We believe marketing can be scientific and growth focused. This document provides 7 such elements to marketing. It stays away from Jargons and focuses on methodology. Our hope is that founders and marketers find this useful.

1. 7 ELEMENTS OF
MARKET
APPROACH
MODEL

2. BUSINESS MODEL IDENTIFICATION
INNOVATION WORKSHOP
Innovation canvas with multiple concepts
Discovery of business models
Product-market fit
Superior value propositions
Identify “white space” growth opportunities
Generate valuable, new ideas for engaging
with customers.
Successfully enter emerging markets,
re-conceiving business models that recog-
nize the unique unmet needs of consumers.
Create new systems, rules, and metrics that
enable companies to organize for and imple-
ment new businesses successfully.
Identify unfair competitive
advantage that acts as a
product differentiator.
Business model innovation is rethinking your business around a clear customer need, then
realigning your resources, processes and profit formula with this new value proposition. It’s
not easy but the results can be dramatic.
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THE FOUR KEY ELEMENTS
OF A BUSINESS MODEL
customer
value proposition
profit formula
key
resources
key
process
INNOVATION CANVAS
ALIGNMENT PEOPLE PROCESS
Stakeholders
Strategy
Resources
Audience Execution
Communication Measurement
Decision Making

3. CREATION OF MESSAGING
BUSINESS MODEL / MESSAGING VALIDATION
IDENTIFY
LEAD GENERATION
DEVELOP
LIST BUILDING
CREATE
BETA CUSTOMERS
ACQUISITION
Product differentiation
Target customer segment
Desired market perception
Provide feedback if the product-market fit is not achieved
Identify the potential aspects of business that resonate well in the market
Re-calibrate the positioning statement and the pitch, if needed
Identify the final user segment
Validate the effectiveness of messaging - be it the mission statement, UVPs or the elevator
pitch in different scenarios of the market and business model.
The test marketing campaign provides an understanding of how the model plays out in the
actual scenario, the positives and the negatives.
Create a test marketing campaign for:
Based on the test campaign
Innovation-led
growth strategy
Unique value
proposition (UVPs)
Market positioning
Elevator pitch
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4. MARKET OUTREACH STRATEGY
SEARCH MARKETING SOCIAL MEDIA
MARKETING
VIDEO MAKETING
ON YOUTUBE
EMAIL MARKETING
CONTENT
MARKETING
PAID MEDIA
- ADS
OWNED
MEDIA
EARNED MEDIA
– ORGANIC TRACTION
MOBILE
MARKETING
EVENT-BASED
MARKETING
MARKETING
THROUGH PARTNERSHIP
SEO
Google AdWords Campaign
Text search ads
Display search ads
Remarketing
Facebook
Twitter
LinkedIn
Pinterest
Identify different marketing channels to reach out to target customers, plan activities and set
milestones that need to be achieved to build the brand and gain visibility in the market.
Based on the average customer acquisition cost and the target, allocate the budget for marketing
activities on different channels, and plan big amount spending.
Budgeting effort and spending on:
BUDGET ALLOCATION
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5. REPEATABLE MODEL
CHANNEL
EFFECTIVENESS
ROI
We are a Bay Area-based creative marketing company focused on Growth Marketing.
We apply engineering ethos to marketing combined with the craft of business storytelling and
work primarily with founders and upcoming companies in the areas of SaaS and product services.
www.adnuance.comjrodriguez@adnuance.com roy@adnuance.com
Arrive at average customer acquisition cost that helps us to plan the marketing spend.
This is one of our many approaches to Growth Marketing. We will create customized solution to your
unique needs. To discuss more, reach out to us.
Develop metrics to measure
Some of our select customers:
About AdNuance
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