This document discusses several outstanding social media campaigns in Kenya, including Safaricom's #NikoNaSafaricom campaign promoting inclusion, Guinness Kenya campaigns around football, and Orange Kenya's Facebook Bila Net dial service which provided affordable mobile access to Facebook. It also outlines Tusker beer's #TwendeKazi campaign that followed the brand's representatives and rugby captain Humphrey Kayange on a journey through challenges in 8 countries to London.

1. SOCIAL MEDIA
MARKETING
OUTSTANDING SOCIAL MEDIA
CAMPAIGNS - KENYA
ROBIN PIK KIPKOECH
2B4026

2. SAFARICOM – NIKO NA
SAFARICOM CAMPAIGN
 #NikoNaSafaricom hashtag
used.
 Portrays Safaricom as a
brand for everyone.
 A metaphor for the diversity
of our customer base and
our deep-rooted connection
with the Kenyan market
 https://youtu.be/uIBHuqeis3
U

3. GUINNESS – GET BOOKED AND
WIN

4. GUINNESS – FOOTBALL
CHALLENGE
https://youtu.be/isBuXn_Uhlg

5. ORANGE – Facebook Bila Net
 Facebook dial service – offers
mobile access to Facebook to
entry level customers who were
not previously mobile data users.
 Target – orange customers
withvnon-data enabled phones.
 Costs Ksh10/day, weekly for
KE50 and KE100 monthly
 Succesful – because it was cost
effective
 Also successful in other Orange
markets in Africa. In Egypt,
Mobinil (the Orange affiliate)
reported that more than 350,000
subscribers connected to the
FaceBook dial service in the first
month of its launch.

6. TUSKER TWENDE KAZI
CAMPAIGN
 Tusker lager – famous brand
in East Africa.
 #TwendeKazi &
#TeamKenya hashtags used
 https://youtu.be/oS2PX-
dbwGc
 Join me (tusker reps) on a
incredible mission as we take
one Tusker Lager on a
journey through challenges
in 8 countries. Final
Destination: Humphrey
Kayange in London
 Humphrey Kayange – 7s Captain