This document discusses personal branding and how individuals can differentiate themselves online. It emphasizes that an individual's online presence and digital footprint can significantly impact their career opportunities and how others perceive them. The key points made are:
1. One's personal brand and online image are increasingly important as people change jobs more frequently and employers research candidates online.
2. Individuals should audit their own online profiles and digital footprint to understand how others may view them based on available information.
3. Personal branding involves identifying one's strengths and value proposition, and networking to increase visibility and opportunities. Maintaining a consistent online presence is important.
2. You are as good as
how people perceive you.
perception
3. are you using social media?
If you are a young adult, the chances are – Yes, you
are using Social Media to connect with your friends.
Do you have a blog, Facebook account, Twitter
account? Do you leave comments on blogs or
forums?
4. digital footprint
Internet users are becoming more aware of their digital
footprint
Most internet users are not concerned about the amount of
information available
Most do not take steps to limit that information
Fully 60% of internet users say they are not worried about
how much information is available about them online
Majority of online adults (61%) do not feel compelled to limit
the amount of information that can be found about them
online.
2008 PEW RESEARCH CENTER
5. I know you
Anyone can tell a great deal
about you from your digital
footprints.
- where you've been
- where you are
- who you know
- where you work
- what your hobbies are
- what you think about certain
issues
-and much more.
6. why should people be concerned?
HR departments, recruiters, universities are searching
the Internet when you Interact with them.
They're looking to:
a) validate what your actual resume said
b) learn more about you … in a non office
environment
GOOGLE is a very common tool!
In essence, your digital footprint is your resume.
7. generation Y, the millennials
Gen Y, are major drivers of the next three
trends.
Uploading audio, video and other media
sharing.
Communicate via text-messaging, Twitter
and instant-messaging over e-mail.
Keeping in touch with each other online via
social-networking sites.
10. Differentiation
1998 No of people
• Graduating in China– 800,000
• Graduating in Canada– 1,000,000
2008 No of people
• Graduating in China– 7,800,000
• Graduating in Canada– 1,250,000
• India ???
www.bls.gov and World Socialist Web Site
11. Globalization
• Developed nations outsourced
manufacturing and white collar jobs.
-- less jobs for their people
• Job insecurity, mergers and acquisition
• Job competition – many people with
similar skills globally compete for same job
• World travelers – people are free to travel
across borders freely
19. properties of social media
1. Persistence. What you say sticks around. This is
great for asynchronicity, not so great when
everything you've ever said has gone down on
your permanent record.
2. Replicability. You can copy and paste a
conversation from one medium to another,
adding to the persistent nature of it. This is great
for being able to share information, but it is also
at the crux of rumor spreading.
20. properties of social media (cont)
• 3. Searchability. It is quite easy to track someone down
or to find someone as a result of searching for content.
Search changes the landscape, making information
available at our fingertips.
• 4. Scalability. Social media scales things in new ways.
Conversations that were intended for just a friend or two
might spiral out of control and scale to the entire school
or, if it is especially embarrassing, the whole world.
• 5. (de)locatability. With the mobile, you are dislocated
from any particular point in space, and location-based
technologies make location much more relevant. This
paradox means that we are simultaneously more and
less connected to physical space.
21. dynamics of social media
1. Invisible Audiences. We are used to being able to
assess the people around us when we're speaking.
We can adjust to our audience. Social media
introduces all sorts of invisible audiences.
There are lurkers who are present at the moment but
whom we cannot see, but there are also visitors who
access our content at a later date or in a different
environment than where we first produced them.
As a result, we have to present ourselves and
communicate without fully understanding the
potential or actual audience. The potential invisible
audiences can be stifling.
22. dynamics of social media (cont)
2. Collapsed Contexts. In choosing what to say when,
we account for both the audience and the context
more generally. Social media brings all of these
contexts crashing into one another and it's often
difficult to figure out what's appropriate, let alone
what can be understood.
3. Blurring of Public and Private. These distinctions
are normally structured around audience and
context with certain places or conversations being
"public" or "private." These distinctions are much
harder to manage when you have to contend with
the shifts in how the environment is organized.
24. google you
It's critical to learn how to monitor
and manage electronic information
about yourself.
You can't control all the information
You can ensure that your digital
footprint presents an accurate,
favorable, and professional image of
25. google you
Google yourself (yes Google is now
a verb) and find out what information
about you — if any — is already
online.
You may find very little is linked to
your name, or you may discover
much more information about you
than you anticipated.
30. YOU
If an online search of yourself
reveals items that you wouldn't
want hiring managers to see, such
as photos or commentary you
posted in an open forum, contact
the person who posted the
information or the website
administrator to ask that it be
taken down.
31. YOU
Not happy with the results?
Re-evaluate your participation
habits and make adjustments.
It is never too late or too early
to start and rebrand yourself.
34. • Today, staying in a company for a long period of
time is a rare phenomenon. The median years a
person stays in one job is 4.1 years (2008), an
average person will have to have 7-10 jobs. With
that 4.1 median years of employee tenure, the
person has to have multiple of jobs. Of course,
there will be people who can stay in 3-4 jobs
throughout their lifetime. It depends on
education, age, and gender.
• Your personal brand will the constant in the ultra
dynamic environment, where you must
demonstrate values to attract opportunities that
align with your skills, passions and strengths.
•More information here: http://www.bls.gov/news.release/tenure.nr0.htm
35. what is personal branding?
• The process by which individuals and
entrepreneurs differentiate themselves and
stand out from a crowd by identifying and
articulating their unique value proposition,
whether professional or personal, and then
leveraging it across platforms with a consistent
message and image to achieve a specific goal.
• In this way, individuals can enhance their
recognition as experts in their field, establish
reputation and credibility, advance their careers,
and build self-confidence.
-- Dan Schawbel
36. why is personal branding important?
• "18% of working college graduates report that
their employer expects some form of self-
marketing online as part of their job.“
-- Digital Footprints, Pew Internet and American Life Project, December 2007.
• "22% of managers screen their staff using social
networks and 10% of admissions officers verify
potential students using social networks.“
-- Careerbuilder.com & Kaplan
• "There are 1.5 million graduating college
students for 2009 and employers are only hiring
1.3% more of them. Differentiation through
branding is imperative for success."
-- Hartford Courant & WSJ
37. personal branding as corporate strategy
• Talent development – employees have
power to deliver on the corporate brand
promise in individual ways.
• When staff is fully engaged, individuality is
unearthed, embraced and nurtured –
companies get the best, not the most.
• Human capital is a company’s greatest
asset and individual personal brand can
increase the reach of corporate brand.
38. why is personal branding important to corporate?
• 90% of Social Media Crisis are created
internally by lack of or poor social media
policies.
• Communications not filtered down properly
from top, employees feel detached and not
engaged.
• Employees who are engaged will be more
loyal, productive and can spread the
corporate brand!
40. A well-executed personal branding campaign
creates a strong, consistent, and specific
association between the individual and the
perceived value they offer. Personal branding is
common among entertainment, political, and
sports figures. In business, individuals such as
Donald Trump, Martha Stewart, and Jack Welch
have created enormous personal visibility and
success by actively promoting their personal
brands. Donald Trump will show you how to get
rich. Martha Stewart will show you how to look
good. Jack Welch will show you how to manage
a business.
41. Personal branding typically begins with
establishing an inventory of core
competencies, expertise, demonstrated
abilities, and existing level of recognition,
informed by market research or feedback.
Questions to be answered revolve around
who needs to know about you, what need
are you best-positioned to fill, and what
differentiates you from others in your field
or space?
42. Personal Branding consists of three elements:
• Value Proposition: What do you stand
for?
• Differentiation: What makes you
stand out?
• Marketability: What makes you
compelling?
44. keep it real
• Branding is not bragging. Many people
label themselves as "Gurus", "Experts" or
"world renowned", and those who are not
will run the risk of being exposed. Sincerity
and being authentic will build trust which is
important when building relationships. Like
romantic relationships, genuineness,
openness and being up front from the start
are important for personal branding as
well. Maintaining open communication and
assuming accountability for your actions is
also key.
47. success is being prepared for opportunity
• Though this saying is true,
opportunity usually comes with
visibility. (E.g. Susan Boyle)
• Other ways of getting visibility is
networking.
48. Opportunities and advancements will
arise through networking and
visibility.
Effective brand messaging can create
awareness and create opportunities.
Visibility also allows you to spread
influence within your company or
industry, capturing the attention of
peers and convincing them of your
abilities while establishing trust and
mutual respect.
50. networking
• Networking can help in getting things
done.
• Whether internally (within a company) or
externally, know other people can improve
communications.
• Knowing more people can allow you to
spread your influence and get discovered,
otherwise you can get more ideas.
51. The dos and don'ts of effective networking
1. Reach out. Stay connected
2. Meet, talk and listen. No one is too insignificant,
too old, too young, too vague or too remote until
you have spoken and interacted with them.
3. Network with your own sort and reach out to
those who are beyond your professional realm.
4. Develop your communication skills, you will not
only win contacts and clients but friends for life.
5. Be your best. People size you up during the first
15 seconds after you are introduced.
6. Give and receive -- Give in order to receive.
53. everyday celebrity
• Every wondered how some regular
individuals rose to celebrity status and
what opportunities it brings?
“Opportunity has no birth date,
though it most definitely has an
expiration date.”
57. I have 2 friends, both engineers and
graduates from the top university in
Singapore. After graduating from the
University, Mr Ng got a good project
management job at a large international
company; Mr Ho decided to work for a
local investment company as the financial
sector interests him more.
58. After 8 years
Mr Ng and Mr Ho took courses to further their
financial education together.
Mr Ng for his personal interest.
Mr Ho as part of his job requirement.
Mr Ng started his blog and got into investment
on his own on the side.
After making some money, Mr Ng actually wrote
a book and published it.
Mr Ho worked for the company but did not really
apply his knowledge for his personal
investments.
59. 2 Years later
Mr Ng published his book and it was sold at
several bookstores. Even the library carried it.
Mr Ng got an offer from Mr Ho’s company and
even without any financial experience from his
previous job, Mr Ng became the boss of Mr Ho’s
manager.
Mr Ho still kept his knowledge to himself and
never discussed his work and vast knowledge
and experience, hiding his talent.
Mr Ng is now a few levels up the bureaucracy as
the vice president of Mr Ho’s department as he
showed his knowledge, networked and was very
visible with his book.
60. 2 people having the same qualification, relatively
the same knowledge, but the end result is much
different when you network to show your talents.
Getting known really does open doors and create
great opportunities. Do not hide your talent and
skills.
62. Try out social media
There is nothing to be afraid of
Twitter: robin_low
Blog: http://blog.unleashyourbranding.com/
Facebook: http://www.facebook.com/socialhub
LinkedIn: http://www.linkedin.com/in/robinlow88