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Risk-Taking Reality Check

We all know masterpieces rarely happen without some creative risk-taking, but how empowered do creative teams feel when it comes to breaking the mold? The Creative Group and AIGA surveyed more than 750 creative professionals, and the results may surprise you.

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Risk-Taking Reality Check

  1. 1. REALITY CHECK COMPANIES MAY THINK THEY’RE PUSHING THE ENVELOPE, BUT THEIR EMPLOYEES DISAGREE We all know masterpieces rarely happen without some creative risk-taking, but how empowered do creative teams feel when it comes to breaking the mold? The Creative Group and AIGA surveyed more than 750 creative professionals nationwide, and the results may surprise you.
  2. 2. HOW WOULD YOU RATE YOUR IN-HOUSE TEAM WHEN IT COMES TO CREATIVE RISK-TAKING WITH PROJECTS? 1% Too many risks are taken that result in a negative outcome 28% We take the right amount of risks COMPANIES AREN’T TAKING ENOUGH RISKS 45% We do some risk-taking, but not enough 26% We play it much too safe The Creative Group survey of more than 750 in-house AIGA members nationwide.
  3. 3. WHEN IT COMES TO YOUR JOB, HOW EMPOWERED BY YOUR MANAGER DO YOU FEEL TO TAKE CREATIVE RISKS WITH PROJECTS? 23% Very empowered EMPLOYEES DON’T FEEL TOO EMPOWERED 48% Somewhat empowered 28% Not very empowered The Creative Group survey of more than 750 in-house AIGA members nationwide. Responses do not total 100 percent due to rounding.
  4. 4. HOW COMFORTABLE DO YOU FEEL PRESENTING NEW IDEAS TO YOUR MANAGER OR TEAM MEMBERS? 54% Very comfortable IT’S HARD FOR EMPLOYEES TO SHARE NEW IDEAS 33% Somewhat comfortable 9% Somewhat uncomfortable 3% Very uncomfortable The Creative Group survey of more than 750 in-house AIGA members nationwide. Responses do not total 100 percent due to rounding.
  5. 5. Just over half of creative professionals feel their organization is perceived as innovative or progressive.
  6. 6. NO RISKS, NO REWARDS 3 TIPS FOR BUILDING A CULTURE OF GREATER RISK-TAKING
  7. 7. 1 SET THE STAGE Be clear about the actions and behaviors your organization values. Foster and reward those behaviors consistently.
  8. 8. 2 EMPOWER EMPLOYEES Set up your staff members for risk-taking success. Give employees stretch assignments and difficult problems to solve. Celebrate successes along the way.
  9. 9. 3 NOT ALL RISKS PAY OFF, SO DON’T POINT FINGERS Avoid assigning blame when a mistake is made. Refuse to tolerate team members who place blame. Use the opportunity to learn from errors to minimize the chance of a repeat.
  10. 10. You can find additional information about The Creative Team of the Future, including our latest survey data and expert interviews on the TCG Blog.

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