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From XML to eBooks
   Part I: Overview

   Richard Hamilton
      XML Press
   hamilton@xmlpress.net
Nobody Knows Anything
         William Goldman, screenwriter
Agenda



                }
Why eBooks
Formats                 A
                     Manager's
Distribution        Perspective
XML process
Follow the Money
    William Goldman, screenwriter
            All the President's Men
Questions you need to ask

● Internal or external audience?
● Objective:


   ● Support/Marketing?


   ● Revenue?


● How/Where will you distribute?
Questions you shouldn't
      need to ask

● Which output formats?
● Which hw/sw e-readers?


● Which XML schema?




          Why not?
eBook Market
      Types of Devices          Market Share (sales)




Kindle Devices   ePub Devices     Kindle      All Others
    <10            Dozens        60% (2010)
Formats
      Bad News                  Good News
Dozens of eReaders, both    Only 2 really matter:
 hardware and software       ePub and Kindle


    Better News                     But...
 If you can get to either   If you need really close
    one, you can easily     control of presentation,
   convert to the other      you still need to know
                                 your devices.
Abandon hope of ever completely
    controlling presentation
    Kindle Touch   Same content   Original Kindle
Abandon hope of ever completely
    controlling presentation
●   Device and PC screen sizes vary widely
●   Rendering software varies widely
●   Font support varies widely
●   Users can change text point size at will
●   Standard allows for variation in rendering
●   Detailed control hard to attain and hard to
    maintain across devices
Retail Distribution Channels

Amazon/Kindle
Barnes and Noble/Nook
Apple/iBookstore
Direct (through your own website)
Others.... too many to mention
Distribution


● Amazon, Pubit (Barnes & Noble), and Apple are
  all easy to use.
● Each has variations, but they're small; mostly


  image specifications.
Retail Distribution Setup


Amazon: kdp.amazon.com
Barnes and Noble: pubit.bn.com
Apple: iTunes Producer (Mac specific)
Direct: we use gumroad.com

      All are easy and fast to use, but...
          each has its idiosyncrasies
XML Press Toolchain
Authoring:
 XML or anything that gets us there
Schema:
 DocBook or DITA
Toolchain:
 DocBook: std stylesheets for ePub3
 DITA: OT + DITA for Publishers
Toolchain

    Authoring               Repository        Production



                                         DB (ePub3) DITA (ePub2)

                }
●Direct XML
                                         ●DB style. ●OT
●Word               XML        SVN       ●Filters   ●D4Pub

●HTML
                                         ●Kindlegen ●Kindlegen

●Wiki-based                              ●Amazon    ●Amazon
                     Wiki      XML
Thanks for listening

     Richard Hamilton
        XML Press
     hamilton@xmlpress.net

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From XML to eBooks Part 1: Overview

  • 1. From XML to eBooks Part I: Overview Richard Hamilton XML Press hamilton@xmlpress.net
  • 2. Nobody Knows Anything William Goldman, screenwriter
  • 3. Agenda } Why eBooks Formats A Manager's Distribution Perspective XML process
  • 4. Follow the Money William Goldman, screenwriter All the President's Men
  • 5. Questions you need to ask ● Internal or external audience? ● Objective: ● Support/Marketing? ● Revenue? ● How/Where will you distribute?
  • 6. Questions you shouldn't need to ask ● Which output formats? ● Which hw/sw e-readers? ● Which XML schema? Why not?
  • 7. eBook Market Types of Devices Market Share (sales) Kindle Devices ePub Devices Kindle All Others <10 Dozens 60% (2010)
  • 8. Formats Bad News Good News Dozens of eReaders, both Only 2 really matter: hardware and software ePub and Kindle Better News But... If you can get to either If you need really close one, you can easily control of presentation, convert to the other you still need to know your devices.
  • 9. Abandon hope of ever completely controlling presentation Kindle Touch Same content Original Kindle
  • 10. Abandon hope of ever completely controlling presentation ● Device and PC screen sizes vary widely ● Rendering software varies widely ● Font support varies widely ● Users can change text point size at will ● Standard allows for variation in rendering ● Detailed control hard to attain and hard to maintain across devices
  • 11. Retail Distribution Channels Amazon/Kindle Barnes and Noble/Nook Apple/iBookstore Direct (through your own website) Others.... too many to mention
  • 12. Distribution ● Amazon, Pubit (Barnes & Noble), and Apple are all easy to use. ● Each has variations, but they're small; mostly image specifications.
  • 13. Retail Distribution Setup Amazon: kdp.amazon.com Barnes and Noble: pubit.bn.com Apple: iTunes Producer (Mac specific) Direct: we use gumroad.com All are easy and fast to use, but... each has its idiosyncrasies
  • 14. XML Press Toolchain Authoring: XML or anything that gets us there Schema: DocBook or DITA Toolchain: DocBook: std stylesheets for ePub3 DITA: OT + DITA for Publishers
  • 15. Toolchain Authoring Repository Production DB (ePub3) DITA (ePub2) } ●Direct XML ●DB style. ●OT ●Word XML SVN ●Filters ●D4Pub ●HTML ●Kindlegen ●Kindlegen ●Wiki-based ●Amazon ●Amazon Wiki XML
  • 16. Thanks for listening Richard Hamilton XML Press hamilton@xmlpress.net