Rebranding

Branding Prepared by: Rohit Dobaria Arvind Senta Dhawal Limbachiya

The Brand - Godrej ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONSUMER PRODUCTS INDUSTRIAL PRODUCTS http://www.godrej.com/godrejnew/GodrejHome/OurCompanies/GNB/OurProducts/

The Need Behind Repositioning The Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]

BRAND LOGO BRAND LOGO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ww.GodrejChangeforbetter.htm

The various color in the logo signifies ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GODREJodrejChangeforbetter.htm

“ There is more than just trust that a brand can stand for. Our brand stands very well for trust, but we can stand for technology, for relevance and for modernity. Some of these things we don’t do as well as we do for trust,” - Adi Godrej http://202.87.40.60/india/news/advertisingmarketing/have-godrejshoppers-stop-got-its-branding-right-/19/22/340062

Reason to change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Experts Speak ,[object Object],[object Object]

youthful, international, inclusive and dynamic Energy and Liveliness Recognition for humility Living Object

Behind the scene ,[object Object],[object Object]

Makeover Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Feedback ,[object Object],[object Object]

Reactions… ,[object Object],[object Object],[object Object]

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Lessons from Gap’s rebranding disaster ,[object Object],[object Object],[object Object]

Rebranding

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Rebranding