1. Ross Wilkinson-Boram

2. The Brief
Design a new point of sale display unit for a male grooming
company. The unit must display at least 1 product from
their range and must clearly identify the brand. Possible
brands are Old Spice, Fish, L’Oreal Men Expert, Mr Natty,
Lynx and Hackett.
The Situation
I have been researching lynx’s marketing and they have
always got new products and themes, out this is a problem
as they keep changing their marketing ideas. I believe they
need to stick to one marketing technique as this will be
good for the consumer.

3. Task Analysis Usability:
Recyclable:
The unit itself should be easily
The unit must be intuitive so the recyclable. The unit should be
Environment: customers are always happy plastic as it can be recycled Easy to Build:
The Lynx point of sale unit should instead of confused and bored. therefore contributing to save the The unit should be easy to build so
be in the male grooming section in One example of this is Apple, planet. The units should not be that the cost of labour and materials
cosmetic stores. These cosmetic they let you try out the items in thrown away instead they should should be kept down. We should use
stores could be in the high street or the shop and you can instantly be reused in other shops. popular materials so the price is cheap
shopping centres like blue water. I learn how to use it without any and easy to assemble. Shop assistants
think it would fit in with other male skill. Customers should be able to must be able to assemble it quickly so
grooming products. I think it should work with the unit and product Size: it should have instructions.
be by the till so people can buy it straight away otherwise they will The unit should be big so it
last, as it would be the last thing not buy it. catches customers eyes, but also
people see as they leave the shop Functions:
wont be to intrusive. the size
and stay in their head. I believe the The products should be on display
Cost: should be about 5 foot tall so it
target audience is boys aged 12-16. and with a specific theme. It should
I feel that the cost should be stand out from all the other
also have the screen for interactivity.
reasonable as people earn stands. The unit has to be seen
It should have a mirror so customers
different wages and this way but not too big.
Safety: can try their products. Their should
They unit should have no loose everyone can buy the product. also be facts about the brand. This will
objects or tripping hazards. It should Lynx is for teenagers so the price Ergonomics: increase the customers knowledge of
also have no sharp corners. No small should be lowered. Most The point of sale display should the brand.
objects that small children could teenagers aged 12-16 do not own a be easy to use and understand. It
swallow. Lastly the electricity wires lot of money and have jobs so the should also be efficiently
should be covered for the customers price has to be reasonable. designed. The space should look
safety. good and be intuitive. The unit Materials:
has to be ergonomic so the Lynx is advertised as a company
Purpose: customer is satisfied. which is stylish therefore do modern
Social Media: The point of display unit is there things. This means modern shapes
The stand should have a range of to display the products in a new and objects. Some metal should be
and innovative way which Position: used to ft into the lynx theme also
social media attributes like Facebook
increases the popularity of a For the unit to be effective it neon should be used because it links
links, twitter trends and online
brand. It should be eye-catching needs to be in a popular position. to lynx deodorant cans. Plastics
competitions. There should be a
and attract customers. The main The unit is interactive for it to should also be used as they are easily
screen that shows all of these pages.
purpose of the point of display work well, people would have to recyclable.
These social media attributes help
unit is to sell and promote the interactive with it to understand
advertise the brand online as well as
product and brand. it well. It should be centered
in store.
around men's grooming products.
QR Readers:
The barcodes have been very
Originality: Aesthetics: Interactivity: successful and have become a
In order to capture peoples sight in The unit should look aesthetically The unit should be very must with a unit. So I believe a
the store the unit will have to stand pleasing. This will immediately interactive to attract new unit should have a barcode direct
out and be unique, this means the grab the customers attention also customers. It should show the to the website and product. The
unit will have to be something new a computer screen allows product and also information on or readers make customers
and that they haven't seen before. customers to interact with the the brand. The unit and product interact with the unit therefore
Therefore the customers want to see unit. The theme will be women as should be user friendly and helping them remember the
what the brand is selling. this is what the brand advertises. interactive with the customer to brand.
make them want to buy it.

4. Initial Specification
 Aesthetics- Some of the aspects of my point of sale display will be theme, style, colour and
studying shapes. These will decide whether customers are attracted to my unit or not. I will
look at which themes and styles fit with my brand .
 Customer-the unit will be aimed at teenagers so I should use things they like and colours they
also like. It should be placed in the right shops where my target audience shop. My customer
will like video games and modern things.
 Cost-the main thing I need to consider is the quality to quantity ratio. I need to think about the
cost as my target audience is teenagers and they don’t earn a lot. The price will vary depending
on which materials I use.
 Environment-when I am looking at the environment I need to look at the position in the shop
and how it fits in with other products/ sections. It needs to live near similar items to attract the
right customers.
 Size-the main things I need to know for size is the stability, and height because I need it to be
tall for people to see but don’t wan it falling over all the time. I want it to fit in with the specific
shop itself. The unit will be medium size so its cheap but eye-catching.
 Safety- the unit needs to be safe and some of the things I look at are loose wires, sharp corners
and small objects this is because loose wires can trip people up, sharp corners can injure
customers and small objects can get in children's mouths.

5. Mr Natty is a male grooming company originating
from England but spreading throughout the globe.
All of Mr Natty’s products are made in England this is
good as it keeps its traditional English theme with it. Hackett London is a traditional
The target audience is the older generation because its British gentlemen's grooming
traditional, like when long beards and moustaches company based in London. The
were in style. Mr Natty’s products are unusual and men advertised are dressed smart
unique this is good to have in a brand as it helps you and this inspires men to look and
stand out from all the other brands. Some of these be like them. Its style is mainly
products include moustache wax and beard wax. traditional British. Hackett was
founded in 1983. Hackett sponsor
lots of big brands like Aston
martin and events like the oxford
and Cambridge boat race.
Recently Hackett has branched
out into more diverse areas like
tailoring, hairdressing and tax-free
shops. Hackett has thirteen UK
locations and sixty-four across the
globe.
Lynx or ‘axe’ is a brand of male grooming
products owned by a british/dutch company
and marketed towards young males. It is aimed
at teenagers because of the advertisement and
it is cheap. The lynx advert implies that if you
spray the deodorant women will want you.
Lynx’s main lead product is the deodorant.
Lynx advertisement portrayed various ways the
products supposedly helped men attract
women. For “pulse” it showed how it
supposedly gave geeky men confidence to
dance with women.

6. The loreal group is the worlds largest
Old Spice is an American male cosmetics and beauty company. It is
grooming brand which was based in Paris. L'Oreal own many
opened in 1937. Old spice have more grooming company's including
stuck to the same type of products Lancôme and garnier. L'Oreal is a
since they started but modernising famous cosmetic brand and is known
them a bit, this keeps the old across the globe.Loreal is aimed at
customers and also brings in new the older generation for slowing
customers as well. Their target down the aging process and helping
audience is a lot wider than most with scalp and grey hairs. The
there male grooming products and advertisement has a lot of famous
I think it is between 18-60. older men this could make older men
Old spice won FHM’s 2006 and young men want to look and be
Grooming award. Old spice is an like them.
older brand that is newly re-
established. The company's new
advertisement ideas are brining
more sales and maybe more
customers as they are bringing
different ethnicity's into their
advertisement.
Fish Soho is a new male and female grooming
company, fish is sold in all cosmetics stores and
also runs its own barber and hair salons in Soho.
The main target audience is teenagers as the price
is cheap and easily accessible to all children. Fish
has used famous actors like Robert Patterson to
advertise their brand. Fish is mainly a barbers so
it will have one of the best quality products as
they will use them in the salon

7. Lynx’s first deodorant was released in 1983. The oldest flavours were amber
and wild musk but the new flavours are young, attract and instinct instantly
showing their new advertisement process towards teenagers. Lynx has a lot of
TV advertisement and has a specific target audience, I believe this target
audience is children age 12-16. I have chosen lynx as it is one of the most
popular male grooming products which has a unique selling point. The lynx
advert implies if you spray the deodorant women will be instantly attracted to
you. Lynx advertisement portrayed various ways the products supposedly
helped men attract women. For “pulse” it showed how it supposedly gave
geeky men confidence to dance with women. Lynx’s older products were
original flavours but now they are ‘attract’ because they want to fit in with the
modern teenager fantasy of getting girls.

8. Pick ‘n’ mix-WHSmith Havaianas-Office
This point of display unit is very This unit is very basic but
good because the bright colours does the job, it has poles
make it stand out, it also has the where shoes hang off of.
brands name ‘Candyking’ this helps There are different heights
people remember the brands name. this could be good for
Candy king is very popular all over children and adults. This unit
England. Having the brands name does not stand out boldly.
on show helps promote the name The unit has nothing that
which helps sales increase. catches your sight, this is
vital if you want a unit for
getting profit.
Disney-Primark Sunglasses-Spec savers
This unit is very simple and This point of display isnt very good
works. The price stands out, but it displays the logo. The large
this is good as it is cheap and picture catches your sight as you
will sell more. The brands walk past.
name stands out as well The unit is logical as it stands out
because Disney is known and advertises the company and its
worldwide. It is only made deals. This stand has a good base
out of cardboard so it is which is sturdy and will not fall
cheap and it looks easy to over, but the logo is very small and
make, on the other hand it this need to be one of the first
looks tacky and cheap and thing people sees.
people might not want to
buy it.
Playstation-HMV Blackberry-Vodafone
The display for playstation is very This display unit is for
clear and good for sales as it has blackberry Smartphone's. This
pictures, prices and lots of
displays. This display will attract
display has simple colours and
children as they like games. They this makes the pictures stand
have used different colours like out. The stand is not eye-
blue, white and yellow. catching but is still unique.
PlayStation's advertisement is vey The text box is hard to read
popular and catches your eye
automatically, this is good for a
though this is not good for
sale unit for sales. customers.

9. Coca-Cola-WHSmith Books-WHSmith
This point of sale display is very This Point of display unit is not
good as it is clear who's brand it very good as it is messy and hard to
is and also it easily sells all the understand and read. There are too
different types of drinks without many colours and this makes it
making it look crowded. look confusing. This display is
The prices are also very easy to right by the door, this is bad as you
read and understand. Coca Cola will lose sales.
is probably the best brand for This unit is boring and doesn’t
advertising as it is well known look aesthetically pleasing. Not
across the globe and on TV. many people would but this book.
Itunes Cards-WHSmith
This display unit is small but
The National
holds a lot of cards. It is right Lottery-WHSmith
by the till, this is good as you'll The national lottery unit is
get lots of sales because the one of the most famous
cards are cheap. displays as it is easy to
The colour scheme is very remember and you can
interact with it. The layout is
simple and this makes it look
also vey eye-catching. The
good. This card is very popular national lottery makes the
in all shops and the simple unit customer use the board and
is very effective and all the maybe take home the pen
paper can be recycled or reused. which helps advertisement.
Shoes-Clarks
Toiletries-Topman This display is behind glass
This unit is not a good so is not very easy to read or
advertisement stool as it is look at, this also makes it
bland and boring. One not eye-catching and does
benefit is it is near the not attract customers. The
checkout so this will colours look good but the
increase sales. The one brand name is not easily
colour makes it look boring. readable. The
The units colours are bland advertisement is fun and
and boring and not nice to looks good also it will
look at and you cant attract children who are the
identify what they are target audience so it works
selling. well.

10. Links Fx
Logical: The design and the use both have to be logical. The brands name should be clearly displayed in the eyeline sight. I
also think the price should be logical so its not too expensive. It is logical to have the product on show so people can see
what it looks like and interact with it.
Illogical: I Think it is illogical if the product is displayed in the wrong place or somewhere it doesn’t stand out. It is illogical
if you put it near different brands, also if you put the product far away from the till people might change their mind about
buying it.
Need: The biggest need for a point of display unit is that it needs to display the brand and has to attract customers. The
display should also show the product. It should be safe from any injuries and have security tags on them to reduce stolen
products.
Keep: The point of display unit must be kept in the male grooming section of a shop as it is important otherwise people will
think its hard to find the product. The unit must have safety checks like sharp edges, loose small objects and wires must be
kept away. Facebook links must be kept on the product as everyone has facebook and it is a good way to promote your brand.
The unit must be aesthetically pleasing otherwise customers wont look at the display, the unit must be interactive with
customers like or readers and twitter.
Scrap: The first thing I would scrap is the boring statistics which people hate and bring in polls and competitions. The
brands need to be original and they should get rid of all the bad ideas. The aim of the brand is to make money so they
should cut trying to recycle and keep more money. The units size should be made to an average height so all people can spot
it easier and the position should be in the middle of the shop and 360 degrees around.
Form vs Function: I believe with a product function always win as the product doesn’t need to look good but always has to
perform to its best. Take a car for example, the car can look great but if it doesn’t work the its useless.
I think company's should sacrifice aesthetics for function first.
X-Factor-I believe the x-factor is what makes one product stand out more that the other for the same priced objects.
If both products had the same functions you would pick the one which looks better afterwards.

11. Access FM
Aesthetics: When a customer enter a shop, the lynx point of display unit wants people to look straight towards it. It will
look good because customers first impressions have to be good as they are vital. The unit needs to look like the brand and
have the same colour and theme. Lynx’s theme is neon colours. The unit should also be the same shape and style as the
product to attract new customers.
Cost: The cost is one of the most important factors of a product because this depends how many sales you get. The cost will
have to be cheap as the target audience is between ages 12-16 and they do not have a job. Because the brand is popular they
make more because it is cheap. It should be cheap to assemble and could be reused to save money. The cost should be
reasonable as people earn different wages and this way everyone can but this product.
Customer: The customer should always be satisfied with the product and the unit. The unit should attract the customer
then moment they catch sight of it. The theme should fit with the target audience and the trends should be in with the
year. The unit should look what they want it to look like . Teenagers will only be attracted if it looks good.
Environment: The unit should live in the middle of the shop and should be a 360 degree unit so you can walk all the way
around it. This product should live in cosmetic shops like boots and Superdrug. I think it should not be near the till as this
is where all the products that don’t sell live.
Safety: The unit has to be safe or its not allowed in the shops. The unit has to have no sharp edges so no-one gets injured
hitting against it or bumping into it. No wires should be loose because they can be tripped over by customers if they are
loose you can tape them down. There should be no loose objects that can fit in children mouth so they cant swallow small
objects.
Size: The point of display unit should be the average height to most people can easily see it, it should be 360 degrees
around so you can walk around it. It should not be small otherwise you cant see it but not to big that it is in your face.
Function: The function of the unit is to promote the brand and get sales for the company. The unit should emphasise how
good the product is and how popular it is. There should be a specific theme and also a mirror if the customer wants to use it
also their should be information on the brand to increase the customers knowledge on the company.
Material: Lynx is a modern company so the shapes and objects should fit in with this theme. Metal should be used as this
fits in with the lynx theme also plastic as its easy to recycle. Neon colours should be used because it links with lynx.

12. Research Plan
Questionnaire: Customer profiling: Access FM of products: Interviews:
I am going to put together a questionnaire, which is I believe it is important to know what the For this piece of research I am going to pick 10 I am going to compose some questions to give too
going to ask questions about male grooming units. The products, 5 from the internet and five from shops specific people of all ages and genders to get a mixed
customer likes and dislikes to increase sales and
questionnaire would have to be tested to see if it is
to create a point of display unit. To complete this and analyse each unit of what makes it look good opinion and idea of the brand. I would like to learn
simple and easy to read. I would like to learn other
peoples opinions on units and see what they like and research I need to ask people aged 12-16 what or popular. I would like to learn what most what people like and don’t like so I can add features to
dislike so I can adjust my unit. I also would like to know they like and what hobby's they have, this will popular selling brands use on their unit to make my unit and get rid of the thins most people don’t
what cat6ches peoples eyes when they walk through a give me an idea of what to base the product it stand out. I will not speak to anyone, I could like. I will speak too people that work in the shops,
shop. I will give the questionnaire to customers of boots around and will help give it a theme.. I will also speak to the manager of a shop if I wanted. I will family and friends. I will conduct the research
and Superdrug because they shop where lynx is sold. I conduct the research in the shops. I do not need whenever possible I will need to get a lot of
look at what they wear and their styles. I want to
will conduct the research outside the shop after the
learn what they lime to do in their free time and to know anything before I complete my research. information from some people. I will need to prepare
customers have finished so its fresh in their mind. Will
need to know what the units are like before I make the what they like to wear. I will speak to teenagers I will document the pictures with a paragraph of my questions before hand. I will document the
questionnaire so I will have to visit the two shops. I will as they know what is selling and what is bad. writing next to them. evidence as a question/answer style.
document the evidence on a poll or a bar chart.
Environment Snapshot:
In this part of the research I am going to go to the
shops where the product will be sold and take a
variety of photos and put them into a separate page. I
would like o learn what the shop looks like and how it
entice customers to go to the shop, also how they
advertise the brand inside the shop. I will not speak
to anyone instead I will take pictures and I can write
about them on the computer. I will conduct the
research afterschool or weekend, this shows how busy
the store is and if people look at specific units.
Ten Minute Observation:
On this research I am going to go to Superdrug and
boots and observe customers and what they do when
testing a product, this will help me while making my
design. I would like to find out what people do
around point of display units like habits and
techniques. I will conduct the research around the
units for 10 minutes.
I will not need to know anything before hand. I will
document the information along with some pictures.
Mood Board:
On the mood board I am going to find images that
relate to my brand and product. This includes colours,
textures, objects and themes. This will give me an idea
about which helps my product expand. I will research
what most people like and put the pictures in my mood
board. I will need to know my customers before hand
and I will document this on a PowerPoint slide. The
mood board will show lots of images which relate to
lynx and point of display units.
Person and Product Interactions:
In this research I am going to find out information
about my customer ands what they like about the
product. I would like to learn what customers like
about products and dislike. I will ask my friends what
they think of point of display units and get ideas from
them. I would need to know some basic facts about
the company so I can question them. I will document
my evidence on a PowerPoint slide.

13. Boots:
These pictures were taken from boots in Bromley.
Boots had there own section of the shop just for men's products so they were easy to find. The shop is very easy to find and very well advertised with large logos.
The shop entices people in with deals on the windows. The shop was very busy when I went in. the lynx section was very big and had a wide range of the products
on one stand. There was also deals which stood out and easy to see. Boots could improve if they had more deals and advertised a bit better. The point of display
units are very boring and have no style or theme and also do not have any nice materials. If they used a more expensive material it would look better. None of these
units are near the till because they don’t need to be sold there.
Superdrug & Wilkinsons
These pictures were taken from Superdrug and Wilkinsons in Bromley.
Superdrug and Wilkinsons was all spread out and hard to find mens grooming products. Superdrug and Wilkinson's were harder to find as they are not as popular
and not very clear from outside the shop, also inside the shop it was hard to find the men's products. On the other hand they had a section for just lynx's products
which were on sale as in picture 4 above. Outside the shop there were no signs advertising deals. Overall the shop had all of lynx's products which were advertised
well. Superdrug and Wilkinson's could improve if they had better directions showing where the men's products are. Lynx do not sell any products near the till.

14. In this questionnaire I have asked questions about point of
display units. I hope to find out peoples opinions and dislikes, in
order to make mine better. I have asked 30 people to fill out my
 Q1)what makes a point of display unit eye- Male Female
questionnaire, from all ages and genders. The majority of people
asked were boys aged 12-16 as they are my target audi3ence but I
catching? asked other ages as they may buy male grooming products for
Aesthetics Size Function Sound Position gifts or for family members.
 Q2)what size should the unit be?
Extra
Large
Large
Medium
Small
The majority of people asked think aesthetics is the most eye catching I think this is because
the first thing people see of a product is the unit by eye and good aesthetics will stand out
and catch your eye. Colors and pictures will attract new customers as well as old ones.. The 50% of the votes chosen were
least popular was position so it doesn’t matter where in the shop it is placed. I think this is for the size of the unit to be
because people don’t really think about the position of a unit when they see it. large this is probably because
extra large is too big.
 Q3)What should be the main material
of the unit?
Plastic Wood Alamimium Cardboard Glass
Glass is the most popular
15 choice of material with 43%
of people choosing it this is
because it looks good and
modern. Plastic is second
this might be a good choice
10 to pick as its cheap and
aesthetically pleasing. I will
not choose cardboard as it is
bad looking and no one likes
5 it.
0

15.  Q4)what interactivity features should the point Social Media
of display unit have? Touch screen, social
media, qr readers, mirror?
Social Media QR Readers Touch Screen Mirror
QR Readers
The most popular was touch screen and the least was mirror with no
votes.
Touch Screen
 Q5) Where in the shop should the unit
be placed?
Near Door Near Till Middle Of Shop Back Of Shop
The most popular choice was the
middle of the shop and the least
favourite was near the door. 45% of
people chose middle of the shop.

16. As soon as I walked in and started observing I noticed people
testing out products by spraying the aftershave on their wrist
and smelling it. Not many people used the sticks. Then someone
else came in and got two products and sprayed one on the left
wrist and the other on the right wrist and smelt both comparing
them. While the person was trying the smell someone new came
in and was just looking at the range of products and asked the
person working there to open the cabinet as she probably
already knew what she wanted to buy before she came in the
shop. There was quite a big gap between then before someone
else came in. 3 minutes later a women came in and I assumed
she was buying it as a gift for a man she sprayed the tester on a
stick and did the same for three other products, she picked the
tester stick she wanted and put the tester stick in her handbag
and walked to the women's section. A couple then walked in and
tested out both men's and women's and sprayed the testers in
the air to smell them. Meanwhile some boy was taking a photo of
a specific product, which was 1 million by paco robanne he was
probably taking a picture to show a friend or family, or maybe to
put on facebook/twitter.From then on no one bought
anything, some people took a glance but then walked on in a
rush and most people looked but didn’t buy anything.

17. All products now are tested to please the customers. lots of people have different habits inside shops
and from watching I have noticed some. All people have a shopping list which they buy from and they
buy anything on the list whatever the price is. Also people buy in bulk for special occasions and don’t
worry about the price like for Christmas. Most people look For deals and double up On deals and
sometimes spend more money than they should have. The worst habit is when People buy items just
because they are on sale. I noticed s0me people take pictures of items either to remind themselves Or
to send to people and the most popular thing I noticed is that most people didn’t even enter the shop
they just window shop. From watching people I noticed that everyone is different inside shops and I
need to know this if I'm designing a point of display unit.Lots of people took a glance but then
walked on in a rush and most people looked but didn’t buy anything.
This table shows that
the majority of people
talk face to face about
the interactions for
products advice and the
least is instant
messaging. (texting)

18. Adidas: CandyKing: Mini Eggs:
Robinsons:
Waspinator: This product is from adidas This product is selling This unit is used to
This product sells squash
Waspinator is a product that gets and is selling sweets and is very popular sell chocolate mini
and is very big.
rid of wasps and is handy in the trainers, adidas is a good across the country. It uses eggs. The product
The unit looks good as it
summer. The unit doesn’t look company for selling lots of colours to attract has its logo clear and
shows what product is
fantastic but gets the job done. It products as they have a customers especially has pictures and the
being sold and also uses
wouldn’t cost a lot because the good selling technique used children. The colours are colours of the
all the colours in the
product is made of cardboard. on all units. The unit looks very eye catching. This product which is
bottle. This wouldn’t cost
This product would attract good as it has a unit would cost quite a lot good as it links to the
a lot as its only cardboard
customers that need to get rid of picture, product and a good to make as its plastic and product and the
used and that’s very
wasps. This product would live style/theme. The product extra large. This unit is theme or style. This
cheap. this product
near the till as people would buy would cost quite a lot as it’s attracted mainly at point of display unit
would be used and sold
it last minute. This product a brand but the unit would children. is very cheap. It
In supermarkets and
would need safety precautions cost not much as its plastic. This would be in the would need to attract
would need to attract
like no sharp edges that could This unit would attract lots middle of the shop as it customers to buy it
customers to buy their
hurt people or no small objects of customers that are doesn’t need to be so it has bright
product instead of other
that could fit in children's fashionable or do physical anywhere specific. This colours for attracting
competitors. It would be
mouths. The unit is small and activities. This would be in product should have no children. The
placed at the end of aisles
needs to be to fit on the till, the the middle of the shop and sharp edges or loose wires. product should be
for specific products
size doesn’t matter when its on would stand on its own. This product is very large safe for any
only. This unit is extra
the till as they are all the same. This unit would need to as people need to see it customers. This
large in order for people
This unit doesn’t have any special have no sharp edges as across the shop. The main product is medium
to look at it when they
functions to it. The only material people are constantly function is opening and size so children can
walk past. The only
is cardboard as its easy to walking past this unit is closing to get sweets and reach the top. The
material used is
assemble and take apart and also large as it needs to stand also a hole for cups to be only material used is
cardboard which is cheap
recyclable. out for people to see it. This taken in and out. The cardboard.
and recyclable.
point of display unit is made materials used are plastic
out of plastic this is good as and cardboard.

19. Access FM Of Products
(5 From Shops)
Joop: Dolce & Gabbana: Diesel:
Lynx: Giorgio Armani:
This unit is made This product is made This product is made
This product is sold by lynx and lynx This unit is by
by joop and is sold by Dolce & Gabbana by diesel and is sold in
has a very distinct selling technique Giorgio Armani and
in boots. The unit and is sold in boots boots. The unit is very
and/which is always changing for every is sold in boots. It
has the logo and the and Superdrug. The aesthetically pleasing
looks good as it has a
different product sold. This unit has a products name unit looks good and as it stands out clearly,
picture which
specific theme relating to the product clear. The unit has automatically catches as the bag ,product
catches you're eye
being sold. The unit would be cheap as the product out so your eye when you and colours catch your
and also the logo is
its cardboard and very small. The you can test it and walk past it. the sight. The unit would
showing clearly. This
customer would be teenagers so it need handle it. This unit picture stands out the cost a lot to make but
unit would cost quite
costs quite a lot. most for me and then you will get a lot of
to have the colours teenagers like and a lot as there is loads
The customer the product itself. This sales. This unit would
also the theme they like to sell more. on it. This would
would be middle would live in the be sold anywhere in
This would be on the shelves in the attract a lot of
aged men to smell middle of the shop. the shop a it looks
middle of the shop but would be on the customers though. It
good. This would The product would good everywhere. The
top shelf as it has an open top. The unit would be in the
live in the middle of need to be safe to product has to be safe
middle of the shop
would be safe for any customers so no the shop because it protect customers. and their should be
on its own. The
one is injured. This unit is very small is quite a large unit The size is very big so checks to make sure to
product shouldn’t be
but you can still see the logo and style it would live on its it is visible by help the customers.
small enough to fit in
of the display. The unit sells deodorant own. The materials everyone to increase This unit is big as it
your mouth and the
cans and is splitting them up into used are plastic and sales. It sells the has to make people
corners should be
glass and this gives aftershave very well. look. Fabric, glass and
different sections. The main material is smoothed down.
it its modern look. Glass, plastic and plastic are used in this
cardboard, this is good for recycling Plastic and paper are
paper are used in this unit.
and saving the planet. the two materials
product.
used on this unit.

20. Customer
Profiling
Customer:
My customer would be between
ages 12-16, this means he is a
teenager and has just started
secondary school, so they are
expected to compete with who
has the best electronics or best
fashion sense. This is why I have
clothes and shops which
teenagers likes. They would also
either have an iPhone or a
blackberry because they are
classed as the best. They will like
pop music like jay-z, or rap like
Wiz Khalifa. When they get older
they will start to go to festivals
and their fashion will get better.
All teenagers enjoy video games
and this is why I've got fifa
because most teenagers have
played fifa. Overall this page
contains the styles, fashion and
hobbies of most teenagers.

21. Mood Board
Mood Board
On this mood board I have
found images that relate to
my brand and product, for
example colours, textures,
objects and themes. This will
help me review my product
and adjust to what people like
and help expand my product.
I will research what materials
people like and also I will
need to know my customers
before hand.All the pictures
give me a better idea of

22. This point of display unit is
This point of display unit is in This shelf has Hugo boss and
made by lynx and is found in
Superdrug in Bromley. I do not Diesel and was found in boots in
Wilkinson's, Bromley. This unit
like this unit as it has no theme or Bromley. I like this unit as all the
is very small but effective as it
style, and customers will not be brands and products are split up
catches peoples sight as they
attracted to it. The products are into separate shelves. I do not
walk past. The deals are very
all aligned in rows and columns like the colour scheme and I
bright and stand out I would
which makes it look nicer to the would scrap the colour orange
keep this on my product if
eye. I would keep the products and replace it with a colour that
there are deals on as they
because they all link to my unit links my unit and lynx. I would
attract more customers
also I would keep the materials. keep the products as they are
towards the unit. I do not like
Plastic is good to use in a unit as it male grooming products. I would
the shelves as its hard to see
doesn’t brake easily. Also it is keep the materials which are
what's on the bottom shelve. I
cheap so you don’t have to spend a plastic and paper as they are both
would scrap the shelves, I
lot on the unit and save more cheap and easily recyclable. I
would keep the theme/style as
money. I would keep the paper as would add metal like aluminium
it fits with lynx and my unit.
it is easy to print on to display as they look modern and stylish
I would add more metal and
information and it looks good. I this would attract more
get rid of plastic as it looks
would scarp the shelf as they don’t customers towards the point of
better and more in the theme
look good and I would create a sale display unit. Hugo boss has a
of lynx. Paper looks good as its
new style. very good advertising techniques
cheap, easy to recycle and easy
and so does diesel.
to print on and display.

23. Research Summary
 What have you found out?
 How will it help you with designing?
 What was the most useful piece of research/why?
 Which piece was least useful?
 How would you do it differently next time?

24. Further Specification
 Aesthetics- the colour of my unit will be  Size- my unit will be small/medium
silver/black as this goes with my lynx to save money on cost. The unit has
theme. The brand logo will be visible. to fit the product inside it and be
And the theme will fit with my target visible to customers walking past it.
audience.
 Cost- the cost of my unit will be relatively  Safety- the unit must stand up and
cheap because my unit is small/medium be stable this means if it is given a
and do not need much materials. Also the slight push it will stay upright. It
materials I am using are cheap so it will must have smoothed down edges
not cost much. and wires tucked away.
 Customer-the target audience will be 12-  Function- the unit must have a
16 so mainly teenagers so I need to find
out what they enjoy and like/dislike. function like a cupboard or a mirror
Ergonomics need to be taken into to make it more attractive or
consideration for this age group. noticeable. Testers get the customers
involved.
 Environment-the environment for my
point of sale display will be inside shops,  Materials- the point of sale will
preferably near the middle and not door, include mainly wood as its cheap,
as this is where most people look. The easy to cut and shape and widely
unit should be placed with similar items
to steal customers. available. Also glass for a mirror so
customers can see what their doing
September 4, 2012

28. Development: Construction)
This is the design
that I have chosen
to develop. This
development will
help improve my
design to make it
look and function
better. I thought of
my design to look
modern and catch
customers eyes.
I got the idea of the
hollow boxes from a
different concept. I
I got the idea of the hollow boxes from
liked this idea so I have
cupboards in offices .(like below). My unit will
adapted it into my
be held on top of a desk with a wooden top and
chosen concept. The
metal legs for stability.
hollow 3D boxes can be
accessed from 2 angles,
one at the front and one
at the back. The box can
also hold one or more
products.
What I now must choose is what theme/style I should
choose, I have chosen modernism as my target audience is
teenagers and they like new ideas. I am going to develop
my concept around magazines. I will take a look at a lot of
different magazines to gain knowledge and ideas.

29. Development: Construction)
In this part of the development I have
looked at ways of joining two pieces of
wood together. I want to join the table
leg to the base four times so it can stand
on its own. I need to think about the
I would probably use the mortise
manufacture of my unit and how the
and tenon joint as it is usually
components fit together, and how this
used when making tables, and I
may effect my design.
can add strength by adding pva.
The mortoise and tenon would be
stronger than the bridle joint.
I might use the bridle
joint for the leg stands
to connect them to the
wood.

30. Development:(Construction)
 In this development I need to find a way to
connect the table to the 2 hollow boxes on the
side. It needs to look aesthetically pleasing but
also be sturdy and strong. These hollow boxes will
hold the product inside.
I was thinking of either putting a nut through the wood and a bolt the other side or a
screw but this would not look attractive, on the other hand it would be the strongest
option. Otherwise I could use a joint to connect the two together. The product will
be held in the boxes so it will be in constant use, so it has to be user friendly and
sturdy.
I have chosen to use a coach bolt to hold the
wood and box together. The bolt will face
upwards and the nut will be inside the box.
This might not look the best but it is the
strongest way of doing it. I will use 4 bolts
and nuts per box so that’s 8 in total.
If I do this technique only the nut will be
shown because the bolt will be hidden under
the table. I could put a cap over the nut to
make it look better and to cover it up but I
don’t think that is necessary.

31. Development:(Construction)
 Joints-I need to choose which joint to develop on my hollow
box to connect all the edges. Mortoise and tenon looks more
aesthetically pleasing but the finger joint is stronger.
The finger joint is ideal for box
constructions and is suitable for use
with natural woods such as pine and
mahogany or even manmade boards
such as plywood and MDF. The joint is
strong especially when used with a good
quality glue such as PVA (woodworkers
adhesive) or cascamite.
When I
made my
smaller
model
out of
wood I
connecte
d all the
The mortoise and tenon joint is very pieces
strong and could be easier to make
them join, but is weaker than the finger using the glue gun, this has
joint. Mortise and Tenon joint is worked fine for the small
extremely strong because the tenon model but I don’t know if it
passes all the way through the mortise will work for the real bigger
scale because it might brake.
and is wedged at the other side.

32. Development:(Construction)
Gq mirror: Mirror:
Handle:
The mirror will be a plain
My theme for my unit is gq mirror with stencils all around
magazine and the gq mirror. the outside with writing. I will This was what handle I
The gq magazine is a mens stick the mirror onto the wood was going to use but
monthly magazine focusing on with pva or super glue. ergonomics say that it is
fashion,style and culture for
hard to use so I chose a
men. The gq magazine has had
many famous celebrities on the different handle which
front cover and the gq mirror you put your finger in
is showing what you would for more grip. Also it
look like as a celebrity on the
front cover. I will get a plain looks nicer.
mirror and stencil out a
template where the customers
head will be. Around that
stencil will be articles and text
just like on a normal magazine.
This will boost the customers
morale and make them buy the
product it might also boost
there confidence.

33. Development:(Construction)
 Hinge-In the middle of my unit will be a glass
mirror and this mirror will have a handle on it and
when you pull the handle the cupboard door will
open. And for this to work I need to pick a hinge.
I will either use the butt hinge because it comes in a range of sizes and is normally used
for cabinet doors. They are also very strong but they cannot be adjusted once they are
fixed. Butterfly hinge are also used on lightweight doors and they are easy to fit. I will
pick the butt hinge because they are widely available and strong because lots of people
will be using it each day.

34. Development:(Material)
 Small wooden and
 Big wooden foam
I made this big wooden model using I made this wooden small box by making
old wood I found in the workshop. I a hole in the middle and cutting it by the
cut the wood using the hegner saw hegner saw and sanding it down using
and smoothed it down using the belt the blast sander. This was my first model
sander. The real box would be made so it gave me an idea of how to make it.
using the hegner saw as well. But The foam was made by doing it twice and
instead of using glue I will use joints. sticking them together. I cut theese by
using the hegner saw.

35.  MDF-A quality board, relatively cheap. This board is composed of fine wood dust and resin
pressed into a board. This material can be worked, shaped and machined easily. Paint can be
applied to it without the need for an undercoat or primer. Used in the building and furniture
trades. I could use MDF for the wooden legs because its cheap, can be shaped and can be
painted.
 Plywood-This is made from veneers (plies) of timber with each grain layer being at right angles to each
other and bonded together by resin and pressure. A number of grades are available, designed to suit a
variety of situations. 1. Marine plywood that is moisture resistant. 2. Weather and boil proof plywood. 3.
Boil resistant plywood. 4. Interior plywood. Plywood would not be very good for wooden legs, because it
doesn’t have any enhanced properties over the other woods.
 Blockboard-This is built up with a core of softwood strips bonded together with adhesive and covered with
a sheet of plywood on either side. Used as a building material and for furniture manufacture including
fitted kitchens / bedrooms.. I might use blockboard for the table base because it is really cheap, and easy
to cut. It also looks good as it has plywood on the outside.
 Chipboard-This is made up of small chips of wood bonded together with resin and formed into sheets by
compression. It is not as strong as plywood and block board but it is not expensive. Chipboard is often
covered with a plastic laminate or wood veneer and used in furniture. I don’t think ill use chipboard
because it doesn’t look aesthetically pleasing.
 Hardboard-This is made from wood fibres that have been pulped. The pulp is put under pressure until the
fibres bond to produce a tough board that is smooth on one side and rough on the other. It is not as strong
as the other boards. I wil not use hardboard as it is not as strong as the others.

36. Development:(Material)
Pine-Is a relatively cheap wood used in the building trade and for
furniture. It is pale in colour, quite easy to cut and shape, and machines
relatively well. I will use pine for both my hollow boxes and main box
because its cheap, easy to cut and looks good.
Mahogany-Is quite expensive and is used for good quality furniture and
hardwood windows. It is light brown in colour and more difficult to use
compared to pine. I will not use mahogany purely on the colour.
Oak-This is an expensive material and is used in for making quality,
expensive furniture. Steel fittings such as hinges will stain oak so it is
important to use brass ones. I might use oak but I need hinges and they
might stain.
Teak-A hardwood that contains oils which means it is resistant to decay.
This is often used to make garden furniture or for wood block flooring. I
would not use teak because I don’t need and of its specific properties.

37. Metal ends:
I might make the legs for the table out of For the end of the table legs
plastic for theese reasons. Its cheaper, easier
to shape and durable. I might use I might use metal ends. I
polycarbonate because it is tough and might use alaminium
resistant to damage. It is an insulator, often
used to insulate electrical circuits.It is
because it is cheap. It is also
supplied in a range of colours. Also it can be ductile, soft and malleable.
shaped and formed through a number of It will also be easy to shape.
manufacturing processes. It machines well
and can be solvent bonded and welded.

38.  Aesthetics: my unit will look modern which fits the theme of lynx. My unit will be on top of a desk which will hold
the weight of the unit. The shapes used for the unit are all square based.
 Cost-Cost- the cost of my unit will be relatively cheap because my unit is small/medium and do not need much
materials. Also the materials I am using are cheap so it will not cost much. kept the same)
 Customer-the target audience will be 12-16 so mainly teenagers so I need to find out what they enjoy and like/dislike.
Ergonomics need to be taken into consideration for this age group. kept the same)
 Environment-the environment for my point of sale display will be inside shops, preferably near the middle and not
door, as this is where most people look. The unit should be placed with similar items to steal customers. kept the
same)
 Safety-my unit will have to be safe for customers so they don’t get injured. The desk will have to have smoothen down
edges so no one hurts themselves when walking past. There should be no wires because my unit has no electrical.
 Size-my light will be medium size as this is visible and catches peoples eyes. This also means that the material wont
cost much for the materials.
 Function- the unit must have a function like a cupboard or a mirror to make it more attractive or noticeable. Testers
get the customers involved. My unit will have a mirror so customers can use it. I also think my unit will have testers.
 Materials- the point of sale will include mainly wood as its cheap, easy to cut and shape and widely available. Also
glass for a mirror so customers can see what their doing. My unit will mainly be wood so its easily cut.