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Lecture 5 conversation

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Lecture 5 for BUS94 Company is the Content

Publicada em: Negócios, Tecnologia
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Lecture 5 conversation

  1. 1. THE COMPANY IS THE CONTENT LECTURE 5: IT’S ALL ABOUT THE CONVERSATION
  2. 2. AGENDA • Class presentation • OSSCube • Conversations: Non-tech examples • Where is it all going?
  3. 3. The Case Study
  4. 4. OSSCUBE History • Founded in 2006 • Based in North Carolina, offices in India Develop using open source software • Consulting, Education Developed various IT solutions for • Education • Government • Healthcare • IT Successful, technically minded company Focused on customer success
  5. 5. MARKETING EPIPHANY Problem: • Company branding wasn’t keeping up with the business • Focus moving from training to consulting/development Change direction of company • Focus on SEO, by more relevant in consulting searches • Streamline lead generation and qualification process • Build a community of developer Go Social!
  6. 6. SEO STRATEGY Goals • Drive SEO Content • Anything anywhere Tactics • Maximize traffic on website • Use social networks to push traffic, SEO to website Tools
  7. 7. BRAND STRATEGY Goals • Create brand Metrics • Surveys • Customer satisfaction Tactics • Maximize the brand • Use social networks to communicate a brand image Tools
  8. 8. THE VERDICT Redundant Kill YouTube Recommendations Find something to say, say it Eliminate channels Greatly improved Consistent voice Updated Conversational
  9. 9. SUMMARY (NON-TECH…. TRIED TO FIND SMB)
  10. 10. You Your Customer Your customer’s customer #10: PARTICIPATION IN A NETWORKED MARKET CHANGES PEOPLE FUNDAMENTALLY. B2B2C-> Talk to your customer’s customer Get them… …to recommend you
  11. 11. #74: WE ARE IMMUNE TO ADVERTISING. JUST FORGET IT • We are NOT immune to CONTESTS
  12. 12. #3: CONVERSATIONS AMONG HUMAN BEINGS SOUND HUMAN. THEY ARE CONDUCTED IN A HUMAN VOICE.
  13. 13. #16: COMPANIES THAT SPEAK IN THE LANGUAGE OF THE PITCH, ARE NO LONGER SPEAKING TO ANYONE. • Be practical
  14. 14. #75: IF YOU WANT US TO TALK TO YOU, TELL US SOMETHING. MAKE IT SOMETHING INTERESTING FOR A CHANGE.
  15. 15. WHERE IS IT ALL GOING? 1) 2) 3) 4) 5)
  16. 16. WHERE IS IT ALL GOING? 1) Mobile…. 2) 3) 4)
  17. 17. WHERE IS IT ALL GOING? 1) 2) Data… 3) 4)
  18. 18. WHERE IS IT ALL GOING? 1) 2) 3) Paid… 4)
  19. 19. WHERE IS IT ALL GOING? 1) 2) 3) 4) I have no idea….
  20. 20. SET YOUR GOALS
  21. 21. LISTEN
  22. 22. FIND YOUR VOICE
  23. 23. MEASURE YOUR IMPACT
  24. 24. MARKETS ARE A CONVERSATION
  25. 25. THANK YOU

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