Slides for Ross Dawson's opening keynote at INMA World Congress 2015 in New York. Note that the slides are not designed to be viewed without attending the keynote, and there are numerous videos in the presentation not visible in these slides. For more see www.rossdawson.com

1. Creating the
Future of News
@rossdawson

3. Finite players play within boundaries
Infinite players play with boundaries
- James Carse

4. Drivers
Leadership
Vision
News
Value
Distribution
Revenue

5. Drivers

6. Source: IDC, EMC
Total global digital information
Information explosion

7. Source: University of Southern
California Marshall School of
Business
US Households, hours spent on media each week
Insatiable appetite for media

8. Rising
expectations

9. Participation
in media

10. Source: GSMA, Cisco
News is mobile

11. Vision

12. Media
economy

13. Infinite
news

14. Social value Industry value

15. Successful
transitions

16. Value

18. Creating value
across ecosystems

19. Faster shifts
in brand and
reputation

20. News
Flickr credit: Joe deSouza

21. Everything
everywhere
all the time

22. Professionals
and
amateurs

23. Crowds for news
Application Examples
Reporting iReport
Investigation Sunlight Foundation
Data gathering WNYC
Data sifting The Guardian
Story selection Slashdot, Cheezburger
Fact checking Reddit
Story compilation Storify
Writing Deseret Connect
Video Cell Journalist
Copyediting Soylent
Metadata BBC Metadata
Funding Matter

24. Live news
curation

25. Open source
intelligence

26. Automated
journalism

27. Efficient content
creation
Algorithms
Professionals
Crowds

28. Multi-format
news flow

29. Data and the
power of
visualization
Source: New York Times

30. Distribution

32. New interfaces
to information

33. Trusted aggregation
for the individual

34. Personalized
news

35. Distributed
content

36. Source:
Interbrand,
Marshall van
Alstyne
Platform
business

37. Essentials of platform strategy
Other platforms
Analyze platforms: trade-
offs, costs, choices
Identify potential paths and
scenarios
Apply game theory
Establish commitments and
contingencies
Profile complementary
participant pools
Design compelling,
accessible offer
Create value for participants
Enable participants to create
value
Own platforms

38. Revenue
Flickr credit: Eric Caballero

40. The great experiment

41. Branded content

42. Full
transparency

43. Crowdfunding
journalism

44. True community
is connection

45. Leadership

47. Governance for transformation
Upside Risks Risks of NOT
transforming
Participate in growth of
media economy
Implementing the
wrong strategy
Extinction
Create immense social
and shareholder value
Loss of staff who can’t
accept change
Irrelevance
Build future-relevant
brand
Lose oldest generation
audience
Brand destruction

48. Develop and communicate a distinctive vision
Complement professionals with crowds and automation
Develop individual and organizational capabilities
Experiment with revenue models
Establish a responsive platform strategy
Be bold!
Strategic agenda

49. Build unique
news companies

50. Drivers
News
Distribution
Revenue
Leadership
Vision
Value

51. The journey of creating the future

52. Create the future of news!