Why Content Really Isn't King And What Actually Is
•
559 gostaram•76,779 visualizações
Do you think Content is King? I have news for you. Content isn't king and in this Slideshare, I'm going to show you exactly what is. It's less about the content you create and more about the channels in which you strive to distribute the content. www.rosssimmonds.com
Denunciar
Compartilhar
Denunciar
Compartilhar
Recomendados
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.How To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content MarketingContent Marketing Institute
Recomendados
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.How To Get More From SlideShare - Super-Simple Tips For Content Marketing
How To Get More From SlideShare - Super-Simple Tips For Content MarketingContent Marketing Institute
Mais conteúdo relacionado
Destaque
Destaque (14)
How to Deliver Presentations that ACTUALLY Drive Sales
How to Deliver Presentations that ACTUALLY Drive Sales
What REALLY Differentiates The Best Content Marketers From The Rest
What REALLY Differentiates The Best Content Marketers From The Rest
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigital
UX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and Archives
Mais de Ross Simmonds
Mais de Ross Simmonds (14)
How To Find Content Opportunities | SearchLove SD 2019
How To Find Content Opportunities | SearchLove SD 2019
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
8 Distribution Tips That Will Help Your Content Soar After Pressing Publish
DREAM: Distribution. Rules. Everything. Around. Me
DREAM: Distribution. Rules. Everything. Around. Me
Content Chaos: Building Brand Through Content Experiments
Content Chaos: Building Brand Through Content Experiments
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
35 Things I Wish I Knew Before I Quit My Job (3yrs later)
20 Instagram Posts That Will Inspire Your Life & Content
20 Instagram Posts That Will Inspire Your Life & Content
4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They Launch
Six Business Lessons From 10 Years Of Fantasy Football
Six Business Lessons From 10 Years Of Fantasy Football
Content Marketing Hacks That Will Help You Stand Out
Content Marketing Hacks That Will Help You Stand Out
Último
Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output.
Key Takeaways:
Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creationGenerative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this keynote, Jordan will walk you through how to create a social media system that you can use for your brand. After this talk you should walk away with the tools to create and distribute content consistently.
Key Takeaways:
- How to create a social media system- Building a distribution plan for content- How to stretch one idea farHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge.
Key Takeaways:
AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations.
The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial.
Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive.
A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success.
Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary BriscoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results.
Key Takeaways:
- Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brandThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
10x your Business with LinkedIn
Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients.
Key Takeaways:
1. Optimizing your LinkedIn profile for sales
2. Advance strategies to find your ideal prospects on LinkedIn
3. Buy back your time with AI and automation for LinkedInLinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David WongDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Podcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger NairnDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Último (20)
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online