Mobile trends, marketshare, revenue, developer climate and more

1. Mobile trends,
web & native
@robertnyman

2. Mozilla is a
global non-profit
dedicated
to putting you
in control of
your online
experience and
shaping the
future of the
Web for the
public good

3. Mobile phone trends

4. iOS controls most of the high-end device market
!
Android almost every other area
!
Windows Phone gains developer interest, but not users
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

5. IDC: Smartphone OS Market Share, Q2 2014

6. IDC: Smartphone OS Market Share, Q2 2014

7. 255 million units shipped
Nearly 85% of the market share
IDC: Smartphone OS Market Share, Q2 2014

8. Android fragmentation
Android Fragmentation Visualized (August 2014)

9. Users

11. Quartz - These are the 25
most popular mobile apps
in America

13. Men Women
Guardian - Women taking the lead when it comes to mobile
App types & usage
50
37,5
25
12,5
0
Health Entertainment Lifestyle Social networking Games

14. Business Insider/Flurry

15. Business Insider/Flurry

17. Android Wear

21. Developer climate

22. Programming languages,
Mobile app developers
HTML5
42
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Other
27
C#
23
Objective-C
24
C/C++
26
Java (Android)
38

23. 47% of iOS developers, 42% of Android developers
!
use something other than the native language
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

24. Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

25. Android iOS Windows Phone BlackBerry 10 Others
Platform priority
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
13%
3%
10%
32%
42%

26. No of platform targets
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
2,9
2,175
1,45
0,725
0
July 2013 July 2014

27. App revenue
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
Haves
12%
Strugglers
19%
Poverty stricken
22%
Have nothings
47%

28. Majority of app businesses not sustainable with current revenue
50% of iOS developers, 64% of Android developers
below the ‘app poverty line” of $500 per app per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

29. Games dominate app store revenues,
yet most games developers struggle
!
33% of developers make games
57% of those games make less than $500 per month
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

30. Target users
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation
70
52,5
35
17,5
0
Targets consumers Targets professionals Targets enterprise

31. Developers who target enterprises:
!
Twice as likely to be earning over $5k per app per month
Almost 3 times as likely to earn more than $25k per app per month.
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

33. Third party tools are a critical part of successful app businesses
!
The more tools a developer uses, the more money they make
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

34. Emerging markets

35. IDC: Worldwide Smartphone Forecast by Region

36. IDC: Smartphone Average Selling Price

37. Google Plans to Spend ~$1 Billion on Android One in India
Vision Mobile, Developer Economics Q3 2014: State of the Developer Nation

38. Robert Nyman
robertnyman.com
robert@mozilla.com
Mozilla
@robertnyman