1.
Presented by
Dr. Rinku Mittal
B.D.S.|M.I.D.A.
DIRECTOR, SHUBHAM DENTAL CLINIC
ROLE OF
DIGITAL
MARKETING IN
DENTAL BUSINESS

2.
What is digital marketing
Role of digital marketing in dental business
Platforms of digital marketing
Case study of biggest dental chain in India
Creating a road map for dental digital marketing
Content ideas for digital marketing
Conclusion
PRESENTATION OUTLINE

3.
Digital Marketing or online marketing is the
method of promoting a brand or service or
business to connect with potential
customers or clients by using internet
services. We use various technologies like
our mobile phones, laptops, and computers
to showcase and promote our business on
various search engines like Google and
Yahoo, on different social media platforms
like Facebook and Instagram to generate
more business.
WHAT IS
DIGITAL MARKETING?

4.
PLATFORMS OF DIGITAL MARKETING

5.
WHY IS DIGITAL MARKETING IMPORTANT
Digital marketing is on the rise – surpassing spend on traditional marketing for the first
time ever in 2019. This is opposed to traditional marketing methods – which have to be
planned and placed well in advance.
The world has 7.7 billion people and 4.4 billion people use the internet
Nearly 30 percent of consumers would rather interact with brands via social channels
versus going to a store.
To be competitive, organizations need to be present across digital channels and
devices. However, this doesn’t mean offline channels should be ignored altogether. The
best way to meet consumer demands is with an omnichannel presence – which
combines offline and digital elements.

6.
DENTAL BUSINESS-OVERVIEW
ONE CHAIR PRACTICE
TWO CHAIR OR MUTIPLE CHAIR PRACTICE
DENTAL DEPARTMENT IN A HOSPITAL

7.
VARIOUS DENTAL SERVICES
CROWNS AND BRIDGES
ROOT CANAL TREATMENT
FILLINGS
SCALING AND POLISHING
BLEACHING OF TEETH
REMOVABLE AND FIXED DENTURES
EXTRACTION AND IMPACTION OF TEETH
IMPLANTS AND SURGERIES

8.
It is important for every business.
Digital marketing plays an
important role in achieving good
heights.
It has its own importance in field
of medicine, hospitals and pharma
industries.
Every doctor now a days take help
of digital marketing agency to
grow the foot fall in the hospital.
Same is the case with the dental
business.
ROLE
OF
DIGITAL
MARKETING

9.
As we all are in digital marketing,lets see what can we
do to grow the business of our client who runs a
dental hospital.
We are going to see how it’s essential in landing new
patients, increasing brand recognition, and improving
the online reputation of our client.
Are you ready to get started? Let’s go!!!
We need more customers , more engagement, more
interactions and more reputation and online presence
of our client.

10.
OUR MOTTO FOR OUR CLIENT
We should work continuously with the dental business and
showcase the dentists efforts online and build a family and
community within their patient base and beyond.
Our aim should be limitless success, garnering new
impressions and better results every quarter. And that’s the
magic of dental marketing for your client’s clinic.
You can make or break a dental practice or any other
business and here we are going to make a roadmap for this
particular business so that we can achieve great heights of
success for our client as well as for us.

11.
CASE STUDY
OF BIGGEST
DENTAL CHAIN
IN
INDIA

12.
Clove Dental is today the largest dental chain in India with over
285+ fully-equipped clinics and more than 700+ dental experts
offering world-class oral care across India.
It’s a Star Dental brand and a member of the Royal Society of
Medicine, UK.
Clove network offers high quality oral healthcare services.
However,they did not reach at such exalted position overnight
and it once looked for a reliable digital marketing partner to
expand its footprints and take quality healthcare treatment to
more people and places.
It wanted its digital partner to produce quality leads so that
the business get new customers and continue scaling new
heights.

13.
WHAT WERE THE
CHALLENGES IN FRONT
OF CLOVE DENTAL?

14.
LOW CONVERSION RATE AND POOR
ORGANIC TRAFFIC.
UNIMPRESSIVE POST REACH, PAGE LIKES
AND CPL(COST PER LEAD)
LACK OF QUALITY LEADS COUPLED WITH
LOW FOOTFALLS IN CLINICS.
UNAWARENESS AMONG THE TARGET
GROUP RESPONSIBLE FOR LOW GROWTH
RATE OF CLOVE.

15.
Solution
of
Clove
Dental

16.
Clove Dental chose the team of Mind Digital as their digital marketing
partner.
The team decided to rely on a full-spectrum online marketing strategy.
They chose specific channels online, ran successful ads/campaigns and
helped boost visibility as well as brand awareness for this clove
healthcare.
They employed a mix of SEO, PPC and social strategy to drive to the
solution.
In PPC, the strategy was to use right match keywords.
In SEO, the team fixed on-page issues, boosted website loading speed,
focused on local SEO and generated high-quality backlinks.
The social strategy was to create regular unique post to engage visitors
across social channels and also educate them on the importance of oral
healthcare.

17.
COMMUNITY DRIVE CONTESTS DISCOUNTS
ANNUAL HEALTH PLANS

18.
So lets’s start the journey of achieving heights
like the combo of
CLOVE DENTAL
AND
MIND DIGITAL

19.
CREATING
A
GROWTH
PLAN OR
ROADMAP

20.
First and most crucial step is to create a
strategy.
Pick the platforms you want to be active
on
Settle on Specific Types of Content
Be community focussed
Content is the supreme
Analyse all your efforts

21.
STRATEGY NO. 1

22.
Choose the various social platforms you want to be active.
Try to be active on every platform like Facebook, Instagram, Twitter,
You tube, Linkedin and Quora etc.
Instagram and facebook are safe bets as they are family centric and
one can easily target the age and sexes.
You can have your business pages on these platforms to enhance your
practice.
Try to be consistent on these platforms. Keep posting and telling the
audience frequently about your business. If you are posting once in a
blue moon, your clients will not feel connected.
Brand yourself or your client as a friendly and local dentist and people
will start trusting you.

23.
STRATEGY NO. 2
Not only on these social mediums, but try to
be active also on dental platforms like Practo,
Lybrate, Healthcare and 1 mg etc.

24.
For more
corporate
types of
content and
educational
content, I
would
recommend
Linkedin.

25.
Answer the queries of the
patients and interact with
the other doctors too . This
will increase the
interaction and will lead to
more patient generation. It
will also increase your
personal brand value on
online platform

26.
STRATEGY NO. 3

27.
One should have a website of the
dental clinic where you can
showcase the services provided by
you, your patient testimonials, your
cases and regular updates.
It will make easy for your audience
to search you online.
You can optimize your clinic
website through SEO and this will
help in improving the google search
ranking of your website.
Local SEO is the most important
part of digital marketing for dental
clinics.

28.
Your
website is
your first
impression

29.
KEYWORDS
ARE
IMPORTANT
TO GET
RANKED
Find out what
keywords your rivals
are using to achieve
high rankings

30.
BE STRATEGIC
AUDIENCE
TARGETING
IS MUST

31.
STRATEGY NO. 4

32.
1.Google posts
2.Appointment bookings
3.Questions and answers
4.Promote events on GMB
5.Online chat option
6.Business description
7.Google reviews and thanks

33.
STRATEGY NO. 5

34.
STRATEGY NO. 6

35.
STRATEGY NO. 7

36.
STRATEGY NO. 8

37.
Content is supreme.
Blogging refers to writing, photography, and other media that's self-
published online.
It should be posted timely ,may be informative, advice or fun.
It should be engaging..people should feel connected with you.
One can do blogging either himself or herself, or can hire a content
writer or any celebrity to spread the word of mouth about your dental
clinic.
There are various platforms for blogging like wordpress.com, blogger,
tumblr,medium, squarespace etc.
This is called influence marketing.

38.
Should you have a blog for your dental website?

39.
STRATEGY NO. 9
THIS IS CALLED RELATIONSHIP MARKETING

40.
Create programs to target your patients and
create loyalty to your brand.
Encourage your family and friends to follow your
dental clinic on social media.
Slowly start building your presence on social
media and see yourself or your client growing.
But always be community focused as medical
profession is a noble profession. So always deal
with dignity, grace and care.

41.
STRATEGY NO. 10
Analyze all the efforts made by you
to grow your business through
digital marketing from time to
time.
If something is not clicking, you
have to change the strategy or you
can take the help of a digital
marketing agency to help you in
achieving your goals.

42.
ALERT!

43.
DIFFERENCE BETWEEN DENTAL PAID
ADVERTISING AND DENTAL MARKETING

44.
Marketing and advertising are two different things. We’re not
asking you to spend money outright on ads when we’re
encouraging you to embrace dental marketing for your practice.
(We won’t say it’s a bad idea, though.)
When we’re talking about marketing, we’re talking about things
you can do NOW to bring more patients into your practice.
Dental paid advertising is much more targeted and specific.
You pay, say, Facebook, and they put your ad in front of your
audience.
Organic digital marketing for dentists requires YOU to actively
find your audience and provide them with information that will
continually draw them closer to your practice.

45.
CONTENT
IDEAS

46.
How you’re helping the community
An inside look at the ways you’re improving the patient
experience in your practice
Show off handy features, like apps/the ability to book
appointments online and other patient-friendly tools.
Give out promotions when patients share your content or
check-in!
Discuss the impact of trends on teeth and bone health like
tooth jewelery.
Debunk myths around dentists and oral health
Fun facts about dentistry
Utilize old content into new and exciting, engaging content.

47.
SOME
EXAMPLES
OF
CONTENT
IDEAS

48.
CUSTOMER REVIEWS

49.
CELEBRATE
AND SHARE
ON SOCIAL
PLATFORMS

50.
SHARE
FUN
FACTS

51.
SHARE
SOME
INFORMATIONAL
CONTENT

52.
EDUCATE
YOUR
AUDIENCE

53.
CELEBRATE
THE LITTLE
THINGS

54.
SHOWCASE
YOUR BLOGS
ON SOCIAL
MEDIA
PLATFORMS
New
Blog

55.
Show your
cases of
the day

56.
SHOW THE
PATIENTS
SUCCESS
STORIES

57.
SHOW THE
SERVICES
PROVIDED
BY YOU

58.
SHOW THE
VIDEO
TESTIMONIALS
OF YOUR
PATIENTS

59.
SHOW
VARIOUS
METHODS OF
STERILIZATION
WHY??

60.
SHOW THE
CAMPS DONE
BY YOU AND
TRY TO GO LIVE
Live

61.
ENGAGE YOUR
AUDIENCE BY
ASKING THEM
TO TAG
SOMEONE

62.
ASK YOUR
PATIENTS TO
LEAVE REVIEW
FOR YOU

63.
SOME
MOTIVATIONAL
QUOTES

64.
JUST FOR FUN

65.
TIPS OF
THE DAY

66.
CELEBRATE
THE NATIONAL
VICTORIES
MOMENT
MARKETING

67.
ENJOY
ALONG
WITH
NATION

68.
POST A VIDEO
TOUR OF
YOUR CLINIC
CLINIC TOUR

69.
SHOW YOURSELF ON EVERY PLATFORM

70.
Every dentist or dental practice should think of going
in digital marketing. It’s high time to make changes
and one should include digital marketing also along
with conventional methods of marketing.
You can MAKE OR BREAK your practice and can
improve your brand recognition through all these
means as the INTERNET IS KING nowadays.
You can do it yourself or you can hire a digital
marketing agency to fulfill your requirements. They
will handle your online stuff and you will focus on
DENTISTRY. Wishing good luck to all those who are
including digital marketing in their practice.

71.
MANTRA

72.
SHUBHAM DENTAL CLINIC