Henrique Ribeiro

São Paulo Area, Brazil, Jardim Paulista Brazil

Digital Analytics | Data Strategist | Business Intelligence | Digital Marketing | Manager | Teacher

Advertising / Marketing / PR

Responsible for improving business and digital products based on Data. I connect Marketing and Advertising teams through data: Planning, User Experience, Media and Creative disciplines, etc. My focus is to create a Data-Driven environment. Staff training, development and coaching. KPI’s definition, estimation results, development of metrics plan, implementation, reporting from multiple sources, channels and actions (Media platforms, database, monitoring social networks). E-commerce Analysis and optimization. Online Media Analysis: Display, Search, Mobile, Social Metrics and Cross Media Analysis such as Offline Media, Consumer engagement and PR. Overall Analytics analysis. Performance...