2. Purposes of research
To develop more of an
understanding about your
product
Find out about the company
that produces the product
Understand products
personality
Find out what customers
think about product and
brand/ give advise
3. Primary research
This is research that is coming straight from the original source.
Reliable and not modified throughout.
Two types of primary research is qualitative and quantitative.
Can be collected by questionnaires and interviews.
Primary research is more relevant to the needs of the clients.
For my project I will create questionnaires
and interviews
4. Qualitative
research
Qualitative research gathers information that is
not in numerical form.
For example, diary accounts, open-ended
questionnaires, unstructured interviews and
unstructured observations.
This research is useful to find out the way in
which how people think or feel.
My interviews will be quantitative, as this will
tell me how people feel about my ideas
5. Quantitative research
Quantitative research gathers data in numerical
form
This can be put into categories, or in rank order,
or measured.
This type of data can be used to construct graphs
and tables of raw data. Which is easier to look at
than qualitative research
My questionnaires will be quantitative, this is
because it is easier to record.
6. Secondary research
Secondary research is research that is
carried out with already existing data. It uses
information such as books, magazines,
journals, newspapers.
This is useful to my project, as the amount of
information that can be discovered is very
wide, this is useful to my research because I
can find lots of information about my
product to make my pitch the best it can be.
I intend to get information from the official
website of my brand and reviews of the
product.
