Strong branding starts with a product or service that consistently delights your clients. External elements like brand name, logo, and tag line, remind them of that experience.
But there’s more to creating an effective brand strategy that identifies and differentiates your firm in the marketplace than choosing a stock image and slapping a cliched tag line below it.
Find out about the practical and psychological factors that go into creating brand elements like logos and tag lines. We’ll also show examples of what works and what doesn’t, and how to be consistent when using these elements in your marketing and advertising efforts.