Conference talk

1. 'Opening the social media ecosystem' Robert Bodle IR11 - Göteborg

2. Outline intro benefits of interoperability Open APIs* and privacy concerns other concerns close *APIs - application programming interfaces

3. Open APIs – what are they? sex organs of interoperability

4. Open APIs – sharing data between sites and services . . .

5. Open APIs – how they work calls routed through 3 rd party server

6. Open APIs – how they work

7. Open APIs – cross-posting Syndicating messages on various “web platforms simultaneously” (Global Voices Advocacy 2009)

8. An ecosystem of 3 rd party developers build on top of a platform mutual dependency added value driving traffic giving birth

9. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins mashup integrates 3 APIs : Mappy API Google Latitude API Facebook API

10. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins widget

11. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins Est. $2b Industry by 2012

12. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins

13. a world of 3 rd party web apps mashups widgets social games desktop mobile social plug-ins The “Like” button

14. Benefits of interoperability prevent vendor lock-in* drive competition drive innovation reduce costs Jon Postel championed non discriminatory standardization and interoperability *Dependence on a singe vendor: e.g. IBM (hardware), MicroSoft (software), Facebook (SNS)

15. open standards and interoperability on the Web HTML Mosaic browser (GUI) early APIs (eBay, Amazon, Google) market lock-in? rivalry exclusion

16. The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) friends, profile info, photos, events

17. The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) yours and your friends' profile info

18. Facebook APIs: the pattern unfolds Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) externalizing activity streams

19. The pattern develops: Facebook APIs Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) external desktop and mobile apps – clients

20. One API to rule them all Facebook Developer (2006) Facebook Platform (2007) Facebook Connect (2008) Open Stream (2009) Open Graph (2010) Sharing one's 'social graph'

21. Social plugins Unlike Beacon which broadcasted information about user's web purchases without permission, the “Like” button encourages people to volunteer their tastes and preferences.

23. Privacy, autonomy, freedom anticipate consequences informed decisions autonomy freedom from interference or “informational self determination” (Tavani 2010)

24. Open APIs and other forms of enclosure colonization prescribed info-flows commodification lock-in and dependency

25. interoperability revisited transparent private/secure user control nondiscriminatory

26. 'Opening the social media ecosystem' Thank you for your attention. [email_address] http://twitter.com/robertbodle

27. 'Opening the social media ecosystem' Robert Bodle IR11 - Göteborg