1. how AR can attract
10s x thousands of users
From over 100 countries in
only a couple of weeks
Image credit a mobile AR casestudy by
3. We wanted to know if "great
25,000 people in
content" and "cool technology" 162 countries
alone would be enough to attract in one month
and engage return users?
the answer is
Could we gain traction
without a big ad budget
or brand? yes!
Image credit
9. how
was it
promoted?
shameless
self promotion!
Image credit
10. how was it promoted?
Layar.
blog post
Image credit
11. how was it promoted
Layar
Featured
layer
Image credit
12. More than
25,000 unique users
in 162 countries
results in the Around 1,800
iPhone App downloads
first month?
200 engaged users each
with close to daily usage
in multiple locations
Today it's more than
130,000 unique users
In 194 countries!
Image credit
35. complex much?!
devices we regularly cater for:
pc web
iPhone mobile web
iphone app
iPhone Layar WebView
Android mobile web
Android Layar WebView
iPad web
iPad app
other smartphones
plain old mobiles
Image credit
36. the web has leaked out of the browser
the internet has leaked into the real world
Image credit
38. now anyone can create
rich mobile AR experiences
using buildAR.com
39. • Easy to use web based application for • Powerful animation configuration
creating AR • Support for actions
• Layer editor with real-time preview • Automatic Layar browser version support
• Multiple format data importing (csv, kml, • Publish to Layar with a single click - no
georss & geojson) programming or other developer accounts
• Automatic image transcoding with preview required
features
• Image & 3D based marker support