MGT 499 Week 3 response
Brian Rehmann
1. I would say that Domino’s focuses on the shareholder perspective. This is largely in part to the fact that when you visit their website, right off the bat they have a tab for investors (aka future stakeholders). Looking even deeper into the website, it has multiple sections where it talks about the returns made to investors, its competitive advantage of using effective business strategies, as well as stock pricing and past amounts made in the stock market.
2. Some disadvantages of using the shareholder perspective for a company is first off, that information is always retroactive. You’re constantly looking at past successes hoping that they will follow suit and predict future trends. A huge issue with this is the notion of correlation doesn’t account for causation. Furthermore, it is just a small glimpse of the company itself. This information isn’t always compared to outside forces giving it a very narrow view.
Mark Kaschalk
Question 1:
I believe Domino’s Pizza is focusing on the shareholder perspective. Under the strengths section they mention they are the largest pizza company in the world based on global retail sales, and the number one pizza delivery company in the United States. Also, they emphasize technological innovations and product innovations. For example, by focusing on technology customers can reorder their favorite menu item in less than 30 seconds. Potential and current investors will see these strengths and how Domino’s is planning to sustain a competitive advantage in the pizza industry, which in turn will have more people investing in Domino’s and hoping for a nice return on their investment.
Question 2:
One disadvantage of the shareholder perspective is macroeconomic factors. Right now the unemployment rate is really high in Michigan and the country due to the corona virus. This has caused a lot of stocks to plummet and lose value. By solely focusing on the shareholder perspective one can lose sight of other important advantages of company. Another disadvantage of the shareholder perspective is the psychological mood of investors. For example, there are times when stocks have a lot of hype around them causing people to panic buy which inflates the value of the stock. In reality, the stock should not be valued that high. Typically, after a few weeks of excitement surrounding the stock, it adjusts to appropriate value which usually means people lose money on their investment.
MKT 310 week 5 response
Marisa Bourn
1. Within the past 5 days I have learned so much about digital privacy from Note to Self's series. Although most people do not like how much data the Internet has on us, it almost feels as if there is nothing we can do about it. We are giving so many websites free data on us without even realizing it. I learned some applications can access our contacts and sell them, which is probably why we get so many spam phone calls. We give away our rights in just a few clicks, .
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MGT 499 Week 3 responseBrian Rehmann1. I would say that Domi.docx
1. MGT 499 Week 3 response
Brian Rehmann
1. I would say that Domino’s focuses on the shareholder
perspective. This is largely in part to the fact that when you
visit their website, right off the bat they have a tab for investors
(aka future stakeholders). Looking even deeper into the website,
it has multiple sections where it talks about the returns made to
investors, its competitive advantage of using effective business
strategies, as well as stock pricing and past amounts made in the
stock market.
2. Some disadvantages of using the shareholder perspective for
a company is first off, that information is always retroactive.
You’re constantly looking at past successes hoping that they
will follow suit and predict future trends. A huge issue with this
is the notion of correlation doesn’t account for causation.
Furthermore, it is just a small glimpse of the company itself.
This information isn’t always compared to outside forces giving
it a very narrow view.
Mark Kaschalk
Question 1:
I believe Domino’s Pizza is focusing on the shareholder
perspective. Under the strengths section they mention they are
the largest pizza company in the world based on global retail
sales, and the number one pizza delivery company in the United
States. Also, they emphasize technological innovations and
product innovations. For example, by focusing on technology
customers can reorder their favorite menu item in less than 30
seconds. Potential and current investors will see these strengths
2. and how Domino’s is planning to sustain a competitive
advantage in the pizza industry, which in turn will have more
people investing in Domino’s and hoping for a nice return on
their investment.
Question 2:
One disadvantage of the shareholder perspective is
macroeconomic factors. Right now the unemployment rate is
really high in Michigan and the country due to the corona virus.
This has caused a lot of stocks to plummet and lose value. By
solely focusing on the shareholder perspective one can lose
sight of other important advantages of company. Another
disadvantage of the shareholder perspective is the psychological
mood of investors. For example, there are times when stocks
have a lot of hype around them causing people to panic buy
which inflates the value of the stock. In reality, the stock should
not be valued that high. Typically, after a few weeks of
excitement surrounding the stock, it adjusts to appropriate value
which usually means people lose money on their investment.
MKT 310 week 5 response
Marisa Bourn
1. Within the past 5 days I have learned so much about digital
privacy from Note to Self's series. Although most people do not
like how much data the Internet has on us, it almost feels as if
there is nothing we can do about it. We are giving so many
websites free data on us without even realizing it. I learned
some applications can access our contacts and sell them, which
is probably why we get so many spam phone calls. We give
away our rights in just a few clicks, invisibly. We live in a
world where our age, address, and family tree is public
knowledge. On day five I learned that the United Kingdom
created an "investigative powers bill" which keeps record of
every single click you make online for a year. Founder of the
3. World Wide Web, Sir Tim Berners Lee, finds this bill a massive
invasion of privacy. He created a plan to keep our personal data
in personal data stores. We would have the right to sell our own
data if we want to and we can have it back at any time. He
wants the World Wide Web to be the utopia he had always had
in his head.
2. Social Media advertising is so effective because the
Internet has infinite knowledge about us. Websites use cookies
to collect data on peoples searches and clicks. With this data
they are able to advertise items or services similar to what we
have previously found interest in. I see this all of the time. I
was shopping for bracelets online, and the next ad I saw was
from Pura Vida showcasing their bracelets. The
podcasts mentioned a story about a women who was trying to
search online for help since she was an alcoholic. The next
advertisement she saw was for her local liquor store. This is
absolutely disgusting because it reminds her of a habit she is
trying to break. Although there are times where I like the
personal ads, sometimes it is just creepy.
3. The activity I found most scary while listening to the
podcats was "apply magic sauce". This is a website where you
can upload information from either Facebook, Twitter,
or Linkedin, and recieve a prediction about your personality. I
uploaded my Facebook information to the website and the
scariest part is, the only thing it got wrong was my age. Based
on my posts, it predicted I was 38, and based on my comments
it said I was 26. For the rest of the data I stuck to reading what
it predicted based on only my posts. It said I am 100%
feminine, slightly conservative, organized and hardworking,
good in teams, and laid back and relaxed. All of this was
correct. They were even able to predict my personality type,
Extroverted Sensing Feeling Judging (ESFJ). I had gotten this
result when taking a personality test for my psychology class 2
years ago. It also said
I had 60% leadership potential, which was something new I
learned about myself. From a marketing communications
4. perspective, this form of data collection is great because it can
semi-accurately know who I am just based on my
Facebook posts. They are then able to advertise products based
on my personality and gender. I would not suggest they use the
age prediction because that was inaccurate.
Jordyn Solka
1.) The podcasts I chose to watch included “A Different Kind of
Streaking”, “Why We Need No Filter”, “Terms of Service”,
“How to Create Good Digital Citizens”, “Dear (Data) Diary”
and “Your Metadata is Showing.” The first one dealt with
Snapchat. It didn’t touch too deep on privacy concerns, but it
talked about the persuasiveness of apps and how they draw you
in to the app. Snapchat is interesting to me because like the
book states, Snapchat has had their share of privacy concerns to
the point that the Federal Trade Commission is going to monitor
their privacy policies for the next 20 years (Andrews, Shimp,
2018 p. 303). The podcasts “Terms of Service” was the most
interesting to me. This one dealt more with privacy
concerns because it talked about a couple who encountered legal
issues when they got sued by a company for leaving an honest
review on the internet. While all of these podcasts touched on
different topics, I found a common theme between all 6
podcasts. Nothing is private.Terms of Services and privacy
policiesare basically you granting the apps access to all of your
information.
2.) Social media advertising is extremely effective. These apps
are trying heir hardest to keep your attention and persuade users
5. to continue using. Because they have your attention already,
you are highly likely to not ignore the ads. Also, these ads can
be tailored based off your cookie information stored on your
computer. There’s a reason a majority of your ads are things
you are interested in or recently looked up or spoke about.
3.) One form of data collection that really freaks me out is
the location tracking. I get that apps collect your basic
information like name, email address, phone number, etc. While
location services are freaky to me, location services can be used
for geodemographic targeting for ads. Plus, data researchers can
use location information to see where people are visiting. There
could be hidden trends or tell-tales of certain lifestyles. I wish
the book touched on data collection issues more. I think this
topic is extremely important and not as familiar with people as
it should be.
References:
Andrews, J., & Shimp, T. (2018). Integrated Marketing
Communications (Tenth ed.). Boston,
MA: Cengage Learning.
Manoush Zomorodi. NPR Podcast. 2017. Available at:
http:// https://www.npr.org/. Accessed
June 3, 2020.
Teaching by Example: Discussion Board Rubric (Grade
Assessment)
The objective is the DB Rubric is give clear direction on DB
grading outcomes. The rubric gives examples of what is
expected to earn an A, B, C, or failing grade on the DB’s each
week. Of course most students want to earn an A! So, if an A is
your goal, aim for ‘Outstanding’ and complete all of the criteria
for an outstanding grade!
Criteria
6. A (25 points)
Outstanding
B (20 points)
Proficient
C (15 points)
Basis)
D/F (10 points and below)
Below Expectations
Critical Thinking
· rich in content
· full of thought, insight, and analysis
· substantial information
· thought, insight, and analysis has taken place
· generally competent
· information is thin and commonplace
· rudimentary and superficial
· no analysis or insight is displayed
Connections
Clear connections
· to previous or current content
· to real-life situations
· connections are made,
· not really clear or too obvious
· limited, if any connections
· vague generalities
7. · no connections are made
· off topic
Uniqueness
· new ideas
· new connections
· made with depth and detail
· new ideas or connections
· lack depth and/or detail
· few, if any new ideas or connections
· rehash or summarize other postings
· no new ideas
· “I agree with …” statement
Timeliness
· 1 post, 2 replies, 2 different days
· early in discussion
· throughout the discussion
· post/reply, same day
· some not in time for others to read & respond
· 1 post or 1 reply
· most at the last minute without allowing for response time
· some, or all, required postings missing
· very little content
Stylistics
· few grammatical or stylistic errors
· key ideas are in bold font
8. · proper references when needed (or page numbers to text)
· several grammatical or stylistic errors
· key ideas in bold font
· obvious grammatical or stylistic errors
· errors interfere with content
· no bold font
· obvious grammatical or stylistic errors
· makes understanding impossible
Discussion Board Rubric
Original: Lynnda L. Brown, October 2002, amended by Deborah
M. Gray, Ph.D,(2015)
MKT 310 week 5 Discussion
This week the DB will require about 60 minutes of listening to
a podcast called "Note To Self". This week you are encouraged
to only post one post on Saturday or Sunday of this week (yes,
you can post sooner than that if you are done with the
listening). We are going to embark on what is called "The
Privacy Paradox". You can download itunes, stitcher, or almost
any other phone app and listen to
these podcasts while exercising, walking to class or on your
daily commute. If you can't listen to them all at once, follow
this schedule:
Monday: What's happening with all that social media
data? Episode #58 (24 Minutes)
Monday: What your phone knows Episode #57 (11 Minutes)
Tuesday: The Search for Your Identity Episode #56 (15
Minutes)
Wednesday: Something to Hide Episode #55 (11 Minutes)
Thursday: 15 Minutes of Anonymity Episode #54 (11 Minutes)
33. and claims to be “#1 Worldwide in Pizza Delivery” with over
13,000 locations. Visit the company’s business-related
website https://biz.dominos.com/ and read the “our strengths”
section under the “Investors/Profile” tab. Does the firm focus
on the accounting, shareholder, or economic perspective in
describing its competitive advantage?
2. For many people, the shareholder perspective is perhaps the
most familiar measure of competitive advantage for publicly
traded firms. What are some of the disadvantages of using
shareholder value as the sole point of view for defining
competitive advantage?