Introduction to Digital Marketing: A Guide to Social Selling
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An introduction to digital marketing and a simple guide to an effective social selling approach
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Introduction to Digital Marketing: A Guide to Social Selling
- 1. Introduction to Digital Marketing A Guide to Social Selling Presented by: Rey M. Baguio
- 2. Overview > Basic understanding of digital marketing> How different digital marketing channels play along > What benefits digital marketing offers > Integration of digital marketing strategies> A guide to social selling
- 4. It is the use of digital channels to promote or market products and services to consumers and businesses “
- 5. Digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. “
- 7. Digital Marketing Channels > Search Marketing > Social Media Marketing > Affiliate Marketing > Email Marketing > Content Marketing > Display Advertising
- 8. Benefits of Digital Marketing
- 9. > Reach larger audience > Target the right audience > Cost-effective > High return over investment > Scale the business fast Benefits of digital marketing
- 10. Integration is the key
- 11. Why integrate digital marketing strategies? > Humanize your brand > Increase engagement with customers > Establish expertise and credibility > One-touch marketing is no longer enough
- 13. Why Social Selling different from Traditional Selling? > It engages rather than interrupts > Customer service before sales > It goes beyond the product > Educates and empowers audience > Genuine brand advocacy
- 14. A Guide to Social Selling
- 15. A Guide to Social Selling > Understand your audience > Be you > Be with your audience > Engage. Don’t sell > Provide solutions. It doesn’t always have to be yours.> Listen
- 16. It’s not a faith in technology. It’s faith in people. “ Steve Jobs
Notas do Editor
- Brands fail in digital marketing because they don’t have clear understanding Traditional marketing Vs. Digital Marketing
- The use of digital channels to promote A shift in the approach to digital marketing can make a difference The focus is on the pain points or interests of the customers/audience Short term Vs. Long term ROI
- The use of digital channels to promote A shift in the approach to digital marketing can make a difference The focus is on the pain points or interests of the customers/audience Short term Vs. Long term ROI
- Various channels of digital marketing can be overwhelming Integration of digital marketing to existing traditional marketing strategies No need to be in every channel
- Reach Large Audience: People gravitate to each other Target Right Audience: Each platform has a different culture. Audience behaviors vary in every platform. A/B testing can be done for better targeting. Cost Effective: Some platforms are free. Ad budgets set will have clear projected/managed results. Changes in budget allocation can be done as often as deemed necessary and beneficial. High ROI: Results are easily monitored and fast. Campaign can still drive conversions even after it ended. Business scales fast: Increase in brand awareness is amplified. Brands can reach to wider leads because of mobile
- Because of the varied channels of digital marketing, brands will have the chance to be seen and found more often. Ex. Prospect searches on Google using keyword. Browser remembers keywords used. When prospect accesses social media profile, ads relevant to keywords recently used by prospect will be shown. Prospects will subscribe to more info. Will receive email relevant notifications on web and mobile. Because of the multiple touchpoints, prospect will have more relevant information to help make good buying decisions. And people are smarter than ever when deciding what and when to buy. Brands or business owners that plan to grow their business and not just aim for short term sales, invest in building a solid relationship to their customers. One-touch marketing is no longer enough. Brands need multiple touch-points to connect with prospects/audience 80% of consumers need an average of 6 touch points before they make a purchasing decision This is where Social Selling comes in.
- An effective Social Selling focuses on the word ‘Social’ before the ‘Selling’. A business need to ‘humanize’ its brand’s approach in order get their audience/customers’ attention. Brands are competing for attention not against other brands but against relevant people of their audience. People would rather spend time doing selfies rather than learning more about your latest promo. People would rather respond to the statuses or activities of their loved ones rather than sharing the latest products your company just introduced. If you want to get your prospects’ attention and eventually their money, make yourself relevant and useful to them. Your audience will not care about you or your business unless you show that you do.