How Obama Won the Election with Content Marketing

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In 2008, the marketing team behind Obamas campaign set the bar for digital marketing excellence. In 2012, the team returned but by setting the bar with content excellence across a variety of different channels. This presentation is a slideshow of some of the great work done by their campaign team in 2012 and the various types of user generated content to allow Team Obama to find content excellence.

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

LEARN MORE ABOUT REACTIVE STORYTELLING HERE

LEARN MORE ABOUT REACTIVE STORYTELLING HERE

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www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

WELL DONE TEAM OBAMA

Ross Simmonds
Digital Strategist

www.rosssimmonds.com
www.twitter.com/thecoolestcool

credits:
mashable.com, time magazine, radian6
bindersfullofwomen.tumblr.com, let me know if I missed you – so sorry!

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It’s been nearly 3 crazy years since I put in my two weeks notice and left the 9 to 5 once and for all. It was a crazy time in my life as I had just bought a home, but was completely tired and drained of working for someone else. I knew I had to escape the 9 to 5 and I was determined a few months earlier to put the steps in place that would allow me to make it a reality. Over the last 3 years, I’ve built a consulting business that last year did more than $250k in revenue. I share the figure because I want people to know that I’m by no means on the level of Mark Zuckerberg or any of the folks on Shark Tank but that I’ve reached a point financially that I’ve been able to live life on my terms. I’ve been able to make investments into projects I’m passionate about like HustleAndGrind.co and GetCrate.co. Looking back over the couple years, it’s been filled with highs and lows. I wouldn’t change it for the world and I’m thankful that I’ve been able to grow and have great people around me. If it wasn’t for my clients, partners, family and friends — I would likely have burned out many months ago and not be writing this post. So thank you… For anyone who is stuck in the 9 to 5 and is looking to escape, I just published a guide called The Hustle Manifesto that goes a bit deeper into some of the ideas I’m going to share in this post. It’s not just a guide, it’s a resource pack filled with stories, email scripts, challenges, webinars, and clear insights that I’ve gathered over the last few years. Check it out while it’s available at a limited time price. Alright, let’s get to it…

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From: www.rosssimmonds.com Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales. Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com

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What many people don’t know is that my obsession with social media and technology all started with Football. It was my first year of University and because things like Facebook didn’t exist, I procrastinated by writing a daily Fantasy Football blog for SportingNews.com. In fact, my blog brought quite a bit of success and generated a loyal following. After about a year of blogging about Football and helping people all over the world win their first championship, I decided to start a business from it. I integrated my blog with an eCommerce platform selling Football Memorabilia and had enough to cover tuition for two more years. To be blunt, I’ve been a Fantasy Football junkie ever since and have learned a lot along the way. Many of the lessons I learned through this journey I’ve applied to my marketing and entrepreneurship career. Here are some of the most important insights and tips I’ve learned over the last few years from playing Fantasy Football. Use these insights wisely and take your business to the next level while start getting closer to achieving success. To learn more about me and my thoughts on business and life, visit: www.rosssimmonds.com www.twitter.com/thecoolestcool

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From RossSimmonds.com - Check it out for great information on B2B Marketing! Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.

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I’ve been privileged to work with brands from all over the world in the last few years. Through this work, I’ve also had a chance to meet, become friends with, work with and collaborate with some of the best content marketers in the world. Some of these marketers have their faces plastered in magazines while others keep it low key and aren’t anything close to household names. When I first started my career, I made it my mission to learn from the best. I studied and read books from the advertising greats and consumed every blog post I could fine from the top modern day marketers I could fine. Through discussions, research and studying the craft, I’ve been able to identify and uncover a few common traits that are found in the best content marketers today. If you want to be a great content marketer, you need to know what it takes to be considered such. Here’s a few traits that differentiate the best content marketers from the rest.

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Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out.

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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

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How Obama Won the Election with Content Marketing

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12. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

13. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

14. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

15. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

16. LEARN MORE ABOUT REACTIVE STORYTELLING HERE

17. LEARN MORE ABOUT REACTIVE STORYTELLING HERE

18. LEARN MORE ABOUT REACTIVE STORYTELLING HERE

19. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

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21. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

22. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

23. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

24. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

25. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

26. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

27. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

28. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist

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31. WELL DONE TEAM OBAMA

32. Ross Simmonds Digital Strategist www.rosssimmonds.com www.twitter.com/thecoolestcool credits: mashable.com, time magazine, radian6 bindersfullofwomen.tumblr.com, let me know if I missed you – so sorry!

Notas do Editor

Guys, trust me… There are no magic wands, no hidden tricks and there is definitely no secret handshake that all the gurus know and bel;ieve will bring you successs. All it takes is time, energy and effort to make it happen. Business 101 is still the same. If you want to succeed at social media you must put in the work. The things we’re going to discuss over the next three weeks is the information you need to get there….