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Rk 2016 barnett nano

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2016 Barnett Symposium, Columbus Ohio

Publicada em: Economia e finanças
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Rk 2016 barnett nano

  1. 1. Creative Urban Renewal Rene Kooyman 2016 Barnett Symposium The Urban quest The social, cultural and entrepreneurial element
  2. 2. What’s going on? Societal Transition • From industrial production to a knowledge society • Urbanisation • Growth falters; is absent • Small and medium-sized enterprises (SMEs) of strategic value • The Sustainability Perspective unavoidable
  3. 3. From industrial production to a knowledge society Changing perspectives: • Long-term /top-down • Bottom-up cooperative initiatives • From production to services • The Sustainability Perspective unavoidable
  4. 4. Size of Enterprises By sector across CCIs eurokleis 2009 EDCCI: Page 64
  5. 5. Business categories • Artisan – Designer driven purely by aesthetic motivation • Solo – Individual designer focused on growth • Creative Partnership – Two creative people • Designer and Business Partner – One creative and one business partner • Designer and Licensing Partner – Designer under royalty contract • Designer and Manufacturer – Designer in contractual agreement with manufacturer • Partnership with Investor – Designer in partnership with a formal investor NESTA 2010
  6. 6. Rene Kooyman 3 June 2014 The Urban Quest
  7. 7. Talking about cities • Demographics: aging population • Mobility: multicultural societies • Changing consumer patterns • The networks: a connected society Abandoned Industrial area's Revitalisation
  8. 8. www.ideen pool.de/ cureWP/
  9. 9. http://www.elbershallen.de
  10. 10. Cultural Factory Elbershallen
  11. 11. Creative Zone Innovator (CZI)
  12. 12. How is it done? The Methodology 1. Rethink; change design/thinking 2. Identify your fundamentals: basic dimensions (learning lab, creative value chain, flow of diversity, business modeling) 3. Define the Core Values 4. Identify and select Sub-values 5. Specify and select Indicators
  13. 13. Times to come: Agenda 2030 https://sustainabledevelopment.un.org/topics Sustainable Development Goals 2015 – 2030: A plan of action for people, planet and prosperity
  14. 14. The Toolkit: building a Creative Economy • Take Time: Creative Development is not done on a short-term strategy • Persist: hold on to your perspective • Spread the word: communications is key-factor • Build alliances: define, discuss and re-define your projects • Learn when you move along......
  15. 15. That’s the way it’s done! 2016 Barnett Symposium Rene Kooyman rene.kooyman@creaeco.net http://www.ideenpool.de/cureWP/ rkooyman

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