At this year's INBOUND 2015 conference Robert Michael Murray discussed how data will shape the way we connect with one another, create contextual moments of engagement, and enable us to share the stories of our lives in ways never once imagined. Murray shared learnings from his time leading National Geographic's social media efforts. And tips from his new work leveraging the power of data, design, and technology to create experiences that deliver more meaningful and personalized moments. This work is associated with a new startup his company, Matchfire Co., is launching in the coming weeks: Mently (http://mently.co/).
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To extend this information, I wrote a companion piece exploring:
The Importance of Moments: Finding those points in time to deliver personalized, meaningful moments your community will love (https://medium.com/@rmm/the-power-of-moments-b8851f97efaa)
13. INBOUND15
• Logistics and payment
• Knowledge share
• Information access
• Customer service
• Access control
• Vital signs monitoring
• Chronic disease management
• Brain / eye movement
• Physiological monitoring
• Weight / energy monitoring
• Gait and posture corrections
• Sport performance
• Fitness monitoring
• Navigation / tracking
• Data / media access
• Reactive response
• Proximity awareness
• and much more ….
Types / uses of data
24. INBOUND15
• An accident is an unexpected event that
changes one or more lives. It most affects a
focal character, and the driving force of the
incident is beyond that person’s control.
• A discovery is a passage from ignorance
to knowledge. It causes a change that
arouses a person’s feelings and stimulates
a change in attitude.
• A decision is a commitment to take action.
Jean Paul Sartre says we are the sum of
our decisions, our choices. Decisions are
of two sorts, expedient or ethical.
• A deed means actually doing something. A
character carries out a decision by taking
action.
Cinematic moments
A genuinely useful cinematic moment always drives the action forward,
increases the tension, or penetrates characters more deeply.
31. INBOUND15
“In the end, storytelling comes
down to two things: connection and
engagement.” — Ryan Mathews
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• Explains origins
• Define individual and group identity
• Communicate tradition and delineate
taboo
• Simplify and provide perspective;
reduce complex problems to a series
of easily digested principles
• Illustrate the natural order of things
• Concisely communicate complex
history
• Communicate moral and ethical
positions and the transference and
preservation of values
• Illustrate relationships, to and with,
authority
• Describe appropriate responses to life
or model behaviors
• Define reward and detail the paths to
salvation and damnation
The power of storytelling
39. INBOUND15
“I think the next generation of
entertainment is experiential, where
people go out of the house and go and
get a unique experience.” — Mark Cuban
49. 1 // Pay attention to the actions, activities, and behaviors of your
community—data shows patterns, patterns provide insights
2 // Insights illuminate moments of opportunity to provide the right
types of engagement in the right ways to your community
3 // Enabling moments empowers the ability of community members
to share stories which foster connections and engagement
4 // Delivering relevant, memorable experiences will enable brands to
create greater value by enabling their community to create value
Key takeaways
50. INBOUND15
Thank you!
Robert Michael Murray
twitter.com/rmmageddon
facebook.com/robertmichaelmurray
linkedin.com/in/robertmichaelmurray
robertmichaelmurray.com / matchfire.co