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1. An Introduction Primer to SEO

2. What is Search Engine Optimization (SEO)?

5. Aspects of SEO: Content

6. The web is indexed with keywords. The user types in a
keyword string, exact phrase or a single keyword to find a
relevant page. Information specialists make use of
advanced searching techniques to find deep web content
such as information imbedded in databases or
dictionaries, but the average user thinks of the first thing
associated with his query and types it in. That is why
broad keywords on your site will not generate enough
traffic because many thousands of pages have that exact
keyword. You need specific keywords and keyword
phrases.

7. There must be enough content on the page. Too little
information guarantees that the keywords cannot be
repeated enough without keyword stuffing. Keyword
stuffing is where there are too many of the same keyword
on a page. Search engines will rank your page lower if they
see your page as stuffed.

8. Keyword density must be balanced with their relation to
the rest of the page. This means that your main keywords
must appear in certain areas of the page. They must
preferably stand out from the rest of the text. There are a
number of ways to do this but it is a new topic.

9. SEO: Meta Tags

11. You must write a robot.txt file for the spiders to exclude
certain parts of your page. The reason is that most of them
cannot read Java, and CGI scripts. There are a number of
extensions to pages that will lead to exclusion from search
engines.

12. Other SEO factors that also influence the way your page
will indexed:

13. - ALT, TITLE, and AUTHOR tags.

14. - Number and quality of links to your site.

15. - Links from your site.

16. - Sitemap for search engines.

17. - Names of links to your other pages.

18. - Color and total number of links

19. These are just a few of the online and offline factors that
influence your ranking. SEO is needed to make your page
visible on the Internet where you have to compete with
other sites.

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