O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
THERE’S NO SEMANTIC WEB
WITHOUT CONTENT AND DATA
WEB CONTENT 2010 – 8 JUNE 2010
RACHEL LOVINGER




© 2010 Razorfish. All ...
“Language is magic, and computers are still dumb."

                                         - Aaron Straup Cope (flickr.c...
BLACKBERRY




© 2010 Razorfish. All rights reserved. Confidential and proprietary.
BLACKBERRY




© 2010 Razorfish. All rights reserved. Confidential and proprietary.
                                      ...
BLACKBERRY




© 2010 Razorfish. All rights reserved. Confidential and proprietary.
                                      ...
AGENDA
    ‣    What is the semantic web?
    ‣    The key ingredients
    ‣    How it’s being used now
    ‣    What it m...
WHAT IS THE SEMANTIC WEB?




© 2010 Razorfish. All rights reserved. Confidential and proprietary.
TRANSLATE THAT INTO COMPUTER-ESE


    The underlying strategy of the
    Semantic Web is to create
    data and websites ...
IS THERE A STARBUCKS NEARBY?




9   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
A FRENCH RESTAURANT?




10   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
GIFT FOR YOUR SUPERHERO NIECE?




                                                                                    ?
 ...
FIND A HAIR APPOINTMENT
 Search for specific criteria:
 • Highly-rated salon
 • Near the office
 • Available time that fit...
SOLVING FOR COMPLEXITY

     Machines are good at complex things that people do poorly


     • Computing or recalling lon...
SOLVING FOR COMPLEXITY

     People are good at some complex things that machines don’t handle well

     Equivalence     ...
THE KEY INGREDIENTS




© 2010 Razorfish. All rights reserved. Confidential and proprietary.
HOW DO MACHINES KNOW WHAT DATA MEANS?




                            Identity + Definition + Structure

16   © 2010 Razor...
IDENTITY + DEFINITION + STRUCTURE




17   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
IDENTITY + DEFINITION + STRUCTURE

     IDs
     ‣ Machines need a unique, consistent way to identify a thing or concept.
...
IDENTITY: STANDARDS

     Standard identifiers


     ISBN: International Standard
                Book Number
     ISMN: ...
IDENTITY: OPEN SOURCE

     MusicBrainz: database of music metadata,
     licensed by BBC to augment web pages




       ...
IDENTITY + DEFINITION + STRUCTURE




© 2010 Razorfish. All rights reserved. Confidential and proprietary.
IDENTITY + DEFINITION + STRUCTURE

     Ontology
     Define classifications, properties, relationships, and logic

      ...
IDENTITY + DEFINITION + STRUCTURE




23   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
IDENTITY + DEFINITION + STRUCTURE

     Some non-standard ways to express semantics
     ‣ MicroFormats – uses XHTML & HTM...
IDENTITY + DEFINITION + STRUCTURE




25   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
IDENTITY + DEFINITION + STRUCTURE




26   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
IDENTITY + DEFINITION + STRUCTURE

     New Web Standards
     Developed specifically for expressing metadata and metadata...
IDENTITY + DEFINITION + STRUCTURE

                                                                            EdibleThing...
IDENTITY + DEFINITION + STRUCTURE

                                                                            EdibleThing...
LINKED DATA: A DISTRIBUTED APPROACH

     A Web of Data




                                                              ...
LINKED DATA: A DISTRIBUTED APPROACH

     One page per concept
     ‣ URL is a type of ID
     ‣ “topic pages” – a powerfu...
HOW IT’S BEING USED NOW




© 2010 Razorfish. All rights reserved. Confidential and proprietary.
WALL STREET JOURNAL MOVIE REVIEWS




33   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
ENRICHED SEARCH RESULTS


                                                                             Yahoo! SearchMonkey...
ENRICHED VANITY SEARCH




35   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
GETGLUE – RATINGS AND RECOMMENDATIONS




36   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
GETGLUE – RATINGS AND RECOMMENDATIONS




37   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
THE NEW YORK TIMES – ALUMNI IN THE NEWS




38   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
BBC MUSIC BETA – ARTISTS PAGES




39   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
BBC PROGRAMME PAGES




40   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
DATA.GOV
     “The purpose of Data.gov is to increase public access to high value,
     machine readable datasets generate...
FLUVIEW
                                National Flu Activity Map – a widget by CDC.gov




42   © 2010 Razorfish. All rig...
DATA.GOV.UK




43   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
DATA.GOV.UK APPS

     Help you find things
     ‣    A post box
     ‣    A school
     ‣    An affordable place to live
...
PARKOPEDIA




45   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
DATA.GOV.UK APPS

     Get information on
     ‣    How taxes are spent                                                   ...
ASBOROMETER




47   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
WHAT IT MEANS FOR
CONTENT STRATEGY




© 2010 Razorfish. All rights reserved. Confidential and proprietary.
49   © 2010 Razorfish. All rights reserved. Confidential and proprietary.
                                                ...
SEMANTIC CAPABILITIES

     Content Strategists should get familiar with these new kinds of tools and services
     ‣    R...
RELATED CONTENT SERVICES



                               ‣ Enhance existing pages
                               ‣ Ident...
RELATED CONTENT SERVICES

     Example Services
      Apture                    Provides additional contextual information...
ADVANCED MEDIA MONITORING

                                                                            ‣ Track Twitter, so...
ADVANCED MEDIA MONITORING

     Example Services
      Imooty                    Tracks keywords and mentions of a brand, ...
SEMANTIC PUBLISHING TOOLS

     ‣ Content management tools that
       incorporate a wide range of
       structure and me...
SEMANTIC PUBLISHING TOOLS

     Example Services
      OpenPublish                A version of Drupal with OpenCalais mach...
SEMANTIC AD TARGETING




               ‣ Analyzing content pages for
                    message, context, or mood, and
...
SEMANTIC AD TARGETING

     Example Services
      ad pepper                  Provides ad placement, lead generation and b...
RICH DATA SERVICES



                          ‣ Enhance content with linked
                               data
        ...
RICH DATA SERVICES

     Example Services
      Factual                   An open data platform providing tools to enable ...
MACHINE-ASSISTED TAGGING

     ‣ Streamlines the process of tagging content by extracting concepts on a page
     ‣ Sugges...
MACHINE-ASSISTED TAGGING

     Example Services
      OpenCalais                 Automatically tags people, places, compan...
SEMANTIC SEO

     ‣ Adds semantic markup to the content,
       or validates existing markup
     ‣ Submits it to search ...
SEMANTIC SEO

     Example Services
      Google Rich                    Tests webpage markup to ensure that Google’s Rich...
ADDITIONAL RESOURCES

     ‣ Sindice (http://sindice.com) – The semantic web index
     ‣ SchemaWeb (http://www.schemaweb....
CONCLUSION

     ‣ Content Strategy will still be needed to help implement and use these tools
     ‣ Related Content Serv...
QUESTIONS?

                                                    Rachel.Lovinger@razorfish.com
                            ...
Próximos SlideShares
Carregando em…5
×

QUESTIONS? Rachel.Lovinger@razorfish.com Twitter: @rlovinger http://scattergather.razorfish.com Semantic Web and Content Strategy

42.731 visualizações

Publicada em

QUESTIONS?

Rachel.Lovinger@razorfish.com
Twitter: @rlovinger
http://scattergather.razorfish.com
http://nimble.razorfish.com




Thank you!




67 © 2010 Razorfish. All rights reserved. Confidential and proprietary.

Publicada em: Tecnologia, Design
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Manifest Absolutely Anything. Discover the Universe's "7 Sacred Signs" that guide the way to unlocking your heart�s greatest desires. Access your free report now! ♣♣♣ http://ishbv.com/manifmagic/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • How Brainwave Frequencies Can Change Your Life! ♥♥♥ http://ishbv.com/manifmagic/pdf
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

×