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The Bluffers Guide To Planning 97

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recommended books for those who want to become account planners

Business
1 of 21
The Bluffers Guide to Planning Read these books and away you go
What account planners do ,[object Object],[object Object],[object Object],[object Object]
Know stuff
“ Why we buy” by Paco Underhill ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Microtrends” by Mark Penn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ The Green Marketing Manifesto” by John Grant ,[object Object],[object Object],[object Object],[object Object]
Think about stuff
“ The Culture Code” by Clotaire Rapaille ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Eating the Big Fish” by Adam Morgan ,[object Object],[object Object],[object Object],[object Object]
“ Positioning: the battle for your mind” by Al Ries and Jack Trout ,[object Object],[object Object],[object Object],[object Object]
“ Problem Solved” by Michael Johnson ,[object Object],[object Object],[object Object]
“ Primal Branding” by Patrick Hanlon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenge Stuff
“ Disruption” by Jean Marie Dru ,[object Object],[object Object],[object Object],[object Object]
“ Perfect Pitch” by Jon Steel ,[object Object],[object Object],[object Object]
Measure stuff
IPA Effectiveness Awards ,[object Object],[object Object]
Bonus tracks
“ This Means That” by Sean Hall ,[object Object],[object Object]
“ Social Marketing” by Gerald Hastings ,[object Object],[object Object],[object Object]
Thank you

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The Bluffers Guide To Planning 97