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UX / CX in the context of
creative & marketing
industry in HK

Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
me@ ITP New York University

Thursday, November 14, 2013
Red Burns, ITP Chairman

Thursday, November 14, 2013
ITP, NYU Shanghai

Thursday, November 14, 2013
designing the mobile experience
kaki law
recent presentation @ MMA APAC
http://www.slideshare.net/robot1010/designing-the-mobile-experience-27738357
Thursday, November 14, 2013
Google Digicamp

Thursday, November 14, 2013
the ways we communicate

Thursday, November 14, 2013
http://assets.inhabitat.com/wp-content/blogs.dir/1/files/2012/06/00.-BT-ArtBox-Benjamin-Shine-Box-Lounger1.png
Thursday, November 14, 2013
http://thepirata.com/wp-content/uploads/2009/01/aquarium_phone_booth05.jpg
Thursday, November 14, 2013
http://motherboard-assets.s3.amazonaws.com/content-images/article/all-eyes-on-wechat/
f0bb3fc4c0303379d0881b675c194716_vice_630x420.jpg
Thursday, November 14, 2013
Thursday, November 14, 2013
http://techcrunch.com/2006/09/27/a-look-at-eight-multi-person-sms-services/
Thursday, November 14, 2013
http://www.digitaltrends.com/wp-content/uploads/2011/10/steve-jobs-holding-iphone.jpg
Thursday, November 14, 2013
http://usa.chinadaily.com.cn/attachement/jpg/site1/20130401/0023ae606c3e12c3312f33.jpg
Thursday, November 14, 2013
http://distilleryimage0.s3.amazonaws.com/c0606010cf7411e2a3e722000a9f09d0_7.jpg

Thursday, November 14, 2013
Thursday, November 14, 2013
the ways we look for information today

Thursday, November 14, 2013
http://www.blouinartinfo.com/sites/default/files/bobst1.jpg

Thursday, November 14, 2013
http://dbprng00ikc2j.cloudfront.net/work/image/429432/slide/20110323100245-librarysmall.jpg

Thursday, November 14, 2013
http://commons.wikimedia.org/wiki/File:HK_Central_IFC_mall_morning_free_Newspaper_visitors_reading_April-2012.JPG

Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
multi-screen, multi-device

Thursday, November 14, 2013
“27 times a day”
http://farm3.staticflickr.com/2503/4035220126_1a9bd29b93_z.jpg?zz=1

Thursday, November 14, 2013
Creating
Curating
Community
Connected
http://s.wsj.net/public/resources/images/OB-NN901_hktech_G_20110418053148.jpg
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
POP

OOH

DM

the story

Consumers

Print

Packaging

..........

Thursday, November 14, 2013

Brands
POP

OOH

DM

the story

Consumers

Print

Packaging

..........

Thursday, November 14, 2013

Brands
POP

OOH

DM

the story

Consumers

Print

Packaging

..........

Thursday, November 14, 2013

Brands
“Itʼs not how much you say about your brands”

Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
7:30 am
get up from bed

Thursday, November 14, 2013

8:30 am
going to work

9:30 - 12:30 pm

1:00 pm

6:00 pm

9:30 - 12:30 pm

office

lunch

taxi to home

home
Consumers

Thursday, November 14, 2013

Brands
Thursday, November 14, 2013
Thursday, November 14, 2013
1.connect your audience
via digital means
2.always connected
3.multi devices
Thursday, November 14, 2013
Experience Innovation Around the World

Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
inventing the future

Thursday, November 14, 2013
transforming

Thursday, November 14, 2013
crafting the “art” between art & science

Thursday, November 14, 2013
Thursday, November 14, 2013
content strategist
video editors

strategic planning
digital strategist

User Experience Designer
Creatives

visual designers

programmers
copy writers
producers

community management
QA

Thursday, November 14, 2013

Analytics
content strategist
video editors

strategic planning
digital strategist

User Experience Designer
Creatives

visual designers

programmers
copy writers
producers

community management
QA

Thursday, November 14, 2013

Analytics
Thursday, November 14, 2013
Design

Planning

Thursday, November 14, 2013

Tech
what is Experience then?

Thursday, November 14, 2013
http://blog.entaste.com/wp-content/uploads/2012/09/Cafe-Gray-Deluxe-main-dining-hall.jpg

Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
then HOW?

Thursday, November 14, 2013
4d/web build

discovery

Thursday, November 14, 2013

definition

design

development
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
4d 2.0 /web build 2.0

discovery
&
define

Thursday, November 14, 2013

design

evaluate

build
more agile/
mobile design process

evaluate
wireframes

discovery
&
define

sketches

build

design
prototype

Thursday, November 14, 2013

customers
/users
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
Thursday, November 14, 2013
future workshops
experience design for website
customer journey discovery
mentorship program

Thursday, November 14, 2013
robot5850@gmail.com

Thursday, November 14, 2013
Prepared for the SME Creative Community

Thursday, November 14, 2013

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UX/CX in HK Creative Industry