2. GENERIC BUSINESS MODEL IN BOLLYWOOD
• Pre-shooting-concept,funding,etc.
Revenue distribution
• Shooting-planning,music recording etc. (%)
• Post-shooting-editing,publicity,etc.
Production Indian
Theatrical
Overseas
• Theatrical- domestic-6 territories
overseas-multiple distributor
• Non theatrical- domestic-music,satellite,etc. Satellite
Distribution overseas-internet,DVD,VCD etc
Home video
Ancillary
• 12900 screens in India,36000 screens in US & 65000 screens in China
• How the money comes –Theatrical rights,music,TV & video revenues
Exhibition
3. Business metrics for bollywood
Gross box office 1st day/1st week Revenue from satellite &
collection collection music rights
Net profit (total income- Censor board rating
Verdicts by critics
production cost) (A,U/A,U)
Popularisation of music
which is released early
e.g Sheila ki jawani
helped Tees Maar Khan
to earn heavy collection)
4. Contd.
%age of occupancy of theatres
No. of screens where movie is released
Going to telly soaps/shows to capture T.V. audiences
How smartly marketing is done
Associating movie with a product (Ra.One video games)
Bigger star cast
5. Comparison between Dabangg &
Gangs of Wasseypur
Dabangg Gangs of Wasseypur
Total collection is 215 cr Total collection is 30 cr
1st week collection is 76 cr 1st week collection 17.35 cr
Satellite revenue 50 cr crore & music right Satellite revenue 6 crore & music right for 1
for 10 cr cr
Rating- U/A Rating-A
Hit music with award winning munni No such music popularity except the song
badnam & tere mast mast do nain “o womaniya”
Net profit(total collection-production cost) Net profit(total collection-production cost)
215-42=173cr 30-9=21 cr
6. Contd.
Dabangg Gangs of Wasseypur
97% occupancy for theatres 80-85% occupancy
1800 screens 1000 screens
cast coming toTelly soaps,shows less marketing through shows
Bigger star cast-SALMAN KHAN Mediocre star cast
