Leveraging Social Media to Advance Your Organization - Handout
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How can you leverage social media to advance your organization? Where can you start and how to share your organization’s central message with the available social media options? How can you manage your social media channels easily and with very little effort to keep operations running smoothly?
![STC
Rochester
-‐
Spectrum
2014
–
Leadership
Day
Social
Media
Apps
HootSuite
Social
media
management
system
http://hootsuite.com
TweetDeck
Schedule
tweets,
post
updates
http://tweetdeck.com
Klout
Analyze
social
media
response
http://klout.com
Conversation
Starters
Use
some
conversation
starters
to
break
the
ice
and
have
the
community
interact
as
a
forum.
Examples
include
interesting
stories,
websites,
or
discussion
topics.
Post
an
interesting
fact
or
story
related
to
your
community
“Did
you
know
that
[fact
or
story]?
Find
out
more
[link
to
website].”
Have
a
question
ripe
for
discussion
“What
skills
do
you
think
are
most
important
for
new
technical
communicators
to
learn?”
(Source:
STC
Rocky
Mountain
Chapter).
Post
an
open-‐ended
response
“You
know
you
are
a
technical
writer
when…”
(Source:
Marcia
Riefer-‐Johnston)
Keep
active
feeds
“Learn
more
about
this
week’s
[webinar,
seminar,
event].
Register
today
[link
to
website].”
Post
content
from
your
website
“Have
you
considered
joining
[organization]?
Find
out
more!
[Link
to
website].”
Realistic
Goals
Not
all
the
conversation
starters
will
work
and
it
depends
on
the
audience
you
are
reaching.
Social
media
websites
vary
on
the
length
of
post
and
way
they
work
with
audiences.
Experiment
with
the
audience
and
post
quality
information.
Reflect
the
same
quality
you
have
in
your
professional
field.
Reach
out
and
find
volunteers
who
have
a
keen
eye
for
design
and
social
media
savviness.
Keeping
that
active
social
presence
shows
other
people
that
your
community
is
always
doing
something
and
the
information
is
relevant,
fresh,
and
interesting.
People
are
always
interested
in
seeing
active
communities.
The
conversation
must
travel
both
ways
and
engagement
is
crucial
for
keeping
the
conversation
going.
Contact
Roger
Renteria
roger.renteria@gmail.com
http://writetechie.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Leveraging Social Media to Advance Your Organization - Handout
- 1. STC Rochester -‐ Spectrum 2014 – Leadership Day Leveraging Social Media To Advance Your Organization Initial Thoughts How can you leverage social media to advance your organization? Where can you start and how to share your organization’s central message with the available social media options? How can you manage your social media channels easily and with very little effort to keep operations running smoothly? Presentation Objective In this presentation: discuss the challenges associated with maintaining an active social media presence learn how to effectively and easily keep the online community active take away some ideas boost your digital presence Use these resources to guide you in building and enhancing your community’s engagement. Let’s not reinvent the wheel over and over, just reuse it. Social Communication Sites Facebook http://facebook.com/pages http://facebook.com/groups LinkedIn http://linkedin.com/myGroups Twitter http://twitter.com Flickr http://flickr.com Google+ Communities http://plus.google.com/communities Youtube http://youtube.com Instagram http://instagram.com Email MailChimp: Free, limit 2k subscribers, 12k emails/mo. http://mailchimp.com Constant Contact: $15/mo, 500 subscribers. http://constantcontact.com Emma: $30/mo, 1k subscribers, 20% non-‐profit disc. http://myemma.com iContact: $10/mo, 250 subscribers, 20% non-‐ profit disc. http://www.icontact.com
- 2. STC Rochester -‐ Spectrum 2014 – Leadership Day Social Media Apps HootSuite Social media management system http://hootsuite.com TweetDeck Schedule tweets, post updates http://tweetdeck.com Klout Analyze social media response http://klout.com Conversation Starters Use some conversation starters to break the ice and have the community interact as a forum. Examples include interesting stories, websites, or discussion topics. Post an interesting fact or story related to your community “Did you know that [fact or story]? Find out more [link to website].” Have a question ripe for discussion “What skills do you think are most important for new technical communicators to learn?” (Source: STC Rocky Mountain Chapter). Post an open-‐ended response “You know you are a technical writer when…” (Source: Marcia Riefer-‐Johnston) Keep active feeds “Learn more about this week’s [webinar, seminar, event]. Register today [link to website].” Post content from your website “Have you considered joining [organization]? Find out more! [Link to website].” Realistic Goals Not all the conversation starters will work and it depends on the audience you are reaching. Social media websites vary on the length of post and way they work with audiences. Experiment with the audience and post quality information. Reflect the same quality you have in your professional field. Reach out and find volunteers who have a keen eye for design and social media savviness. Keeping that active social presence shows other people that your community is always doing something and the information is relevant, fresh, and interesting. People are always interested in seeing active communities. The conversation must travel both ways and engagement is crucial for keeping the conversation going. Contact Roger Renteria roger.renteria@gmail.com http://writetechie.com