russian language)
a Keyword Short Listing
a To build Keyword List
a Organic Search Engine Submissions
a From 30 backlinks over a period of 6 months through articles, blogs, one,
two and three-way links (blog links and one-way links are the most powerful
form of links available to generate top positions).
Additional services:
a Image Optimization
a Traffic Reports & Broken Links Report
a Completed SEO Activity Reports
a Context advertisement campaign (PPC)
Good
for low and
medium segment
We are
not a web
company,
that’s why
We use only
organic and
smart methods
of promotion
online
Recommend budget
on campaign for
today (PPC):
from 1000$
Based on 0.50 – 1$
per click
Result – 1000-2000
visitors,
phone calls N/A
Potential Target
audience
40 000
L i RON
Communication group
14. a Russia today
10 500
Russians
searching
real estate in
Miami each
month on
Russian
language
(with www.yandex.ru)
20 000
Russians
searching
real estate in
U.S.A. on Russian
language
(with www.yandex.ru)
a Not familiarized
about U.S. Real Estate
market
a Unaware on MLS
listings
a Do not speak the
English language / don’t
know it well enough
a Ready to spend from
$300 000 to $1 000 000
a Want to buy Real
Estate in South Florida
(Miami area)
Real situation
Imagine that you are looking for a
endocrinology specialist in Russia, what
would be your first steps:
aGoogle
aRussians will do the same, but:
a In www.Yandex.ru
a On Russian language
a Do not believe
in Russian brokers
a Russians believe
that prices on
Russian web-sites
are in comparison to
the once which are
from Miami.
L i RON
Communication group
15. a offer for brokers
medium packages (6-12 months campaign)
Content & Web-Site Optimization
(see base package)
Online Media/Targeting
Advertisement
(We are working with the most respectable Online
press/resources which are good for your TA)
a To create a Media Plan
a To develop the concept of advertising
Campaigns
a To select relevant platforms
a Identifying with the target groups
Price: Individually
Online Public Relations
a Strategy and daily work
a Informational PR articles
a Expert PR articles
a Web Press Release
a Social Media Marketing
a Blogger campaign
a Setting up a companies Blog
a Directory Entries, Link Development and more
Price: from $4000 per month
or rates by the hour (if the campaign is small)
Potential Target audience
100 000 – 500 000
a Ready to spend from
$1 000 000 to $5 000 000
In case
of the competition
being high, companies
will competing in
two ways:
the budgets
or interesting
content for TA
and smart job. this
will gain market to build
from scratch in the correct
positioning
L i RON
Communication group
16. L i RON
Communication group
Online PR
Advertisement
Increase
your
Market Share
Trust
Content
Success Inform Russians about trends
Inform Russians about American marketAmusing
sales
stories
Content analysis
Analysis of web publications
Setting Specific
Measurable
PR Goals and Objectives
Exper4se
comments
a Run your complex online campaign
17. a offer for brokers
luxury segment
Media
relations
earning positive
news coverage for
your company and
its products,
services, leaders,
experts, opinions
and ideas
Social Media
managing your
Facebook, Twitter,
LinkedIn and other
social media
programs
Advertisement
& Media Strategic
on Russian
market
Crisis
communications
management
developing a crisis plan
and protecting your
company and its
reputation during
a crisis
Online
Public
Relations
developing
reputation online ,
creating content,
management
Company
naming and
branding
putting together the
right image for your
business
Award entry
and
recognition
earning you and
your company the
attention you
deserve
Public
speaking
engagements
spreading your
brand message by
booking your
company’s leaders
as speakers
Thought
leadership
helping your
company’s leaders
become known as
industry visionaries
Advertisement
developing offline and
online campaigns in
relevant newspapers &
magazines
Price: from
$6000 per
month
L i RON
Communication group
18. a Luxury customers
L i RON
Communication group
People who are searching for luxury segment
spend less time on the internet.
Printed press for luxuries in Russia
still cause a higher level of confidence.
Social media also become a big platform for
researching relevant and true information.
We are developing and implementing a strategy to promote
a brand/expertise/services of your company by creating an
effective, integrated strategy involving advertising,
marketing, public relations and research. We
help you to interact with consumers and to
increase brand loyalty alongside
product life cycle.
In today’s media environment
a discussion which starts on a Twitter feed
or a Daily newspaper post attract the interest of the
national daily. Our experts understand the dynamics of the Russian
market, and drive your stories in order to achieve their business results.
Effective Communications
marketing strategy creative originality
19. a some Credentials of our network
Discover more, check on web site www.gcpr.net
L i RON
Communication group
20. a Thank you for your Attention! a
www.lirongroup.com
tel. 305 978 79 22
200, Biscayne Blvd Way Suite 4709, Miami Florida 33131
tel. 972 54 837 63 08
Nisim Aloni 6, Tel Aviv 6291920
info@lirongroup.com
Communication group
L RON
