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Arise Roby
ARISE TRAINING & RESEARCH CENTER
Business Credibility:
How to improve
With Your
Website
Content is king
When potential clients have questions, most likely they are
going to turn to search engines to help them find the
answers.
If your website comes up first in the search rankings it gives
you an opportunity to engage that person and prove to
them you’re a credible source. Just the fact that your site
came up first will likely improve your business credibility.
Of course, reaching the top of search engines isn’t always
the easiest things to do.
But before you start trying to drive traffic via off-page SEO
practices, you need to make sure your content is worthy of
driving traffic to in the first place.
ARISE TRAINING & RESEARCH CENTER
Useful – if your content doesn’t add value, people won’t read it. To
know what your readers value, you need to continually interact
and engage with them. This is done by having a solid
understanding of your marketing and sales process.
Backed by data - people trust data. A quick way to boost your
business credibility is to simply back your content by data. Once
you build a content portfolio of data-driven content, you can
simply reference your own content when appropriate. This
technique re-enforces your business credibility.
Optimized for readability – when writing content for your
website, you need to organize it in a way that makes it enjoyable
for people to read. Chunking information together and using bullet
points to give people information are typically preferred by
readers. Be sure to test different methods to see what your readers
prefer the most.
ARISE TRAINING & RESEARCH CENTER
Updated often – when Google updated it indexing system in early June, it made
search results “fresher”. Meaning that, in order to have that opportunity to get
in front of potential customers, you’re going to have to create useful content
on a regular basis.
Include excellent visuals – in most cases, people really don’t like to read about
studies and data. The funny thing is, however, that people absolutely love to
look at charts and visualizations of data. One of the easiest ways to build
business credibility is to take your data and make visuals from it in word or
excel.
Minimize errors – nothing screams unprofessional more than errors. Always
make sure you take the time to look for typographical errors. Use a plugin like
“broken link checker” to continually scan your website for broken links. When
you do come across errors, correct them immediately.
Always be human – people are much more responsive to humans than they are
to corporations. When appropriate, putting a human face behind your content
will improve your business credibility.
ARISE TRAINING & RESEARCH CENTER
Design is queen
 Content is king only because it is what drives traffic to
your site. A research report by Stanford’s BJ Fogg (et al),
however, explains that the first thing many visitors will
judge is actually NOT your content but rather the design
of your website. As illustrated in the chart below, this
varies slightly depending on your category and who is
viewing your website.
ARISE TRAINING & RESEARCH CENTER
Here are a few suggestions for improving business
credibility through the design of your website:
Have a professional logo – a really easy way to boost business credibility is
to have a professional logo. If you’re not good with design, use a site like
logotournament.com and pay a couple hundred dollars to have
designers submit entries.
Use quality images – images are a powerful tool for boosting business
credibility. Always make it a goal to only use quality images on your
website. If you can, consider purchasing a quality SLR camera and
honing in on your photoshop skills.
Always be testing – the more you can improve your website, the more
you’ll improve your business credibility. Those of you who’ve read The
Poised before may have noticed that I switched out my profile image. I
thought the initial photo looked cool but it turns out that people
connect with the current photo more. I never would have known that
without testing.
ARISE TRAINING & RESEARCH CENTER
Improve business credibility by making your
website more social
Give your readers a chance to interact – it’s typically
always a good idea to have a commenting system on your
blog.
Let readers subscribe via email or rss – email
subscriptions give you a way to see what your readers value.
To do this you’ll need to use a tool like Aweber or
MailChimp. If you don’t have money to purchase one of
these services, use Feedburner. Either way, be sure to
provide the email subscription option so you can move
your email list later on.
Respond to comments – if someone takes the time to say
something about your content, you need to respond. Don’t
just respond though; respond in a meaningful way.
ARISE TRAINING & RESEARCH CENTER
Build relationships with readers – comments give you
a great opportunity to learn about people. If the
person who commented on your content has a blog,
follow them and interact with their content as well.
Make it easy to contact you – in most cases people
prefer to contact you using methods other than blog
comments. Make sure that you provide several
different contact options. Email, a mailing address,
and a phone number are a must. Consider using a
service like Desk.com or Zendesk to help you manage
these different channels.
ARISE TRAINING & RESEARCH CENTER
Conclusion
The great thing about a website is that it’s always up and
helping you improve your business credibility. Of
course, this means that your website could potentially
be damaging your business credibility if you’re not
careful. If you haven’t implemented these practices yet,
be sure to do so as soon as you can.
ARISE TRAINING & RESEARCH CENTER

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Business credibility - ARISE ROBY

  • 1. by Arise Roby ARISE TRAINING & RESEARCH CENTER Business Credibility: How to improve With Your Website
  • 2. Content is king When potential clients have questions, most likely they are going to turn to search engines to help them find the answers. If your website comes up first in the search rankings it gives you an opportunity to engage that person and prove to them you’re a credible source. Just the fact that your site came up first will likely improve your business credibility. Of course, reaching the top of search engines isn’t always the easiest things to do. But before you start trying to drive traffic via off-page SEO practices, you need to make sure your content is worthy of driving traffic to in the first place. ARISE TRAINING & RESEARCH CENTER
  • 3. Useful – if your content doesn’t add value, people won’t read it. To know what your readers value, you need to continually interact and engage with them. This is done by having a solid understanding of your marketing and sales process. Backed by data - people trust data. A quick way to boost your business credibility is to simply back your content by data. Once you build a content portfolio of data-driven content, you can simply reference your own content when appropriate. This technique re-enforces your business credibility. Optimized for readability – when writing content for your website, you need to organize it in a way that makes it enjoyable for people to read. Chunking information together and using bullet points to give people information are typically preferred by readers. Be sure to test different methods to see what your readers prefer the most. ARISE TRAINING & RESEARCH CENTER
  • 4. Updated often – when Google updated it indexing system in early June, it made search results “fresher”. Meaning that, in order to have that opportunity to get in front of potential customers, you’re going to have to create useful content on a regular basis. Include excellent visuals – in most cases, people really don’t like to read about studies and data. The funny thing is, however, that people absolutely love to look at charts and visualizations of data. One of the easiest ways to build business credibility is to take your data and make visuals from it in word or excel. Minimize errors – nothing screams unprofessional more than errors. Always make sure you take the time to look for typographical errors. Use a plugin like “broken link checker” to continually scan your website for broken links. When you do come across errors, correct them immediately. Always be human – people are much more responsive to humans than they are to corporations. When appropriate, putting a human face behind your content will improve your business credibility. ARISE TRAINING & RESEARCH CENTER
  • 5. Design is queen  Content is king only because it is what drives traffic to your site. A research report by Stanford’s BJ Fogg (et al), however, explains that the first thing many visitors will judge is actually NOT your content but rather the design of your website. As illustrated in the chart below, this varies slightly depending on your category and who is viewing your website. ARISE TRAINING & RESEARCH CENTER
  • 6. Here are a few suggestions for improving business credibility through the design of your website: Have a professional logo – a really easy way to boost business credibility is to have a professional logo. If you’re not good with design, use a site like logotournament.com and pay a couple hundred dollars to have designers submit entries. Use quality images – images are a powerful tool for boosting business credibility. Always make it a goal to only use quality images on your website. If you can, consider purchasing a quality SLR camera and honing in on your photoshop skills. Always be testing – the more you can improve your website, the more you’ll improve your business credibility. Those of you who’ve read The Poised before may have noticed that I switched out my profile image. I thought the initial photo looked cool but it turns out that people connect with the current photo more. I never would have known that without testing. ARISE TRAINING & RESEARCH CENTER
  • 7. Improve business credibility by making your website more social Give your readers a chance to interact – it’s typically always a good idea to have a commenting system on your blog. Let readers subscribe via email or rss – email subscriptions give you a way to see what your readers value. To do this you’ll need to use a tool like Aweber or MailChimp. If you don’t have money to purchase one of these services, use Feedburner. Either way, be sure to provide the email subscription option so you can move your email list later on. Respond to comments – if someone takes the time to say something about your content, you need to respond. Don’t just respond though; respond in a meaningful way. ARISE TRAINING & RESEARCH CENTER
  • 8. Build relationships with readers – comments give you a great opportunity to learn about people. If the person who commented on your content has a blog, follow them and interact with their content as well. Make it easy to contact you – in most cases people prefer to contact you using methods other than blog comments. Make sure that you provide several different contact options. Email, a mailing address, and a phone number are a must. Consider using a service like Desk.com or Zendesk to help you manage these different channels. ARISE TRAINING & RESEARCH CENTER
  • 9. Conclusion The great thing about a website is that it’s always up and helping you improve your business credibility. Of course, this means that your website could potentially be damaging your business credibility if you’re not careful. If you haven’t implemented these practices yet, be sure to do so as soon as you can. ARISE TRAINING & RESEARCH CENTER