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Creative urban development
Three years after
Rene Kooyman
3 June 2014
What’s going on?
 Urbanisation
 From industrial production to a
knowledge society
 Growth falters; is absent
 Small an...
EU Policy
 Small and medium-sized enterprises
(SMEs) of strategic value
 ' Old School ' no longer valid:
innovation = ne...
Size of Enterprises
EDCCI: Page 64
2010 HKU Entrepreneurial Dimension of
Cultural and Creative Industries
Talking about cities
• Demographics: aging population
• Mobility: multicultural societies
• Changing consumer patterns
• T...
Spatial components: metropolis and decay
Changing
perspectives:
Long-term
/top-down
Bottom-up
cooperative
initiatives
 Ja...
The CURE Partners
CURE-WEB.EU
Colchester Borough Council
cre8te, Edinburgh
Grundstücksgesellsch Kettwig
Stadt Hagen (Lead ...
EU CURE Project
 Aims to facilitate triggered growth of
the creative economy in decayed
urban areas in medium-sized citie...
Creative Urban Renewal (CURE)
 Aims to facilitate triggered growth of the
creative economy in decayed urban areas in
medi...
Do we need a theoretical framework?
 Concepts are an abstraction of reality
 We cannot communicate without using
concept...
Creative Zone Innovator (CZI)
Sub-
values
and
Indi-
cators
Scheidt’sche Hallen Kettwig
 Former Spinning Mill
 Closed in 1974
 Public planning completed 2011
 Housing area sold t...
Kreativ Quartier Lohberg Dinslaken
 Coal mine closed in 2005
 Total 40 ha with 11 heritage buildings
 City Council and ...
Cultural Factory Elbershallen
Hagen
 Former Textile Industry redeveloped
since 2000
 Public private partnership: City of...
Creative Zone 22
Hagen
 Underprivileged
neighbourhood
 Top-down initiative
 Slowing down shrinking
population
 Multi-c...
Lille Metropole
 Textile crisis 1970; regional
unemployment, poverty
 Trans-national initiative; concentrating
on ‘the i...
 Creative Value Chain: Screenworks Film Collective
 Creative desks program: incubator (CBM),
 Non-profit coworking and ...
ICE ICE Store: Creative Outlet
Store
CURE-WEB.EU
ICE Store:
ICE Store is a new way of
doing business. It is a not for
prof...
Brugge: cultural heritage
Empty shopping
street not viable
Now:
• pop-up shop
• courses
• vernacular
design
Brugge – „design met wortels“
Design with roots
CURE-WEB.EU
 Contemporary design meets old handcraft
techniques
 Run wor...
Colchester UK
 Hidden
Kiosk
 This One
Wall
 First site
How is it done?
1. Identify your fundamentals: basic
dimensions (learning lab, creative
value chain, flow of diversity,
bu...
The Toolkit
 Take Time: Urban Area Development
is not done on a short-term strategy
 Persist: hold on to your perspectiv...
Re-thinking uban policy
• comprehend the economic benefits (market
and non-market) of the arts and culture
• recognise the...
rkooyman@rkooyman.com
That’s
the way it’s
done!
Rene Kooyman
http://cure-web.eu
rene.kooyman@ke.hku.nl
Creative Urban Renewal Looking after
Creative Urban Renewal Looking after
Creative Urban Renewal Looking after
Creative Urban Renewal Looking after
Creative Urban Renewal Looking after
Creative Urban Renewal Looking after
Creative Urban Renewal Looking after
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Creative Urban Renewal Looking after

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Creative Urban Renewal Looking after

  1. 1. Creative urban development Three years after Rene Kooyman 3 June 2014
  2. 2. What’s going on?  Urbanisation  From industrial production to a knowledge society  Growth falters; is absent  Small and medium-sized enterprises (SMEs) of strategic value
  3. 3. EU Policy  Small and medium-sized enterprises (SMEs) of strategic value  ' Old School ' no longer valid: innovation = needed  The economic power of the cultural and creative industries
  4. 4. Size of Enterprises EDCCI: Page 64 2010 HKU Entrepreneurial Dimension of Cultural and Creative Industries
  5. 5. Talking about cities • Demographics: aging population • Mobility: multicultural societies • Changing consumer patterns • The networks: a connected society Abandoned Industrial area's Revitalisation
  6. 6. Spatial components: metropolis and decay Changing perspectives: Long-term /top-down Bottom-up cooperative initiatives  Jacobs  Bourdieu  Florida
  7. 7. The CURE Partners CURE-WEB.EU Colchester Borough Council cre8te, Edinburgh Grundstücksgesellsch Kettwig Stadt Hagen (Lead Partner) Stad Brugge Stadt Dinslaken Lille Métropole Dublin: Temple Bar (observer) Utrecht University of the Arts (academic partner)
  8. 8. EU CURE Project  Aims to facilitate triggered growth of the creative economy in decayed urban areas in medium-sized cities in Northwest-Europe  This will be done by developing and testing the innovative transnational model ‘Creative Zone Innovator’ to plan and to develop creative zones.  The project brings together 7 project partners in Germany, Belgium, France, the Netherlands and the UK.
  9. 9. Creative Urban Renewal (CURE)  Aims to facilitate triggered growth of the creative economy in decayed urban areas in medium-sized cities in Northwest-Europe  Very different situations: Tourism/heritage (Edinburgh, Brugge) Abandoned industrial sites: Essen Kettwig (scheidshce Hallen), coal-mining areas Dinslaken, former textile industry Elbershallen, social-economical problem areas (Hagen, Lille)
  10. 10. Do we need a theoretical framework?  Concepts are an abstraction of reality  We cannot communicate without using concepts about the reality  Creates a certain unity in objects described and definitions  Offers a self-audit facility to ensure cohesion and appropriate conceptualisation for conclusions.
  11. 11. Creative Zone Innovator (CZI)
  12. 12. Sub- values and Indi- cators
  13. 13. Scheidt’sche Hallen Kettwig  Former Spinning Mill  Closed in 1974  Public planning completed 2011  Housing area sold to an investor  Partial demolition, reconstruction and restauration  10.000 m2 for Creative Industries  Flow of Diversity / Business Modelling
  14. 14. Kreativ Quartier Lohberg Dinslaken  Coal mine closed in 2005  Total 40 ha with 11 heritage buildings  City Council and Investment Company develop a partner-based concept  Principles of sustainability and economic feasibility  Combine renewable energy and Creative Industries  “Idea meets Market”: Learning Lab, Creative Value Chain
  15. 15. Cultural Factory Elbershallen Hagen  Former Textile Industry redeveloped since 2000  Public private partnership: City of Hagen  4.5 ha : first businesses commercially driven; now diversified; daycare centre, bowling alley, supermarket; and Creative Industries (music school, dance studio, Theater an der Volme)  Diversity, Business Modelling
  16. 16. Creative Zone 22 Hagen  Underprivileged neighbourhood  Top-down initiative  Slowing down shrinking population  Multi-cultural advantages  Co-working space  Creatve Value Chain
  17. 17. Lille Metropole  Textile crisis 1970; regional unemployment, poverty  Trans-national initiative; concentrating on ‘the image’  Requalification of derelict areas into AV Cultural and Creative Incubator  4 dimensions:  LL, CVC, FOD, CBM
  18. 18.  Creative Value Chain: Screenworks Film Collective  Creative desks program: incubator (CBM),  Non-profit coworking and learning space (LL) for independent workers, freelancers, start-ups, and the local community  Collaboration with private sector and academia Creative Edinburgh CURE-WEB.EU
  19. 19. ICE ICE Store: Creative Outlet Store CURE-WEB.EU ICE Store: ICE Store is a new way of doing business. It is a not for profit social enterprise consisting of a retail store selling the work of independent artists and designers from Scotland. Everything in ICE Store is handmade giving special meaning to all of our products. ICE Store for Creatives: Picture this: a city centre location to showcase your work, a place where you will have an audience of thousands and the support to take your talents to the wider world. A dream? ICE Store makes this a reality! ICE Store for Customers: Don’t you hate it when you can’t get that unique dress or necklace that suits you and the occasion perfectly? Or when finding the perfect gift for a friend becomes an impossible task? ICE Store makes it easy!
  20. 20. Brugge: cultural heritage Empty shopping street not viable Now: • pop-up shop • courses • vernacular design
  21. 21. Brugge – „design met wortels“ Design with roots CURE-WEB.EU  Contemporary design meets old handcraft techniques  Run workshops on knitting, making jewels with wax, old fabrics
  22. 22. Colchester UK  Hidden Kiosk  This One Wall  First site
  23. 23. How is it done? 1. Identify your fundamentals: basic dimensions (learning lab, creative value chain, flow of diversity, business modeling 2. Define the Core Values 3. Identify and select Sub-values 4. Specify and select Indicators
  24. 24. The Toolkit  Take Time: Urban Area Development is not done on a short-term strategy  Persist: hold on to your perspective  Spread the word: communications is key-factor  Build alliances: define, discuss and re- define your projects  Learn when you move along......
  25. 25. Re-thinking uban policy • comprehend the economic benefits (market and non-market) of the arts and culture • recognise the fundamental importance of cultural value as a component of the urban value created by the cultural sector • foster a positive climate for private sector engagement with the arts • promote cultural policy as a core government function involving a wide range of departments including culture, heritage, education, urban / regional development, etc. An effective urban policy will:
  26. 26. rkooyman@rkooyman.com
  27. 27. That’s the way it’s done! Rene Kooyman http://cure-web.eu rene.kooyman@ke.hku.nl

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