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Challenge "Best Practice" on the regular

It wasn't "Best Practice" for OkCupid to release data about their
users and publish shocking facts and stats on their OkTrends b| og:

Sexual Partners by Smart Phone, by Age

H
ends Dating Research from OkCupid

The Mathematics Of Beauty

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WWW

yrweea 2 ans

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y 181920 21 22 23 24 25 25 27 28 29 30 31 32 33 34 35 36 3? 38 3950

today's dataset:21.S4m votes, 596k messages, 64k profiles
I 1 I jfiindroid users jfllackfilerrv users 1 iPhone users



But the reward was millions of dollars worth of earned
media and a significant increase in web traffic.

Publicada em: Marketing, Negócios
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