1.
Introduction to
Digital Marketing
A Guide to Social Selling
Presented by:
Rey M. Baguio

2.
Overview
> Basic understanding of digital
marketing> How different digital marketing
channels play along
> What benefits digital marketing offers
> Integration of digital marketing
strategies> A guide to social selling

3.
What is
Digital
Marketing?

4.
It is the use of digital channels to promote
or market products and services to
consumers and businesses
“

5.
Digital marketing became more
sophisticated as an effective way to create
a relationship with the consumer that has
depth and relevance.
“

6.
Digital Marketing Channels

7.
Digital Marketing Channels
> Search Marketing
> Social Media Marketing
> Affiliate Marketing
> Email Marketing
> Content Marketing
> Display Advertising

8.
Benefits of Digital Marketing

9.
> Reach larger audience
> Target the right audience
> Cost-effective
> High return over investment
> Scale the business fast
Benefits of digital marketing

10.
Integration is the key

11.
Why integrate digital marketing strategies?
> Humanize your brand
> Increase engagement with customers
> Establish expertise and credibility
> One-touch marketing is no longer
enough

12.
Why Social Selling different from Traditional
Selling?
> It engages rather than interrupts
> Customer service before sales
> It goes beyond the product
> Educates and empowers audience
> Genuine brand advocacy

13.
A Guide to Social Selling

14.
A Guide to Social Selling
> Understand your audience
> Be you
> Be with your audience
> Engage. Don’t sell
> Provide solutions. It doesn’t always have to be
yours.> Listen

15.
It’s not a faith in technology.
It’s faith in people.
“
Steve Jobs