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Five steps to a successful event  Event Management
I. RESEARCH The better  research you conduct before your event the  more likely your event will be successful.  Research Techniques: ,[object Object]
  Qualitative:  to find out information beyond demographic info such as the use of    	          focus groups. Effective Pre-Event  Research Findings should : ,[object Object]
 Describe the purpose and importance of research.
  Explain how the research was collected and describes limitations
 Reveal key findings
 Summarize findings  to support goals  and objectives  of the research plan. ,[object Object]
     SWOT ANALYSIS Major part of the strategic planning tool  during the research phase. The Analysis scans internal and external event environment but can proceed to the next step of analysis of the weakness and provide solutions to improve the event planning process.
II. Design  Brainstorming Mind mapping activities Creative ideas to match goals and objectives. This is accomplish through a needs assessments & analysis   The assessment enables  you to create an event that closely satisfies  the stakeholders.  Must be accomplished in the research stage.
Creativity Influences  Caterer Marketer  Writer Entertainment Management Graphic Artist Decorator Musical Contractor
III. Planning Involves the use of: Timing: determine how much time you have to act or react before the big day! Space:  refers to both the physical space where the event  will be held and the space of time between critical decisions pertaining to the event.  Tempo: The process must match frame time

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Five Steps To A Successful Event

  • 1. Five steps to a successful event Event Management
  • 2.
  • 3.
  • 4. Describe the purpose and importance of research.
  • 5. Explain how the research was collected and describes limitations
  • 6. Reveal key findings
  • 7.
  • 8. SWOT ANALYSIS Major part of the strategic planning tool during the research phase. The Analysis scans internal and external event environment but can proceed to the next step of analysis of the weakness and provide solutions to improve the event planning process.
  • 9. II. Design Brainstorming Mind mapping activities Creative ideas to match goals and objectives. This is accomplish through a needs assessments & analysis The assessment enables you to create an event that closely satisfies the stakeholders. Must be accomplished in the research stage.
  • 10. Creativity Influences Caterer Marketer Writer Entertainment Management Graphic Artist Decorator Musical Contractor
  • 11. III. Planning Involves the use of: Timing: determine how much time you have to act or react before the big day! Space: refers to both the physical space where the event will be held and the space of time between critical decisions pertaining to the event. Tempo: The process must match frame time
  • 12. IV. Event Coordination Coordinating minute by minute activities of the event is based on decision making. Decision methods: Collecting all information consider the pros & cons of your decisions and who it affects. Consider the financial implication of each decisions. Consider the moral and ethical implications of your decision. Make the decisions and don`t look back.
  • 13.
  • 14. A monitor (person who observe the attendees reactions)
  • 17.
  • 18. By: Ranna BernardSource: “Special Event Management , Dr. Joe Goldblatt& John Wiley Suns Inc. 1997