This is based on episode #470 on UNTETHER.tv that featured Don.na co-founder Kevin Cheng. Don.na is a mobile app that acts are a personal assistant - making sure you aren't late for meetings by giving directions on when to leave and how to get there. This is a summary of a few of the key highlights of that episode including: 1. Why name the app Don.na? 2. The 3 trends that led to the creation of Don.na 3. An explanation of the important "to app" experience 4. Advice on focusing on the service, not the app 5. Advice on when to turn revenue on for your product. You can watch the entire episode here: http://untether.tv/2013/episode-470-putting-context-and-donna-moss-in-your-pocket-with-donna-co-founder-kevin-cheng/