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O&m ppt

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Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan, and is a WPP company. It operates 450 offices in 161 cities of 120 countries worldwide with approximately 18,000 employees.

Publicada em: Marketing
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O&m ppt

  1. 1. OGILVY AND MATHERS PRESENTED BY ASHWIN KUMAR
  2. 2. About O&M • In 1948, David Ogilvy founded the agency • It is one of the eight largest advertising networks in the world. Today it has more than 450 offices in 169 cities. • 16000 employees worldwide. • It has helped to build some of the most recognizable brands in the world
  3. 3. Global Clients
  4. 4. Governance Miles Young Chief Executive Officer Ogilvy and Mather Worldwide Tham Khai Meng Worldwide Creative Director & Chairman, Ogilvy and Mather Worldwide Shelly Lazarus Chairman Ogilvy and Mather Worldwide
  5. 5. O&M INDIA • 1st Advertising agency in India • It has 800 employees, over 300 domestic and MNC client. • Exec chairman & NCD – Piyush Pandey and winner of over 600 awards. • 25 lions at Cannes by O&M India under his leadership • He is the only Indian to have won a double Gold at Cannes and a triple Grand Prize at London International Awards. • Lifetime Achievement Award in 2010 by The Advertising Agencies Association of India
  6. 6. • GOOGLE • IBM • FORD • ASIAN PAINTS • PIDILITE • VODAFONE • FORD • LENOVO • LG ELECTRONICS • COCO-COLA CLIENTS
  7. 7. Subsidiaries • Ogilvy One • Ogilvy Interactive • Ogilvy Public Relations • Ogilvy CommonHealth Worldwide • Ogilvy Action • Neo@Ogilvy • Ogilvy Government Relations • Red Works • Ogilvy Earth • Bottle Rocket Apps
  8. 8. Campaign • Google India - Reunion
  9. 9. Persuasive communication Communication strategy Formal Target audience Limited audience Internet users
  10. 10. Persuasive communication Media strategy Media-TV Media vehicle- Youth & Sports channels Message strategy Emotional
  11. 11. Persuasive communication Message structure & presentation One sided argument Order of presentation Anti-climax
  12. 12. Persuasive communication Scheduling Shown all the time
  13. 13. Campaign •Don’t worry Be happy
  14. 14. • The ZooZoos Campaigns
  15. 15. • Fevikwik Campaign
  16. 16. • Asian Paints Campaign
  17. 17. Campaign • Incredible India
  18. 18. • The Good Road Campaign
  19. 19. • Allen solly Campaign
  20. 20. Bibliography • www.ogilvy.com • http://www.reuters.com/article/2014/05/27/ny-ogilvy-webby-dad-idUSnPn78vWyR+ 85+PRN20140527 • http://www.ogilvypr.com/en/about/clients • http://www.wpp.com/wpp/companies/ogilvy-mather-worldwide/office/ogilvy-mather- bangalore/ • http://en.wikipedia.org/wiki/Ogilvy_%26_Mather • https://www.facebook.com/OgilvyMatherIndia • http://www.ogilvy.com/#/{filter:news} • http://www.indiantelevision.com/mam/marketing/mam/piyush-pandeys-top-5- popular-campaigns • http://www.moneycontrol.com/news-topic/ogilvy-india/ • http://www.andhranews.net/india/2007/January/29-Wish-I-Was.asp • http://en.wikipedia.org/wiki/Piyush_Pandey • http://business.rediff.com/slide-show/2009/may/29/slide-show-1-welcome-to-the- world-of-zoozoos.htm
  21. 21. Thank you

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