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Social media marketing ff

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kenyan social media campaigns

Publicada em: Tecnologia
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Social media marketing ff

  1. 1. SOCIAL MEDIA MARKETING OUTSTANDING SOCIAL MEDIA CAMPAIGNS - KENYA ROBIN PIK KIPKOECH 2B4026
  2. 2. SAFARICOM – NIKO NA SAFARICOM CAMPAIGN  #NikoNaSafaricom hashtag used.  Portrays Safaricom as a brand for everyone.  A metaphor for the diversity of our customer base and our deep-rooted connection with the Kenyan market  https://youtu.be/uIBHuqeis3 U
  3. 3. GUINNESS – GET BOOKED AND WIN
  4. 4. GUINNESS – FOOTBALL CHALLENGE https://youtu.be/isBuXn_Uhlg
  5. 5. ORANGE – Facebook Bila Net  Facebook dial service – offers mobile access to Facebook to entry level customers who were not previously mobile data users.  Target – orange customers withvnon-data enabled phones.  Costs Ksh10/day, weekly for KE50 and KE100 monthly  Succesful – because it was cost effective  Also successful in other Orange markets in Africa. In Egypt, Mobinil (the Orange affiliate) reported that more than 350,000 subscribers connected to the FaceBook dial service in the first month of its launch.
  6. 6. TUSKER TWENDE KAZI CAMPAIGN  Tusker lager – famous brand in East Africa.  #TwendeKazi & #TeamKenya hashtags used  https://youtu.be/oS2PX- dbwGc  Join me (tusker reps) on a incredible mission as we take one Tusker Lager on a journey through challenges in 8 countries. Final Destination: Humphrey Kayange in London  Humphrey Kayange – 7s Captain

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