1.
Success is Planned

2.
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3.
Business Planning :
 Business planning isn’t just writing; it’s research, it’s talking
to others, it’s iterative, it’s a learning process ... And given
that, a three-ring binder that catalogs all your learning is
the best place to start.
 The purpose of business planning is to tell a story; the story
of your business.
 The process that help entrepreneur shape their original
vision into better opportunity to various stakeholder in the
most effective manner.

4.
Entrepreneur Wisdom: …

5.
The Business Plan Outline:

6.
The Cover :
 The cover of the plan should include the following information:
 Company name,
 Tagline,
 Contact person (Founder or The Decision Maker)
 Address,
 Phone & fax,
 e-mail,
 Date,
 Disclaimer,
 And copy number.
 Most of the information is self-explanatory, but a few things
should be pointed out.
 The cover should be eye-catching.

7.
The Executive Summary:
 The most important part of the business plan. If you don’t
capture readers’ attention in the executive summary, it is
unlikely that they will read any other parts of the plan. (“
the first sentence or paragraph highlight the potential of
the opportunity”)
 For example:
“ The current market for widgets is $50 million, growing at an
annual rate of 20%. More over, the emergence of mobile
applications is likely to accelerate this market’s growth.
Company XYZ is positioned to capture this wave with its
proprietary technology: the secret formula VOOM”.

8.
next ….
 You need to provide compelling information about each of
the following sub-sections:
 Description of Opportunity
 Business Concept
 Industry Overview
 Target Market
 Competitive Advantage
 Business Model and Economics
 Team and Offering
 Financial Snapshot

9.
Industry, Customer, and Competitor Analysis :
 Industry:
 You need to describe your over all market in terms of
revenues, growth, and future trends that are pertinent.
 Analysis of the market with the goal of highlighting a space or
gap that is underserved.
 How the market is segmented now and how it will be
segmented into the future.
 Again, what are the important trends that will shape this
segment in the future?

10.
 Customer :
 Define who the customer is by using demographic and
psychographic information.
 Refine your concept and start to define the demographic and
psychographic characteristics of your primary target.
 The key once again is that business planning is the process,
not the output (written plan).
Industry, Customer, and Competitor Analysis :

11.
Industry, Customer, and Competitor Analysis :
Resto Bebek Poenyakoe Pak Slam Pak Doel Bu Jum
Pilihan Menu Olahan Bebek 4 5 3 3
Harga 5 4 4 4
Atmosfir Resto 5 4 3 3
Pelayanan 3 4 3 2
Penyajian 3 2 2 3
Lokasi 5 3 3 4
Parkir 5 3 3 2
Layanan antar 4 4 3 3
* Contoh Competitive Matrix
Competitor Analysis :

12.
Company and Product Description:
 You should provide a brief overview of the concept for the company
and then highlight what the company has achieved to date.
 Communicate the product and its differentiating features.
 Highlight how your product fits into the customer value proposition.
 Infact, the most powerful competitive advantages are derived from a
bundle of factors because this makes them more difficult to copy
(Performance, Quality, Reliability, Distribution, Price, Image,
Promotion,,, )
 Entrepreneurs also need to identify their market entry and growth
strategies

13.
Marketing Plan:
 The primary components of this section are descriptions of:
 The target market strategy,
 Product/service strategy,
 Pricing strategy,
 Distribution strategy,
 Marketing communications strategy,
 Sales strategy, and
 Sales and marketing forecasts.

14.
Operations Plan:
 How does your business compare on the dimensions of cost,
quality, timeliness, and flexibility? Emphasize those aspects that
provide your venture with a comparative advantage.
 The scope of operations section should also discuss partnerships
with vendors, suppliers, and partners.

15.
…. Operating Cycle:

16.
Critical Risks:
 Critical risks are critical assumptions—factors that need to
happen if your venture is to succeed as currently planned.
 Some common categories are market interest and growth
potential, competitor actions and retaliation, time and cost
of development, operating expenses, and availability and
timing of financing.

17.
BUILDING YOUR PRO-FORMA
FINANCIAL STATEMENTS:
 There are three standard financial statements in your
business plan: the income statement, the statement of cash
flows, and the balancesheet.
 Two Method:
 Build Up Method
 Comparable Method

18.
Financial Statement Overview

19.
….

20.
Common Mistakes:
 Not understanding the revenue drivers.
 Underestimating costs.
 Underestimating time to generate revenues.

 Lack of comparables.
 Top-down versus bottom-up forecasting.
 Under estimating time to secure financing.