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SEMANTIC AD TARGETING Example Services Semantic Web and Content Strategy

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SEMANTIC AD TARGETING

Example Services
ad pepper Provides ad placement, lead generation and brand protection through
semantic analysis of page content and user behavior.

Peer39 Understands the meaning and sentiment of web pages so that ads can
be targeted to appropriate audiences, and also protects advertisers from
having their campaigns placed on negative or objectionable content.
Identifies hot topics on the fly, and quickly adapts to create new
“premium” inventory.

Proximic Performs real-time content analysis to accurately target ads, builds user
profiles for better audience targeting, and includes brand protection
measures.




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Publicada em: Tecnologia, Design
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