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the rollor system
• home furnishing is a growing
market
• few products on the market
have the ability to change
shape and function
• rise in the single population,
who tend to live in smaller
spaces
• cities are growing, but space
is limited
• growing environmental
awareness
market trends rollor is…
• a stool, floor cushion, end
table, exercise mat, and much
more
• the perfect addition to any
home
• the most useful piece of
furniture in a college dorm
room
• available in a variety of
shapes and colors
• self-customizable to any
shape and function
• safe and suitable for all ages
• fun to play with
what is sustainability?
problem statement
sustainable materials are
important in preserving the earth
and its resources
the amount of garbage is
increasing, landfills are filling up,
and hazardous pollutants fill the
air
statistics
breathing the air in bombay, india
is equivalent to smoking ten
cigarettes a day
americans make up five percent
of the world's population, but we
use 25% of the worlds resources
americans throw away
approximately 200 million tons of
household waste a year, which
averages out to about 4 pounds
per person each day
almost 60 percent of the stuff we
throw away can be recycled.
recycling one aluminum can
results in 97 percent less water
pollution and 95 percent less air
pollution than creating a new can
from raw materials
(http://www.awordfromourplanet.org/)
issues
plastics and other permanent
materials are cheaper and easier
to mass produce
developing countries are not
aware of the trash problem –
developed countries are, but it’s
late in the game
sustainable materials
sustainability innovation
market trends
societal trends towards longevity and
late marriages are cause for the rise in
the single population
single people and unmarried
cohabiting couples tend to inhabit
smaller living spaces
cities are growing, but space is limited
consumers are more aware of
environmental and sustainability issues
27 million americans live alone, about
one-fourth of all households and 10%
of the population
more consumers are interested in
redecorating, remodeling, and
refurnishing as home stores are
increasingly popular
market trends
concept ideation
tabletop inspiration
stackable inspiration
floral inspiration
spiral inspiration
rollor sketches
rollor sketches and product concepts
mock-ups
canvas roll + wirehinges + rope white foam + wire
design process
alternative materialsmaterial selection performance testing
enviro–felt carpet cushion
recycled foam carpet cushion
recycled denim
100% wool felt
traditional felt carpet cushion
size
wiring configuration
one 15” x 72” piece is too small to
sit on the round end (as a stool),
so roll multiple mats concentrically
to form a larger stool. the single
piece is a good size for an end
table or night stand
when placed on the inside, the
wire buckled as it was rolled up. to
alleviate this problem, wire is
wrapped around the outside. the
thickness of the felt prevents the
user from feeling the wire when
seated
rollor logo
logo design
sources
http://listarchives.his.com/smartmarriages/smartmarriages.0110/msg00018.htm
http://www.census.gov
http://www.noeticart.com/clipart/trashcanc.gif
http://www.cozyhearthandhome.com/images/cinnarollcandlwht.gif
http://www.vipfibers.com/images/ribbed-scarf.jpg
http://lightingstudioberkeley.com/ls_images/cloth_lamp2.jpg
http://www.awordfromourplanet.org/pollution.html
final presentation
concept
rollor is a system of soft and
flexible modular mats made
from sustainable materials. the
applications of rollor are
endless! sleep on it, sit on it, roll
it up, bend it, twist it, fold it, even
wear it!
the rollor system
katie just moved to new york city to pursue a career in advertising and
is looking to furnish her studio. space is limited, so she must choose
pieces that are compact yet functional.
rollor can be used in many different ways…
how does it work?
scenario
exploded view
the rollor system was developed
as a modular, fun, and multi-
functional product. initial designs
were mats that could be used as
a stool, pillow, or floor cushion.
since its inception, rollor has
been extended to tabletop
sculpture, sleeping mats,
exercise mats, apparel, and
much more.
for customs colors, shapes, and
sizes, please contact
rollor@gmail.com
description materials
rollor was developed using
sustainable and low–cost
materials
interior:
7/16” enviro – felt
7/16” recycled foam carpet
cushion
exterior:
100% cotton flannel felt
other:
3/16” aluminum armature wire
100% cotton thread
non-toxic soy adhesive
100% cotton wraps
flannel felt
enviro–felt
(carpet cushion)
armature wire
(also underneath)
hook
(for easier rolling)
adhesive
(entire inner surfaces)
thread
specifications
• societal trends towards longevity
and late marriages are cause for
the rise in the single population
• 27 million americans live alone,
about one-fourth of all households
and 10% of the population
• single people and unmarried
cohabiting couples tend to inhabit
smaller living spaces
• cities are growing, but space is
limited
• more consumers are interested in
redecorating, remodeling, and
refurnishing as home stores are
increasingly popular
• consumers are more aware of
environmental and sustainability
issues
inspirationmarket trends sketches
product development
design features
design features
flexible
modular
stackable
family of products
comfortable
fun
multi-functional
sustainable
suitable for all ages
dynamic
making the prototype
cut interior felt/foam to
desired dimensions
cut exterior felt cloth to
desired dimensions
cut wire to cover one
side and hook over to
the other side
bend wire in a T-shape
for easier rolling
sew wire to felt/foam to
secure it in place
use adhesive to attach
cloth to felt/foam interior
all done! add a colorwrap! roll it… twist it…
usage scenarios
after working out, katie comes home, reads some magazines and watches some tv before dinner
a friend stops by to chat over coffee and brainstorm ideas for a halloween costume. it gets late so she decides to sleep over…
usage scenarios
after babysitting his baby niece for the afternoon, ted sets up his apartment for his special date tonight
it’s still early, so ted takes a walk to the park and rests for a bit before he heads back to his apartment
ordering information
r1
r2
r3
15” x 48” $60
24” x 48” $90
15” x 72” $90
24” x 72” $120
15” x 96” $120
24” x 96” $150
rollormat
colorwrap
available materials
cushion
covering
the original flexible mat system, customizable to your every need!
colorize your rollor with these removable, machine-washable, and 100% cotton wraps
all widths available in 15” and 24” heights. please specify when ordering
c1
c2
c3
15” x 12” $20
24” x 12” $25
15” x 24” $30
24” x 24” $35
15” x 36” $40
24” x 36” $45
black felt white feltgray felt
enviro–felt
recycled
foam
colorwrap
black whitegray
red limeorange
camel creamsky
coming soon…
rollor lighting
rollor scarves
rollor vases
rollor coasters
rollor lamps
coming soon…

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Catherine Chen Rollor Process Final 072204

  • 1.
  • 2. the rollor system • home furnishing is a growing market • few products on the market have the ability to change shape and function • rise in the single population, who tend to live in smaller spaces • cities are growing, but space is limited • growing environmental awareness market trends rollor is… • a stool, floor cushion, end table, exercise mat, and much more • the perfect addition to any home • the most useful piece of furniture in a college dorm room • available in a variety of shapes and colors • self-customizable to any shape and function • safe and suitable for all ages • fun to play with
  • 3. what is sustainability? problem statement sustainable materials are important in preserving the earth and its resources the amount of garbage is increasing, landfills are filling up, and hazardous pollutants fill the air statistics breathing the air in bombay, india is equivalent to smoking ten cigarettes a day americans make up five percent of the world's population, but we use 25% of the worlds resources americans throw away approximately 200 million tons of household waste a year, which averages out to about 4 pounds per person each day almost 60 percent of the stuff we throw away can be recycled. recycling one aluminum can results in 97 percent less water pollution and 95 percent less air pollution than creating a new can from raw materials (http://www.awordfromourplanet.org/) issues plastics and other permanent materials are cheaper and easier to mass produce developing countries are not aware of the trash problem – developed countries are, but it’s late in the game
  • 6. market trends societal trends towards longevity and late marriages are cause for the rise in the single population single people and unmarried cohabiting couples tend to inhabit smaller living spaces cities are growing, but space is limited consumers are more aware of environmental and sustainability issues 27 million americans live alone, about one-fourth of all households and 10% of the population more consumers are interested in redecorating, remodeling, and refurnishing as home stores are increasingly popular market trends
  • 13. rollor sketches and product concepts
  • 14. mock-ups canvas roll + wirehinges + rope white foam + wire
  • 15. design process alternative materialsmaterial selection performance testing enviro–felt carpet cushion recycled foam carpet cushion recycled denim 100% wool felt traditional felt carpet cushion size wiring configuration one 15” x 72” piece is too small to sit on the round end (as a stool), so roll multiple mats concentrically to form a larger stool. the single piece is a good size for an end table or night stand when placed on the inside, the wire buckled as it was rolled up. to alleviate this problem, wire is wrapped around the outside. the thickness of the felt prevents the user from feeling the wire when seated
  • 19. concept rollor is a system of soft and flexible modular mats made from sustainable materials. the applications of rollor are endless! sleep on it, sit on it, roll it up, bend it, twist it, fold it, even wear it! the rollor system katie just moved to new york city to pursue a career in advertising and is looking to furnish her studio. space is limited, so she must choose pieces that are compact yet functional. rollor can be used in many different ways… how does it work? scenario
  • 20. exploded view the rollor system was developed as a modular, fun, and multi- functional product. initial designs were mats that could be used as a stool, pillow, or floor cushion. since its inception, rollor has been extended to tabletop sculpture, sleeping mats, exercise mats, apparel, and much more. for customs colors, shapes, and sizes, please contact rollor@gmail.com description materials rollor was developed using sustainable and low–cost materials interior: 7/16” enviro – felt 7/16” recycled foam carpet cushion exterior: 100% cotton flannel felt other: 3/16” aluminum armature wire 100% cotton thread non-toxic soy adhesive 100% cotton wraps flannel felt enviro–felt (carpet cushion) armature wire (also underneath) hook (for easier rolling) adhesive (entire inner surfaces) thread specifications
  • 21. • societal trends towards longevity and late marriages are cause for the rise in the single population • 27 million americans live alone, about one-fourth of all households and 10% of the population • single people and unmarried cohabiting couples tend to inhabit smaller living spaces • cities are growing, but space is limited • more consumers are interested in redecorating, remodeling, and refurnishing as home stores are increasingly popular • consumers are more aware of environmental and sustainability issues inspirationmarket trends sketches product development
  • 22. design features design features flexible modular stackable family of products comfortable fun multi-functional sustainable suitable for all ages dynamic
  • 23. making the prototype cut interior felt/foam to desired dimensions cut exterior felt cloth to desired dimensions cut wire to cover one side and hook over to the other side bend wire in a T-shape for easier rolling sew wire to felt/foam to secure it in place use adhesive to attach cloth to felt/foam interior all done! add a colorwrap! roll it… twist it…
  • 24. usage scenarios after working out, katie comes home, reads some magazines and watches some tv before dinner a friend stops by to chat over coffee and brainstorm ideas for a halloween costume. it gets late so she decides to sleep over…
  • 25. usage scenarios after babysitting his baby niece for the afternoon, ted sets up his apartment for his special date tonight it’s still early, so ted takes a walk to the park and rests for a bit before he heads back to his apartment
  • 26. ordering information r1 r2 r3 15” x 48” $60 24” x 48” $90 15” x 72” $90 24” x 72” $120 15” x 96” $120 24” x 96” $150 rollormat colorwrap available materials cushion covering the original flexible mat system, customizable to your every need! colorize your rollor with these removable, machine-washable, and 100% cotton wraps all widths available in 15” and 24” heights. please specify when ordering c1 c2 c3 15” x 12” $20 24” x 12” $25 15” x 24” $30 24” x 24” $35 15” x 36” $40 24” x 36” $45 black felt white feltgray felt enviro–felt recycled foam colorwrap black whitegray red limeorange camel creamsky
  • 27. coming soon… rollor lighting rollor scarves rollor vases rollor coasters rollor lamps coming soon…