This presentation discusses four factors that help you make effective strategic decisions for your product: tools, process, people, and organisation.

1. Roman Pichler
romanpichler.com

2. 2 © 2019 Pichler Consulting Limited
Four Success Factors
Tools Process
People Organisation

3. Tools

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THE PRODUCT VISION BOARD
Which market or market
segment does the
product address?
Who are the target
customers and users?
What problem does the
product solve?
Which benefit does it
provide?
What product is it?
What makes it stand
out?
How is the product going
to benefit the company?
What are its business
targets?
What is the product’s purpose? Which positive change should it bring about?
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Vision
Target Group Needs Product Business Goals
Is it feasible to develop
the product?

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Business Strategy
How will the company succeed?
Product Vision
and Strategy
How will the product succeed?
Product Roadmap
How will the strategy be
implemented?
Business Model
How will the product achieve its business
goals? How will it be monetised?
KPIs
How will the product
performance be measured?
Portfolio Strategy
How will the portfolio implement the
business strategy?
Product Backlog
What are the desired UX and
product functionality?
A STRATEGY MAP

6. Process

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ProductIdea
Product
Discovery
incl. strategizing
Timeboxed Strategizing
Continuous Strategizing
Make time at least once per week to explore new ideas,
assess product performance, analyse market trends, and
carry out competitor research.
Have regular collaborative product strategy reviews
to adapt the overall strategy and product roadmap.
Play a proactive game and avoid nasty surprises.
Product
Development

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Scrum Master/
Coach
Development Team
Stakeholder
Product Person
StakeholderStakeholder
Leads
Facilitates

9. People

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Transferrable Product Mgmt Skills
Ability to methodically solve common product challenges
Product-
Specific Skills
Expertise to make the
right decision for a given
product

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Strategic
Skills
Tactical
Skills
Leadership
Skills
User models
and personas
Product strategy incl. market
research / validation and KPIs
Product roadmapping
Product life cycle
management
Business modelling &
financial forecasting
Portfolio management
Decision-making & negotiationActive listening
Conflict resolutionEmpathy
Growth mindset

12. Organisation

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Responsible for product success
and ensuring that a valid product
strategy is available.
Product
Management
Executive and Senior
Management
Responsible for business success
and ensuring that an effective
business strategy exists.

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Scrum MasterDevelopment Team
Product Person
Trust and
Respect
Product Leadership
Process & People
Leadership
Design & Tech.
Leadership
• Process and method coaching
• Collaboration catalyst
• Organisational change
• UX design
• Development incl.
architecture and Q&A
• Self-organisation
• Vision, product strategy and roadmap
• Product backlog prioritisation
• Stakeholder management
• User research
• Sprint goal selection
• Product backlog refinement
Shared Product
Responsibilities

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Person in Charge
of the Product
Component
Owner
Feature
Owner
Feature
Owner
Product strategy leadership
Product strategy contribution

16. You can find more information at:
romanpichler.com
Please send questions & feedback to:
info@romanpichler.com
Thank you for your attention!