1. C3DNA Presentation
C3DNA Proprietary and Confidential - 2016
May 2016
Cognition, Computing & Communication
Creating
Application Area Networks TM
Enabling Inter-Cloud and Intra-Cloud Application Mobility,
Availability, and Security Zones

2. Bio
2
• Interim CEO and Co-Founder C3DNA Inc.
AT&T Bell Labs, Bellcore, US West, Network
Programs Inc., Fujitsu, Network Machines Inc, SS8
Networks, LightSand Communications, Hitachi Data
Systems
• Worked with Japanese companies in the 90’s and
managed subsidiaries in India and Japan to deliver
software & hardware solutions for Telecommunications
and IT
• Ph.D. from University of California, San Diego and
Masters degree in Japanese Management
• Co-Chair, IEEE Conference on Convergence of
Clouds, Grids and their Management
C3DNA Proprietary and Confidential - 2015
Dr. Rao Mikkilineni
Expertise in
POTS, PANS, SANs
and CAANs

3. Paradigm Shift in Information Technologies
Kumar Malavalli
Brocade Founder
2003 member of
the Silicon Valley
Engineering Hall of
Fame.
“The on-demand availability of hyper-resilient infrastructure from different
providers will be even more meaningful if applications were configured,
monitored and managed to choose the best execution venue based on
available pools of resources.
The technology required for deploying such self-aware and self-
managing networks is now available to provide application SLA
management through Cognitive Application Area Networks (CAAN).”
An almost silent paradigm shift is accelerating the
transformation of Information Technologies to enable a cloud
agnostic, globally interoperable, and massively scalable
service creation, delivery, and assurance platform
https://www.linkedin.com/pulse/almost-silent-paradigm-shift-occurring-information-kumar-malavalli
C3DNA Proprietary and Confidential - 2016

4. C3DNA Proprietary and Confidential - 20164
• Enterprise IT is struggling to address fast-changing business
requirements (Faster time to market and faster time to fix)
• Ever-growing cost and complexity with point solutions and tools
with no clear end-to-end application visibility and control
• Current solutions are infrastructure-centric and many cloud
infrastructures come with vendor lock-in; Lack of enterprise class
availability, performance and security; Lack of compliance
assurance
Problem
Applications
Infrastructure
Application
Management
Cost & Complexity
Cognition
Application (Business
process/service/workflow)
QoS is subserviant to
infrastructure QoS)

5. C3DNA Proprietary and Confidential - 20165
• Enterprise IT is struggling to address fast-changing business
requirements (Faster time to market and faster time to fix)
• Ever-growing cost and complexity with point solutions and tools
with no clear end-to-end application visibility and control
• Current solutions are infrastructure-centric and many cloud
infrastructures come with vendor lock-in; Lack of enterprise class
availability, performance and security; Lack of compliance
assurance
• Solution
• Provide end-to-end application visibility and control across
private, public or hybrid cloud and execution venues
(Containers, VMs or Servers) for legacy and new
applications
• No changes to applications, OS or the infrastructure
provisioning processes
• Lower TCO by orders of magnitude and reduce infrastructure
(Container or Virtual Machine) orchestration complexity
Problem
Applications
Infrastructure
Application
Management
Cost & Complexity
Self-Managing
Applications
independent of
execution venue
Cognition

6. Life in the Digital (IT) Universe Today
6
Super Competitive race for
real-time customer insights
3
Credit : ScaleDB Blog
Big Data
Communication, Collaboration and
Commerce – Now at the speed of
Light!
1
Services Anytime,
Anywhere
Hyper-scale fluctuations in customer
consumption
2
Hyper-Fluctuations in
Demand
C3DNA Proprietary and Confidential - 2016

7. Current IT is all about Infrastructure Management
Faster Time to Market Faster Time to Fix
Eliminate Tool FatigueEliminate System Complexity
Myriad PaaS
Myriad Orchestrators
Myriad IaaS
 C3DNA Proprietary and Confidential - 20167
Innovation Chaos Complexity Tool FatigueTrouble shooting Nightmare

8. New IT Will be all about the Application
Hyper-Scale Commodity Infrastructure to Meet Application Resiliency, Efficiency, and Web-Scale Demands
Faster Time to Market Faster Time to Fix
Lesser Tool FatigueReduced System
Complexity
Not Infrastructure
Tolerance to
Workload
Fluctuations
Scale,
Security, and
Compliance
 C3DNA Proprietary and Confidential - 20168

9. C3DNA Overview
C3DNA Proprietary and Confidential - 20169
Mission
Enable application self-reliance and mobility - independent of underlying infrastructure
Offerings
• C3DNA’s Scout™: Application Discovery and Migration - frictionless
migration of legacy application to cloud
• C3DNA’s Cloud Equalizer™: Allows any application to be Self-managed and
Portable across clouds without changing application, OS or infrastructure
• HA/DR Agents: Provide High Availability and Disaster Recovery of
Applications without VM motion or manipulation across heterogeneous
environments

10. C3DNA Proprietary and Confidential - 201510

11. Two Important Concepts to Change the Game
1. Provide developers freedom from PaaS and IaaS awareness
– Choose languages of choice, OSs and run-time environments - without worrying about
operations and run-time quality of service
– Focus on business logic and not worry about availability, performance, security, compliance and cost
of run-time distributed resources
– No changes to their development and testing processes
– Makes no difference whether new application development or maintaining legacy applications
2. Enable non-functional requirements from line of business to dictate run-time Operations
– Drag and drop application components to configure a service
– Decide the structure of application from run-time availability, performance, security, compliance and cost
deployment (platinum, Gold, Silver service SLA blueprints)
– Derive the infrastructure provisioning from application non-functional requirements and provision
the distributed infrastructure with a single click
– Eliminate VM image motion and other infrastructure orchestration to provide service QoS assurance
C3DNA Proprietary and Confidential - 201511

12. Impact of our Solution on Stakeholders
Developers
• Ability to use the latest, coolest
development tools
• Service Composability with QoS
• Service scalability, reliability and
security without worrying about
architecture or infrastructure
• Converged DevOps for dev/test/deploy
agility
• End-to-end visibility across the stack
for debugging
Line-of-Business
• Assurance of Service Levels, QoS
• End-to-end visibility and control
• Precise resource accounting
• Regulatory Compliance
Enterprise IT
• Policy-driven visibility and control for
developer workloads
• Security and Regulatory compliance
• No Cloud vendor lock-in
• Eliminate VM Taxes
C3DNA Proprietary and Confidential - 201512

13. C3DNA Rollout
Operating System:
RedHat, Centos, Ubuntu etc.
Provisioning Tools:
Blade Logic
Chef, puppet, Ansible etc.
Technology stack:
Apache, Tomcat, Mysql etc.
C3DNA plugin available as
Recipes, playbook, pp scripts etc.
Application code/binaries build/deploy via:
Bamboo, Jenkins, Cucumber, Build Forge etc.
Shared Services Integration
Modular (Each layer installed/maintained separately) Bundled (Semi-Annual Releases)
Cloud Marketplace -C3DNA Gold images:
AWS(AMI), CenturyLink (Blueprint), Azure (Vmrole) etc.
Application code/binaries build/deploy via:
Bamboo, Jenkins, Cucumber, Build Forge etc.
C3DNApowered
RedHatgoldimagewithall
supportedplugins
C3DNApowered
Centosgoldimagewithall
supportedplugins
C3DNApowered
Ubuntugoldimagewithall
supportedplugins
C3DNApowered
Debiangoldimagewithall
supportedplugins
Shared Services Integration
 C3DNA Proprietary and Confidential - 201613

14. Traction
Unique IP
3 Patents Issued - 9 in Progress
Intra-Cloud and
Inter-Cloud Service
Orchestration to
CenturyLink Cloud
Customers
Partners
Migration and
Service
Orchestration
Cisco IT: Micro
services
Cisco Video Group:
Mongo DB HA/DR
OpenStack hardening
Beta Customers
C3DNA's philosophy is 'service, safety and
survival first and sectionalization,
diagnosis, isolation, fix at leisure.'
Analyst: William Fellows 26 May, 2015
Accolades
Discover and
Migrate Legacy
Applications to
any Cloud Move
Applications
from VMWare to
OpenStack
Cloud
Discover and
Migrate Legacy
Applications to
any Cloud
C3 DNA’s Distributed Cognitive Transaction
Platform will help us eliminate the vast
majority of tools and their inherent cost
and complexity. (2014)
Gordon Tannura, SVP
Discover and
Migrate Legacy
Applications to
any Cloud
Tripcase
application
migration
Intra-Cloud and
Inter-Cloud Service
Orchestration to
Cisco Cloud
Customers
C3DNA Proprietary and Confidential - 201614

15. Key Differentiators
• Simplifies migration of both legacy and next-generation distributed applications
across multiple execution venues – Containers, Virtual Machines or physical
infrastructure in datacenters, public or private clouds
• Enables inter-cloud or intra-cloud application mobility, scalability, availability,
performance and security zones – decouples applications from the infrastructure
layer, bare metal servers or virtualized environments
• Extends traditional infrastructure-based availability, performance and security
management to applications independent of execution venue – HA/DR
• Extends resource and service provisioning to Work flow orchestration - using
Resource and Service blue prints and Smart scout agent program
• Optimizes Resources - with real-time communication between application
management and infrastructure control layers
C3DNA Proprietary and Confidential - 201515

16. Thank You
"It's very likely that on the basis of philosophy that every error has to be caught, explained, and corrected, a system of the
complexity of the living organism would not run for a millisecond.“
----- von Neumann, Papers of John von Neumann on Computing and Computing Theory, Hixon Symposium,
September 20, 1948, Pasadena, CA, The MIT Press, 1987, p474
C3 DNA’s composed service management: puts safety and survival of application/service first and allows
sectionalizing, isolation, diagnosis and fixing of errors at leisure.