18. Subscribers: 5.3 billion (77% of the world population).
Growth led by China and India
Coverage: 85% of new handsets access the mobile Web.
Many mobile web users are mobile only!
Marketing: Ad spend predicted US$3.3 billion in 2011
Behavior: news, travel, maps, social networking, shopping, games,
music and search (mobile web & apps)
Apps: 10.9 billion downloaded, expected peak in 2013, prices
falling, 1 in 4 never used.
Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-
ticketing in 2015 for travel, festivals, cinemas and sports events
Some statistics
probably outdated
19. Forget stats
Just think Mobile First
We layer cities with new meaning