Online payments

2. Amazon at a glance
304m
Active global
customer accounts
13.5b
Global monthly
page views
65%
UK audience reach
(mobile + desktop)*
Global reach
Amazon operates websites in 14 countries
Monthly
UV
30.1m 1.1m 156.4m 29.6m 31.5m 33.1m 6.6m 14.9m 10.8m 6.2m 41.3m
Mobile
UV
105.3m 14.1m 20.1m 9.3m 4.8m 7.1m 4.1m
Source: ComScore May / October 2015; Amazon customer accounts, Q4/2015
* Amazon audience reach (mobile + desktop) –UK Oct15 / ** Alexa Top 500 – Shopping - February 2015 / *** Similarweb – Oct15
1st
Global Shopping
destination**
210K*** 308K 282K

3. Source: BloomReach Inc study, US Data, 9/17/2016
The Amazon impact
Where online customers
begin their product search:
55%
28%Search Engines

4. The Opportunity

5. Trust is the most important factor in online
decision-making
*Source: PYMNTS.com Survey July 2015

6. Sources: Fireclick Index, Top Line Growth, 2012; Blue Research, 2013; Redshift research, 2014
Amazon Pay lends the trust that exists in the
Amazon Brand to other retailers

7. we start with what
the customer
needs and we
work
backwards…
Our guiding principle
Jeff Bezos, CEO Amazon
”
“

8. Sources: Fireclick Index, Top Line Growth, 2012; Blue Research, 2013; Redshift research, 2014
Speed
On average it takes 3
minutes and 12 seconds to
complete a purchase online
Convenience
86% of consumers are
bothered by registering
on a website
Trust
58% say better security
measures would encourage
online shopping
70% of shoppers abandon their cart

9. Average visit time:
7mins 59s*
Sources: *Hitwise average visit time, top 500 shopping sites, between Nov 2013 – Nov 2014
** Checkout Report Q1 2015: http://www.konversionskraft.de/conversion-optimierung/infografik-checkout-report.html
On average it takes 3 minutes and 12
seconds to complete a purchase online
The typical checkout
process makes up too
much of this time
Online Shopping Fact:
The average checkout has 14.6 data
insert fields**

10. Usernames Passwords
The average Briton is dealing with 19 accounts!
The Opportunity

11. 92%of people have abandoned a site
because they can‘t remember their
account details
*Source: Janrain Data

13. Our Value Proposition

14. One username One password
One account
Address book Digital wallet

15. Customers don't need to leave your website. You can offer a continuous brand experience and increase
conversion. Increase your sales with fast, secure and convenient checkout-experience for customers.
• Amazon Button placement in the basket
allows quick checkout
• Customers use their Amazon delivery
data and payments methods – only
one click for confirmation
• Customers never leave your website.
You can offer a continous brand
experience and help increase
conversion.
Amazon Pay

16. The merchant shares only the
value of the transaction
with Amazon
Get updated customer data from Amazon
Merchant
Customer Name
Email Address
Payment Authorisation
Street + Number
Postal Code
City
Country

17. The “data question”
Source: “Amazon: The Merchant’s Best Friend?”, PYMNTS.COM (June 25, 2015)
“It’s very easy – we don’t use the
data….
Rule No. 1:
Don’t ever compromise privacy.
That runs part and parcel with
Amazon’s focus on the customer.
Rule No. 2:
Other merchants’ data is their data,
while Amazon’s data is its own.
Amazon doesn’t see other merchants’
shopping carts, and any data that it
may share with partners is only done
with the consumer’s consent….”
Patrick Gauthier, VP of Amazon Payments

18. Higher purchase completion

23. Typical checkout
Purchase
completion rate
Time
Time
66%
Purchase
completion rate 82%

24. It works-case studies

25. Customers’ Trust
“Amazon is synonymous with online shopping.
And being the size that it is and having the reputation that it does,
there’s a high degree of
trust when a customer sees the Amazon logo.”
-- Suzannah Taggart | Digital Marketing Manager, Soak&Sleep
*Based on Soak & Sleep case study https://payments.amazon.co.uk/casestudy/soakandsleep
=+
Higher spend

26. Higher average
order value
Cart shareIncrease in
conversion 15%24%34% Reduced
checkout time70%
Source: AllSaints, September 2014
Increased conversion

27. Increase in
conversion rate
Cart shareIncrease in
customer base 12%25%10% Increase in
online sales18%
More customers
Source: engelhorn, September 2014

28. 2016 in the mirror
• Amazon Pay transactions doubled in 2016
• More than 33MM customers have used Amazon Pay to make a purchase in 2016, with 32% of
them doing so on mobile
• Active merchants grew more than 120% YoY to over 12,000
• More than 50% of customers using Amazon Pay are Amazon Prime members
• The average Amazon Pay purchase was $80, with the largest single transaction being $40,000
• Amazon Pay introduced new in-store experiences with Moda Operandi and Amazon Books

29. Traffic generation
Infrastructure
Value add
partnerships
Broader opportunities

30. Increase purchase completion rate
About half of your clients cancel the purchase if the shop is
not optimized for the mobile device.*
Thank You
Optimize SEO for mobile business
The Google search algorithm now favors mobile optimized
pages when searching on a mobile device.
Optimize Mobile to
increase turnover