There are obvious similarities between the classical product life cycle and how traditional advertising is about to disappear. So I made up a new model.
1. Advertising Life Cycle
Introduction Growth Maturity Decline
Effect of advertising
Traditional advertising
1 Pilots
Experiments
Trials
Failure
Success
2
Total industry
3 4
ad spend
Total industry
Socially Integrated ad effect
business development
Traditional advertising
Awareness Differentiation Loyalty Deletion
2. Reklamens livstidscykel
Introduktion Tillväxt Mogen Nedgång
Reklamens effekt
Traditionell reklam
1Piloter
Experiment
Trial & Error
Framgång!
2
Branschens totala
reklambudget
3 4
Socialt integrerad Branschens totala
affärsutveckling
reklameffekt
Traditionell reklam
Awareness Differentiera Lojalitet Nedläggning