The document discusses personalizing and targeting web content for customer experience management. It describes Rivet Logic Corporation and its award-winning services focused on web experience management, enterprise content management, and collaboration/social communities using open source software. It then discusses the Crafter platform for authoring, previewing, publishing, analytics integration, mobile/social support, localization and dynamic content delivery. The remainder of the document focuses on personalization and content targeting based on common, customer, and partner content as well as using rules engines, profiles, locations, activities and social graphs to understand users and provide relevant content.

1. Personalizing and Targeting Web
Content for Customer Experience
Management
August 2012
Russ Danner, WEM Practice Director
Rivet Logic Corporation
11410 Isaac Newton Square N.
Suite 210
Reston, VA 20190
Ph: 703.955.3480 Fax: 703.234.7711
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2. Rivet Logic
• Award-winning professional services focused on:
o Web Experience Management
o Enterprise Content Management
o Collaboration and Social Communities
• Using Leading Open Source Software
Copyright © 2012. Rivet Logic Corporation. All rights reserved. 2 ARTISANS OF OPEN SOURCE

3. Crafter Rivet
User Friendly Authoring
In-context Preview and Editing
Multi-Channel Publishing
Marketing Analytics Integration
Mobile Application Support
Social Media Integration
Workflow and Schedule Publishing
Internationalization Support
Dynamic, Device Specific Content Delivery
Copyright © 2012. Rivet Logic Corporation. All rights reserved. 3 ARTISANS OF OPEN SOURCE

4. Personalization and Targeting
Copyright © 2011. Rivet Logic Corporation. All rights reserved. 4 ARTISANS OF OPEN SOURCE

5. Mobile is a game changer
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6. Mobile growth is exploding
Copyright © 2011. Rivet Logic Corporation. All rights reserved. 6 ARTISANS OF OPEN SOURCE

7. Web use is more situational
Copyright © 2011. Rivet Logic Corporation. All rights reserved. 7 ARTISANS OF OPEN SOURCE

8. Speak directly with relevant content
Copyright © 2011. Rivet Logic Corporation. All rights reserved. 8 ARTISANS OF OPEN SOURCE

9. What is Content Targeting?
Common Content
Everyone
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10. What is Content Targeting?
Common Content
Customer Content
Customers
Everyone
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11. What is Content Targeting?
Common Content
Customer Content
Customers
Partners
Partner Content
Everyone
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12. What is Content Targeting?
Common Content
Customer Content
Customers
Partners
Partner Content
Everyone
Mixed Content Stovepipe Sites ARTISANS OF OPEN SOURCE

13. What is Content Targeting?
Common Content
Customer Content
Customers
Partners
Partner Content
Everyone
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14. What is Content Targeting?
Common Content
Customer Content
Customers
Partners
Partner Content
Everyone
Rules Engine
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15. What is Content Targeting?
Common Content
Customer Content
Customers
Partners
Partner Content
Everyone
Rules Engine
Social
Profile Location Activity
Graph ARTISANS OF OPEN SOURCE

16. What is Content Targeting?
Common Content
Customer Content
Customers
Partners
Partner Content
Everyone
Rules Engine
Social
Profile Location Activity
Graph ARTISANS OF OPEN SOURCE

17. Understanding the user
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18. Understanding the user
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19. Getting Started
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20. What do I need to get started?
Know your audience, content, communication plan
and overall strategy ARTISANS OF OPEN SOURCE

21. What do I need to get started?
Audience, Content, Communication plan
and Overall Strategy
Know your organizational maturity level
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22. What do I need to get started?
Audience, Content, Communication plan
and Overall Strategy
Know your organizational maturity level
Budget
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23. What do I need to get started?
Audience, Content, Communication plan
and Overall Strategy
Know your organizational maturity level
Budget
Have a Feedback loop ARTISANS OF OPEN SOURCE

24. What do I need to get started?
Know your audience, content,
communication plan and Overall Strategy
Know your organizational maturity level
What’s your budget?
Have a feedback loop.
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25. DEMO
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26. Learn More
Wiki: crafterrivet.org
Download: bit.ly/crafter-download
Forums: bit.ly/crafter-forum
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27. rivetlogic.com
blogs.rivetlogic.com
facebook.com/rivetlogic
youtube.com/rivetlogic
twitter.com/rivetlogic
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