Society Mail is a webmail add-on that aims to make webmail more relevant by indexing content from emails and social media to identify social relationships and activity. It extracts social data from emails using APIs to build a social graph and allow social media style searching of email archives. Society Mail can be integrated directly into webmail services or used as a standalone browser plugin, and seeks partnerships with large webmail providers. It plans to generate revenue through licensing fees and advertising supported models given the large market of webmail users.