Role of Social Media in Tourism in the most easy Language possible in basic English. Hope Everyone gets to know the content meaning and can understand the roles well.

1. Rohitesh Singh Chawla
Tourism & Travel “B”

2.  Tourism, as We all know is one of the largest
Service Industry that apart from providing
Employment to lot of People also is a Big
Economy Generator.
 It is not just the largest but even the Fastest
growing Industry today and that is the reason
Why it attracts attention from millions of
People.
 Tourism is even termed as the Second
Glamorous Industry Where “Professionalism”
& “Keeping Promise” are the top Priorities.

3.  The most important need for the diverse and
big society today is the Information gathering
& information sharing.
 Social Media helps people in getting/giving
the needful information.
 Social Media has the Capacity to gain attention
on a large scale.
 Social Media has a Deep Impact as It directly
hits the Mindset of People, If Properly handled.

4.  Tourism Industry, Being a Glamorous Industry
needs to cater a lot of Attention seekers, and
this is where Social Media plays a vital role.
 The reach of Social media is so wide that Today
one person can publicise/spread information at
a lightening speed to any part of the world.
 And the information shared on social media
with a wider reach has to an extent a large
trustworthiness and that’s where people find it
relevant and useful for themselves.

5.  A Small Example of Social Media’s wonder is that
It generates a feeling in the reader to
read/use/implement the suggestion or use the
information provided through the social media.
 For example, If today a person wants to share
his/her Holiday Experience or even Photographs,
he/she can do it quite easily through social media
and such shared information even generates a
feeling in the audience’s mind to visit that
destination or feeling the kind of experience the
person would have got.

6.  People say Social media is just a platform but
actually It is more than a platform as your
ability to use it defines the quantity and quality
of output you can get out of it.
 What is Tourism? Just an “Experience” Right!
 And to attract People to feel the same
experience that you or someone else
experienced, social media is the intermediate
which creates that curiosity among many.

7.  Facebook- Facebook is extensively used today
to post updates, upload Holiday pictures, like,
comment on other’s post, inform People about
your past Experience, future plans, ask for
information to Friends, Relatives & in social
circle.
 Twitter- Twitter keeps you updated with plans,
post, tweets of friends and also We can have all
the updates on their social networking
activities by getting all their updates instantly.

8.  Social Media is not just “Society” but It
Facilitates the Entire Society.
 Social Media generates an awareness in people
by giving them a good idea regarding Tourism
& preferred Tourism services taken up by the
people, as many Tourist would even go
forward in writing Testimonials and all the
Feedbacks, Positive or even Negative helps the
reader in making his/her choices accordingly.
 Social media is a boon to Tourism.

9.  Social Media allows the viewer to discuss the
issues/services/experiences that he/she is
intending to have.
 And as We all know Social media and other
networking sites are the best source of keeping
together with all close people, friends, social
circle acquaintances etc and surveys on travel
destinations have always proved that People
usually get their holiday plan
recommendations from their Friends &
Relatives or through Social Media directly.

10.  Blogging always Inspires People to take up Travel.
 Social Media Facilitates Real Time Interactions &
Connections.
 Social media can not just be used as a tool that
motivates People to travel or just Awares them of
the available option But it also gives people a
chance to even Share their Experiences and even
step forward and right How their Expectation was
before such Travel and now What they feel about
the place or about the Travel.

11.  Social Media even by getting Customer
feedback comes to know Whether the
Customer was satisfied or not.
 Therefore needful action can be taken as per as
the feedback, Courteous Treatment with the
Customer can even make your present
Customers Your Lifetime Walking
Advertisements.
 There are so many such examples where Social
Media plays a significant role Specially for
Tourism.

12.  Social Networking site Facebook is running with
the fastest growing speed in terms of content
sharing & even It’s been used by many on even
Professional grounds today, not just Personal
Social circle & personal sharing.
 People through Facebook can upload their holiday
photos/videos in Real time and can get updates or
comments/likes on them instantly.
 They can even include details like “Place where the
picture was taken”, “You’re with tag”, and even
“What are you feeling” or “What’s on your Mind”

13.  Sometimes It is through Facebook that an
undiscovered destination through continuous
updates gets so popular or publicised that even
Travel Agencies don’t require too much of
Advertisements for such locations.
 This happens due to Exotic Location’s Photos
Updates from Friends, Family, Relatives etc on
Facebook.
 People are even adding their professional
pages on the Facebook and utilizing such
platform very well.

14.  Twitter is used extensively these days to
forward update short messages, short as 140
character messages and such short messages on
Twitter are known as Tweets.
 Registered users on Twitter can read/write
such Tweets but Unregistered users can only
read such Tweets.
 Any Tourism/Destination related
updates/information can be shared within the
word limits.

15.  A Blog writing site Qzone is again too famous
as it maintains the blogs written by travellers,
the photographs uploaded by them, their
maintained diaries, can listen to music & can
even watch videos.
 Qzone was created in the year 2005 by Tencent.
 It is one of the biggest and popular Social
Networking site of China.

16.  Pinterest is a virtual place which is a collections
of Ideas, Discoveries, Business plans &
Business ideas given by People like us
randomly.
 It even facilitates saving, uploading, managing
& sorting the pictures available and such
selected contents are known as “Pins”
 Meetup is one of the biggest network specially
concentrated towards making a big social circle
of only the “Local People” or “Local
Community”

17.  Foursquare is a networking site, about which
It’s number of users define the kind of
popularity it holds, It has about 275000 users in
just a time period of just one year.
 It’s main purpose is to know exactly Where
your friends are and instantly to see where
you’re as compared to them.
 It also gives coupons, redeeming points,
badges to run and going about with your
everyday work or business.

18.  Instagram is basically a mobile running
application that allows users to save their
preferred photos & videos and publish them on
other networking sites like Facebook, Twitter
etc.
 Myspace, an Internet site that can also be called
as the collection of Personal Profiles, specially
stressed on the music contents.
 All such information are known as USER
GENERATED CONTENT for e.g Uploading
video on YouTube.

19.  A Survey about Mobile Applications say that
25-30% People use such applications to find
Flight deals.
 A Survey on Facebook users say that about
52% of them get influenced or were directly
affected by the Photos/Travel Pictures
uploaded by their Friends/Relatives for
making their Travel Plans.
 About 30% of People directly opt for Mobile
Applications to search for Online Hotel Deals.

20.  15% of People have downloaded such Mobile
Applications just to plan their upcoming
vacations and the numbers are still increasing.
 85% of Leisure Travellers actually use their
Smartphone for any such online need while
being on a Vacation.
 An Amazing percentage comes out as 72% of
Leisure Travellers use their Mobile Phones to
Upload their content/pictures of Holiday while
being on the Holiday.

21.  Social Media can be utilized in Presenting a
Business Brand to Millions and Millions of
Audiences at the same time. Social Media
caters small as well as Big Corporations.
 The Social Media has established itself with
Web 2.0 Phenomenon Where People have
turned to active producers of information from
being merely a passive consumers.

22.  This research is about a company naming
Kenya Safari & Tours of Nairobi, Where It
checks the Effectiveness of Media in their
Tourism Operations.
 This Case study also generates ideas &
Investigates the strategies that will assist the
company in effectively designing the media
strategies & It’s effective uses.

24.  Facebook
 Twitter
 Instagram
 Blog Writing
 Forums/Bulletin Boards
 Youtube like Media sharing sites
 Virtual Worlds
 Micro Blogs
 Social Networks & Content Communities

26.  Research stated that though Social Media is a
new concept for Tourism Organizations to use
it for their Business Purposes, But They Lately
now have realized the worth of using Social
Media and It is by such case studies that
They’ve come to a conclusion regarding
importance of Social Media usage in Tourism.
 Yes, New Market Tactics & ways are new to
them indeed, But They need to study the
Output that they can receive out of it.

27.  The Research also stated that Such Media
Usage can accomplish & overcome the
Traditional Marketing.
 Today more people use social media Internet
for getting information for making a Tour Plan
or making any kinds of Bookings online.
 Such Online Communication Network has
deeply impacted consumer behaviour too and
it is way more convenient for those who can do
such information seeking well.

28.  I, personally feel the Role of Social Media in any
sector today, including Tourism is to a Great
Extent Huge and a lot needed today.
 At a time where once Human Resource was the
only source of influencing Consumer behaviour,
Social Media, Internet, is doing that Job pretty well
and on a large scale.
 The only thing required today is to spread more
and more awareness for those people who still
either lack the right way of looking for or
searching for the required information or still don’t
know the right way of using media/internet
wisely.

29.  There has to be boundaries for the extent of
role the Media plays and to what Extent the
Human Resource plays it’s role as Humanistic
Value too is very Important When it comes to
Service Industry specially Tourism Which
Comprises of Selling the Intangibles and
keeping & Delivering the Promises and
Satisfying Customer by some unforgettable
Services and Experiences.
 “Social Media is a Platform on which Tourism
can present It’s Best Show”