1. Web 2.0 Marketing and Sales
strategy to get your home SOLD!

2. 1. Presentation
-
The “WOW Factor” 1st Impression
Establish an Emotional Connection
2. Promotion
-
Traditional Marketing
Web 2.0 Marketing
3. Price
-
Ready, Willing, and Able buyer is willing to pay
Based on Sold Comparables
3 Factors to consider when selling

3. Presentation

4. Standard Photography (Before)

5. Professional HD Photography (After)

6. Promotion

7. Traditional Marketing
MLS Syndication

8. Facebook Fan Page
Facebook gets
more hits than
Google
Enhanced with Community Links

9. YouTube Video
YouTube is
the world’s
#2 search
engine
Creating an Emotional Connection

10. Domain Name Registration
Custom Web Site
Sign Rider
FOR
SALE
Rob
Penrose
Marketing
Specialist
425.213.9794
AWESOME
Agent
425.213.9794
(206)555-­‐1212
Neighborhood Assistance

11. Facebook Fan Page
YouTube Video
Domain Name Registration
Custom Web Site
Sign Rider
( (( Total Exposure )) )
Viral Marketing Exposure

12. 23 Different Search Engines
Listing Optimization with Web 2.0 Syndication

13. Track Showings
Track the Market
Comprehensive Communication
Get Feedback

14. Personal phone
contact every week
from me and my team
Track Showings

15. Follow up on
every showing
automatically
Get Feedback

16. Real-time
market
activity
Track the Market

17. Price

18. The Competition (Active Comparables)

19. The Competition (Sold Comparables)

20. Let’s Get Started!