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ronnie overgoor
                             dutch market




Friday, January 20, 12
presentation and publicity
                                 lessons i’ve learned




Friday, January 20, 12
GIVING PRESENTATIONS IS A
                        PROFESSION




Friday, January 20, 12
not everybody is a talent
                             giving presentations is a profession




Friday, January 20, 12
like it, passion is the magic
                               giving presentations is a profession




Friday, January 20, 12
if you got ten minutes, make it in
                     ten minutes
                         giving presentations is a profession




Friday, January 20, 12
messaging (not to many)
                             giving presentations is a profession




Friday, January 20, 12
don’t do it the usual way,
                                entertain!
                             giving presentations is a profession




Friday, January 20, 12
don’t use too much txt
                            giving presentations is a profession




Friday, January 20, 12
no clip art, buy a mac
                           giving presentations is a profession




Friday, January 20, 12
www.slideshare.net/
    ronnieovergoor/theartofpresenting
                         giving presentations is a profession




Friday, January 20, 12
SOCIAL MEDIA




Friday, January 20, 12
social media is reach
                                social media




Friday, January 20, 12
use timing in messaging
                         (11pm tweet blue shots)
                                 social media




Friday, January 20, 12
follow right people / right tags
                               social media




Friday, January 20, 12
push your corporate account with
     tooling (tweetadder works for me)
                         social media




Friday, January 20, 12
use it as a human google, find help
                         social media




Friday, January 20, 12
IDOLS




Friday, January 20, 12
can be reached, often easily
                                     idols




Friday, January 20, 12
be short and clear
                         about reason why
                                idols




Friday, January 20, 12
ronnie@, ronnie.overgoor@,
   rovergoor@, r.overgoor@, overgoor@
                         idols




Friday, January 20, 12
make them your board of advisors
               (also good for pr)
                         idols




Friday, January 20, 12
PR AND PUBLICITY




Friday, January 20, 12
bring news, no promo
                          be objective, neutral
                                pr and publicity




Friday, January 20, 12
put promo in quotes
                               pr and publicity




Friday, January 20, 12
use research, a social problem,
                       broaden your solution
    (mint: finance mgt / role banks / etc.)
                              pr and publicity




Friday, January 20, 12
know the journalists (social!)
                                    pr and publicity




Friday, January 20, 12
messaging! create own headline!
                         pr and publicity




Friday, January 20, 12
proposition vs all you do
                                 pr and publicity




Friday, January 20, 12
don’t say everything
                           instead of lying
                               pr and publicity




Friday, January 20, 12
easy to distribute (txt/images)
                              pr and publicity




Friday, January 20, 12
build a story (ghana)
                               pr and publicity




Friday, January 20, 12
write a book
                           pr and publicity




Friday, January 20, 12

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Presentation and publicity