2. The l d i
Th only design consulting company th t has been certified b a global
lti that h b tifi d by l b l
agency for ISO 9001 : 2008
Invests heavily in propriety processes & research
Backed by some of the best brand tools in the business
3. Design Process
Gain Insights Consider And Concepts, 3D Models, Affordances,
Through Analyze All Functional & Detailing, Capitalize An Idea &
Research & Angles Before Visual,
Visual Formal Engineering,
Engineering Offer Other Variants
Analysis, Innovation, Themes, Drawings, KLD, Or Options Mix &
Implicit & Specs, Features, Silhouettes, Color Models, Match Ideas
Explicit Needs Packaging Story, House-style, Prototyping,
Strategy, Mechanisms
4. Leading companies seek our expert services
Logo, Logotypes and Trademarks are owned by respective owners and are acknowledged
5. Why Lokusdesign?
Leading companies have achieved substantial improvements in brand image and sales using our services
Substantial increase in awareness, reach and revenues for a leading finance lending firm
Reduction in customer escalation complaints from 64% to 27% for a technology gaint
Increase in fuel sales for BPCL fuel stations
Sales up from 6% to 33% for a large FMCG company, in personal care category, without any media push
Drastic reduction in management time for Suzlonin tendering processes
110% sales growth for Weikfield Organic Tea without any ATL or BTL activities
Category creation for Premium JK Helen Curtis (air freshener)
Premium,
Increased consumer brand interaction for Weikfieldfrom 10 secs to 15 mins; leading to better recall
Great insights leading to great innovation
6. Who are we?
We are an integrated innovation and brand consulting company specializing in helping
companies get strategic, thematic, break free from the clutter and stand out.
One - Stop - Shop
– Innovation consulting – Experience design
– Insights mapping(people, processes, – Brand identity programs
tools, business, communication, etc.)
– Brand management
– Complexity reduction (defogging a
– Communication strategy
situation/ context)
– Root cause identification – Corporate identity design
– Scenario generation – Graphic design
7. How do we do this?
We have anuncanny ability and Innovation for services, products, brand,
proprietary processes to find customer experience, etc.
great insights.
Out of box solutions for some of the toughest questions
Innovation that makes business-sense
business sense
Rarely has a weak insight lead to a
great outcome
Design & implementation of ideas
8. What do we help achieve?
We ask a lot of questions, go down to basics and help you defog the situation
We innovate and break clutter
We createbreakthrough scenarios and convert unseen possibilities
We help break stereotypes and status quo
We help you TRANSFORM!
We help you WIN!
9. What do we do it?
We Increase Sales,
We Increase Consumption, Services:
We Reduce Costs, 1 Brand Strategy and Identity Design
through 2 Packaging InnovationandStructure Design
Critical Questioning, 3 Graphic Design
Market Mapping from an Outsiders
4 Innovation Consulting
Perspective
and
some really serious Innovation
y
10. For whom have we done
this
thi
Really serious Innovation?
24. Key Concerns
Would we loose our our core infrastructure identity and brand sanctity while we are growing aggressively
We are growing aggressively & expanding our infrastructure (at any given point of time we are executing more than 20‐25
We are growing aggressively & expanding our infrastructure (at any given point of time we are executing more than 20 25
projects involving 30‐40 architects & interior designers)
We are facing major problem in explaining & getting competitive quotes for our projects from vendors
Large amount of business time is wasted in co‐ordination and explaining the requirements
It is extremely difficult to align all the project stakeholders, save time and effort
41. Revitalized India’s
R it li d I di ’ most successful men’s b d
t f l ’ brand
From 6% to 33% rise in sales.
Won “PFFCA STAR 2009 in the category of Structural and Graphic Design for Improved Aesthetics
PFFCA 2009”
42. Scope: Brand Identity design, house style development, packaging graphics, name coining and color story
43.
44. Key concerns Involvement:
1.How does one modernize the existing brand which has very strong brand & Brand identity, visual language, House styling, packaging graphics,
visual equity?
i l i ? name coining, C l
i i Colour story, Prototyping, etc.
t P t t i t
2.Would this change negatively affect the brand?
3.Would it improve sales?
45. f S
Entice and Elevate: Perfume Spray
Brand Identity design, house style
development, packaging graphics, name
coining and color story
57. 10X sales in first month and overall 32% rise in sales
Scope: Research, Strategy- Brand Launch and Retail, Design Innovation and Validation
58. Spray and flavor card
A product presenter at a liquor shop, would spray the flavored liquid on
presenter, shop
a flavor card for the consumer to smell, thereby inducing him to buy.
Innovation currently under Global IPR protection process
process.
Card front – spray side Card back
62. Brand Identity, Packaging Graphics
and Packaging Structure:
Part carton + Flexibles
Partial carton Large
Branding
Branding/ Graphics doesn’t get surface with
distorted due to Part Cartonized Part Carton
product: High shelf Impact
Carton pack will generate quick Flexible
trigger for buying decision
gg y g pouch inside
Carton Product will be perceived
Open Sides
as premium
Part Carton will be low cost as
compared to a full carton
63. Ranbaxy Laboratories
Brand Identity Design, P k i D i
B d Id tit D i Packaging Design
Innovation, Label Graphics, Design
Detailing, Engineering, Prototyping
73. Lokusdesign helped to break the
perception of “Brand Mahindra”
as a commercial vehicle
Mahindra brand
Scope: Brand research- brand identity- design- post design support
